
BARCELONA, Mobile World Congress: 1 March, 2018 UAE-based telco du,' from Emirates Integrated Telecommunications Company (EITC), and Cisco announced a collaboration to build a future-proof network that is designed to support du's rapid transformation into a digital service provider. The announcement was made to coincide with Mobile World Congress 2018, being held 26 February to 1 March this year.
Demand for more bandwidth is rising exponentially as consumers and businesses embrace new digital applications, services and technologies. In order to meet this demand, du is replacing its existing IP core network with a scalable and 5G-ready infrastructure that will reduce network complexity and enable it to become a more agile and flexible market player.
du selected Cisco IP core network to modernize, expand and complete a seamless migration to virtualised and native cloud architecture. The network modernization will increase the capacity of the core network to 24 terabytes per node, making du's network ready for ultra-broadband services. This enables du to offer next-generation digital services pertaining to augmented reality (AR) and virtual reality (AR), in addition to other new applications and services made possible by 5G.
Saleem Al Blooshi, EITC's Chief Infrastructure Officer, said: du is already supporting the realisation of the UAE's Vision 2021 by empowering the digital economy and driving Dubai's transformation into a smart city. 5G is going to play an important role in that. 5G is a phased approach and we will continue with trials until we officially launch it. With the deployment of a more scalable and agile network, we will be well-placed to support 5G, smart city services, the IoT and other new, innovative digital services.
As both consumer and commercial 5G use cases gain traction, demand for mobile and ultra-fast broadband services continues to accelerate in the UAE. The expanded capacity of du's network will help stimulate local innovation, particularly around the application of Artificial Intelligence (AI), smart city and IoT technologies, while supporting the country's vision for a data-driven future.
Ali Amer, Cisco's Managing Director of Global Service Provider for Middle East and Africa, added: By working with Cisco, du's 5G-ready network will deliver a more virtual and far more scalable infrastructure that forms the foundation for future solutions and new business opportunities.
- Ends -
About du:
du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second billing system, IPTV and self-service portal.
du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East's first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.
Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE's first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based on GRI-G4 guidelines in 2014. du is also credited with du's world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.
du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name du'.
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide technology leader that has been making the Internet work since 1984. Our people, products, and partners help society securely connect and seize tomorrow's digital opportunity today. Discover more at thenetwork.cisco.com and follow us on Twitter at @Cisco.
###
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Ciscos trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Lightware is highlighting two practical, value-focused solutions for organisations equipping smaller meeting and collaboration rooms: the Taurus SCX-2x1-HC60 st...
02/11/2026
SES and WELT TV have renewed their partnership in a new multi-year agreement for satellite distribution in Germany. Running into the next decade, the agreement ...
02/11/2026
Monday, 2 November at 9:35pm on RT One and RT Player
BUSTED is a new three-pa...
01/11/2026
Another compact instrument has just been added to the Waldorf line-up, and this time around the focus is on string ensembles, layered pads and evolving sound te...
01/11/2026
Park Street Post Software has updated its two macOS utilities for picture-to-sound AAF turnovers. AAF Player 1.2.0 lets sound teams audition a turnover and expo...
31/10/2026
Combines powerful sequencer with classic drum machine samples
Rapid Flow's latest release puts their sequencing expertise to work in a powerful new virt...
31/10/2026
Reproducing spatial binaural audio over speakers
In April 2025, we ran some news on Audioscenic, a UK-based company who specialise in delivering binaural au...
31/10/2026
Sonnet Announces Compact Three-Slot Thunderbolt 5 to PCIe Card Expansion System
Brie Clayton October 31, 2026
0 Comments
Echo SE III T5 Connects Three...
31/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/10/2026
Riedel Communications today announced that live event production company FOH Productions has built a portable camera switching and control flypack that uses Rie...
30/10/2026
A highlight clip goes to air after a person says yes. What would it take to say how often that yes had to be earned?
Andreas EhstandA common design for automat...
30/10/2026
SNF's Chiefs-Seahawks leads the week with 26.3 million, Prime Video's Pa...
30/10/2026
The company aims to be more horizontal and not vertical' in managing sports rights and producing events
GRUP MEDIAPRO has begun charting a new course that...
30/10/2026
Player mics, an in-arena drone, enhanced replay operations, and a full onsite pr...
30/10/2026
By Ramona Flume
Each harvest season brings a sense of renewal and possibility. ...
30/10/2026
(L-R) Peter Dinklage, Alexander Skarsg rd, and Olivia Colman attend the Q&A for Wicker by Eleanor Wilson and Alex Huston Fischer, an official selection of the...
30/10/2026
Creates melodies from wavetables
BangZilla is the new plug-in division of The Audio Programmer, and their debut offering comes in the form of Wave Theory, a...
30/10/2026
30 October - 1 November 2026
This years AES Show is just around the corner, with this year's event marking the annual convention's first appearance ...
30/10/2026
Company launch new digitally controlled analogue hardware
Neve have just entered the world of digitally controlled analogue in style with not one, but four ...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
GB Labs Wins Future's Best of Show Award for Core.ONE, Presented by TVBEurope at IBC 2026
GB Labs, a leader in scalable, shared storage solutions, has rec...
30/10/2026
Lightware is introducing GPIO Button control for its Microsoft Teams Rooms on Windows (MTRoW) integration, giving users a simple, one-touch way to switch betwee...
30/10/2026
Lightware has added AVIXA Renewal Units (RUs) to its D sseldorf in-person training program, allowing AV professionals to earn recognized professional developmen...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/10/2026
Creative software developer Foundry today announced Nuke Stage now supports macOS, making the end-to-end virtual production and in-camera visual effects (ICVFX)...
30/10/2026
Luxembourg, 30 October 2026 - SES was selected by Air Astana, the award-winning flag carrier of Kazakhstan, to introduce next-generation inflight connectivity s...
30/10/2026
RT SHORT STORY COMPETITION 2026: WINNERS ANNOUNCED
FIRST PLACE AND 5,000 - JAMIE SAMSON FOR BUBBLE'
SECOND PLACE AND 4,000 - STEPHANIE O'CONNOR FO...
30/10/2026
While science fiction lore tells us that humans will meet extraterrestrial life ...
29/10/2026
Jameis Winston and Willie Colon are among current and former players hosting pro...
29/10/2026
After arriving in Fayetteville with dreams of calling games, the Arkansas native found her passion in the control room, building a promising future in replay an...
29/10/2026
The National Hockey League is taking on a larger role in local game production w...
29/10/2026
Media Links has appointed Mikhail Zavalin Market Development Technical Specialis...
29/10/2026
Gravity Media delivered the live broadcast and media infrastructure for the 2026...
29/10/2026
Rise AV has announced the 23 women selected for the second year of its Elevate program, a six-week management and leadership development course. The cohort incl...
29/10/2026
The F d ration Internationale de l'Automobile (FIA) and Amazon Web Services (AWS) have announced a global partnership under which AWS becomes the Official A...
29/10/2026
Advanced Systems Group (ASG) has appointed Bob Daniel Storage and Workflow Solutions Architect within its Enterprise Storage team. Daniel has more than 30 years...