Sony Pixel Power calrec Sony

IBC 2019 Reflections: Spectra Logic's Hossein Ziashakeri on the Growing Importance of Smart Storage Management

05/10/2019

IBC 2019 Reflections: Spectra Logic's Hossein Ziashakeri on the Growing Importance of Smart Storage Management By Jason Dachman, Managing Editor

Friday, October 4, 2019 - 15:57

Print This Story

At IBC 2019, Spectra Logic continued to expand its product portfolio beyond tape libraries - which it has been primarily known for in the past - unveiling the intriguing new StorCycle storage-management software. By leveraging a Perpetual Tier of storage, StorCycle can reduce the overall cost of storing data by up to 70%, while still giving users seamless access to their data, according to Spectra Logic.

Spectra Logic SVP Hossein Ziashakeri

In a discussion in Amsterdam, Spectra Logic SVP Hossein Ziashakeri told SVG that most media organizations store their data on an expensive Primary Tier of storage even though up to 80% of this data is inactive - costing both space and money. StorCycle automatically scans this Primary Tier for inactive files and migrates them to a secure Perpetual Tier (which can include any combination of cloud storage, object storage disk, NAS, and tape) - reducing costs and increasing overall performance.

SVG sat down with Ziashakeri to discuss the new StorCycle system, how the market has reacted to it, and the major trends he's seeing in the industry today.

Can you explain how StorCycle works and why you believe it will help M&E organizations be more efficient with their storage?

If you look at this specifically from the perspective of the media and entertainment market, there are two types of assets. The first type is assets [that] have a lot of visibility because they are managed by a PAM [production asset management] or MAM [media asset management] or DAM [digital asset management] application. The second type of asset is unmanaged data, which can be sitting in silos of storage in multiple places and nobody know how big they are, how often they are accessed, who owns them, or other details.

StorCycle is designed to bring visibility and insight to all the assets that are not managed. You can map any number of these [network storage] to StorCycle which it scans the file system. The result of the scans are [you are able to view] file types, file sizes, access, capacity threshold, and so on. All of these results are categorized in a graphical user interface and, based on that information, you can set up a migration policies to lower cost perpetual tier of storage. You can automate these scans and migration jobs.

So you can go to tape, to cloud, to object storage - it can go from any source to any target. When you map all these storage, you can assign cost of storage to them. The user inputs what they paid for the [equipment], for support, for the data center costs, and StorCycle will give them an executive view of all storage and the cost is associated with them. When a migration job is complete, StorCycle shows how much money they saved. You can assign each department to a storage system to see how much each group - marketing, graphics, production - is spending [on storage] or savings.

So how do you ensure the user can find the asset in its original location if the system has moved it to another storage platform?

When you move assets from one source to a destination, we also give you the ability to [tag] a key-value pair as metadata to the job. That way, later on, you can search for those assets based on the above metadata. In addition, when we move [assets] from NAS to NAS, we can leave a symbolic link behind. That way, [users] can still access assets exactly the same way even though it is now located on a different location. Or, if the asset goes to the cloud or to an object storage (like BlackPearl), we leave an HTML link behind so [the user] can restore the file. You can move a file, a set of files, or a whole project. And if you want to move a project that has shared assets, then we can exclude such files we can just create a copy of those specific assets.

Also, in a few months, we will also expose our API so you can integrate it with your own applications to automate and integrate StorCycle function to manage your assets.

What has been the market's reaction been to StorCycle thus far?

There hasn't been a single company who hasn't jumped out of their seat when we've shared this with them, especially in broadcast, and post production. According to our numbers, 80 to 90% of [users'] data is dormant and not used. So why don't you offload those assets to lower cost storage freeing expensive storage? StorCycle can automate that process.

StorCycle seems to be a pretty significant departure from the tape and NAS products Spectra Logic is primarily known for. Why the shift in strategy?

Between our BlackPearl and RioBroker [data-mover software package], EonBrowser ,StorCycle, and what we have coming in the next six months, we're truly transforming Spectra Logic. Historically, we've been known for our tape libraries, then we launched our NAS, and then our [BlackPearl] object-storage platform. What you are seeing now is a transformation where we can provide a lot of the tools to also intelligently manage your storage. So Spectra is well into a full transformation as a full solution storage provider.

We now have a team of 20-plus solutions architects who sit down with our [customers] and say, What are you trying to do?' We're no longer just selling a tape library; we're trying to [offer solutions] for workflow and workflow automation. And then we can deliver the infrastructure and the plumbing if necessary. So this has been a huge change for Spectra. We strive to be a full solutions provider for intelligent storage. We want to be the curator between the asset management layer and the storage layer.

How are you seeing media organization change their storage/archive strategies as these technologies evolve?

