Intel Inks Olympic Partner Deal Through 2024; Will Provide VR, 5G Tech at Pyeongchang 2018

Intel Inks Olympic Partner Deal Through 2024; Will Provide VR, 5G Tech at Pyeongchang 2018 In addition to VR and 5G at 2018 Winter Olympics, drone, 360-replay, and AI technologies will be rolled out as partnership evolves. By Jason Dachman, Chief Editor

Wednesday, June 21, 2017 - 10:41 am

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Intel has signed a deal with the International Olympic Committee (IOC) to join The Olympic Partner (TOP) worldwide sponsorship program through 2024. As part of the agreement, Intel will provide technological and content support for the Olympic Broadcasting Services host broadcaster operations, as well as for the Olympic Channel multiplatform year-round service. Intel will also deliver real-time and on-demand virtual reality experiences at 16 events, as well as a 5G technology showcase, at the Olympic Winter Games Pyeongchang 2018. In addition, the company's drone light show, FreeD 360-replay (including the Be the Player perspective), and artificial intelligence technologies will be rolled out as the multiyear partnership evolves, according to Intel's announcement.

Intel CEO Brian Krzanich at the IOC/Intel press conference

The first Olympic Games activation will take place at the Olympic Winter Games Pyeongchang 2018, in South Korea, in February 2018, where Intel technology will present 16 events in live and on-demand virtual reality. Though the events being produced have not been finalized yet, Intel CEO Brian Krzanich cited sky-jumping and figure skating as compelling events for a VR experience.

Working with the IOC, Intel's contributions to the Olympic Movement will include technology developments that will be rolled out as the multiyear partnership evolves.

Intel will provide technological and content support for Olympic Broadcasting Services' host broadcaster operations, as well as for the Olympic Channel, the IOC's multiplatform year-round destination.

Intel's 5G platforms will be used at the Olympic Games to demonstrate how 5G will transform communications over the next decade. Starting in 2018, Intel will partner on what is expected to be the first 5G showcase, setting the stage for the global deployment of 5G.

Intel True VR will offer the first live virtual reality broadcast of the Olympic Winter Games, providing fans the opportunity for a more immersive experience from their own homes.

Intel drone light show technology will create never-seen-before images in the sky.

Intel 360 replay technology will allow fans to experience Olympic moments from every angle at the Olympic venues. In the future, TV viewers at home will be able to experience what it's like to be at the Olympic Games with a front-row seat, or choose from many different viewing points in the Olympic venues. In addition, Intel's Be The Player technology, which was featured in Fox Sports Super Bowl LI telecast, will be featured at the Olympics.

As a result of Olympic Agenda 2020, the IOC is forging groundbreaking partnerships, said IOC President Thomas Bach. Intel is a world leader in its field, and we're very excited to be working with the Intel team to drive the future of the Olympic Games through cutting-edge technology. The Olympic Games provide a connection between fans and athletes that has inspired people around the world through sport and the Olympic values of excellence, friendship and respect. Thanks to our new innovative global partnership with Intel, fans in the stadium, athletes and audiences around the world will soon experience the magic of the Olympic Games in completely new ways.

As a Worldwide TOP Partner, Intel will support the National Olympic Committees and their teams around the world, as well as the IOC and the Organizers of the Olympic Games. Intel's global activation rights will include the Olympic Winter Games Pyeongchang 2018, the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022 and the Olympic Games in 2024 in a city yet to be selected.

At the press conference on Wednesday, Krzanich revealed that negotiations between the IOC and Intel began at CES in January and have progressed rapidly from there.

We are excited to join the Olympic Movement and integrate Intel's innovative technologies to advance the Olympic Games experience for fans around the world, said Intel CEO Brian Krzanich. Through this close collaboration with the Olympic family, we will accelerate the adoption of technology for the future of sports on the world's largest athletic stage.

LINK:	http://www.sportsvideo.org/2017/06/21/intel-inks-deal-with-to-become-t...
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