Trad
LINK: https://www.svgeurope.org/blog/ibc-2019/ibc-2019-reflections-spectra-l...
See more stories from svg

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

04/05/2024

Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV

NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...

04/05/2024

Comcast Makes $1M Commitment to Military-Serving Nonprofits

PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...

04/05/2024

FCC Unveils Agenda for May Open Meeting

WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...

04/05/2024

Enhancements Made to Key 5G Convergence Standards

The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...

04/05/2024

Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio

Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio Brie Clayton May 3, 2024 0 Comments Blackmagic Design today announced that Colorist M...

04/05/2024

Three Boston Conservatory at Berklee Alums Nominated for Tony Awards

Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions. ...

03/05/2024

Sudan: New WhatsApp Course Equips Journalists to Report on Conflict Related Sexual Violence

An innovative learning tool to help media and civil society better understand ho...

03/05/2024

Slow Explores an Unusual Relationship With Sincere Romance

PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...

03/05/2024

Be Honest With Your Art': Danny Ocean Reflects on Sudden Stardom and His Deeply Personal New Album

If you aren't familiar with Danny Ocean's music, it's only a matter ...

03/05/2024

Spotify and ELLE Collaborate in Celebration of Emerging Women in Music

Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...

03/05/2024

La Msica Mexicana no es solamente un fenmeno en Mxico y Estados Unidos, tambin en toda Amrica Latina

Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...

03/05/2024

Msica Mexicana Isn't Just a Phenomenon in Mexico and the U.S.-It's Taking Over Latin America.

As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...

03/05/2024

Fubo Loses Subs in Q1 But Exceeds Guidance and Reduces Losses

NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...

03/05/2024

Only 3 Weeks Left To Enter The Creative Industries Most Award

Only 3 Weeks Left To Enter The Creative Industries Most Award Brie Clayton May 3, 2024 0 Comments Creativepool is giving a last call to the creative i...

03/05/2024

WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear

WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear Brie Clayton May 3, 2024 0 Comments By 2032, the esports market is expec...

03/05/2024

The Business of TV News: Shannon Bream Singles Out Key Issue in 2024 Election

WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...

03/05/2024

ABC News Anchor Martha Raddatz Says Local News Is Everything'

WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...

03/05/2024

Paramount Stock Jumps on Report of $26 Billion Bid From Sony Pictures and Apollo Global

Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...

03/05/2024

CBS Shares 2024-2025 Schedule

CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...

03/05/2024

Fubo Continues To Reduce Red Ink Despite Losing 110,000 Subs in Q1

Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....

03/05/2024

Walmart Ready to Release 4K Hybrid Streaming/Smart Speaker

Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...

03/05/2024

Limecraft updates content delivery platform

Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security By Matthew Corrigan Published: May 3, 2024 Enha...

03/05/2024

Sony and Apollo submit $26 billion bid for Paramount Global

According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company By Jenny Priestley Published: M...

03/05/2024

Global Academy launches Manchester media school

Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...

03/05/2024

New Lightbridge C-Move Core

Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...

03/05/2024

KPBS Modernizes Infrastructure With Major AES67 Control R...

Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...

03/05/2024

SmallHD Free PageOS 6 Update Adds Powerful New Capabiliti...

Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...

03/05/2024

SmallHD Launches Quantum 32 Quantum Dot OLED HDR Referenc...

SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...

03/05/2024

How WePlay Studios is Transforming the Future of Live Eve...

By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...

03/05/2024

Amagis Latest FAST Report Unveils the Rise of a Diverse G...

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...

03/05/2024

WDR Filmhaus to Implement Riedel Infrastructure

Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...

03/05/2024

TF1 Chooses Broadpeak to Power Targeted Advertising for N...

Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...

03/05/2024

Limecraft Announces New Platform Update and Preview of MI...

Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...

03/05/2024

Prism Sound Announces Partners For 8 Hours At Rockfield 2...

Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...

03/05/2024

Intinor brings excellence in contribution streaming to MP...

Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...

03/05/2024

NAKIVO Reports 10 Percent Revenue Growth in EMEA Region

NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...

03/05/2024

Hiltron Introduces Field-Upgradable Motorisation Kit for...

Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...

03/05/2024

LiveU Showcases Story-Centric Workflows and the LiveU Eco...

Visit LiveU at Stand D30 With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...

03/05/2024

Agile Content appoints Koldo Unanue as new CEO to boost t...

Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...

03/05/2024

Fubo, Dish, DirecTV & Others Urge Congress to Probe New Sports Streaming JV

Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...

03/05/2024

Brightcove Integrates AWS-Powered Generative AI Solution

BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....

03/05/2024

CBS Claims 16th Straight Prime Time Viewing Title

NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....

03/05/2024

Survey: U.S. Business and Consumers Plan to Increase Tech Spending

A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...

03/05/2024

Sony, Apollo Make $26B Bid for Paramount

Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...

03/05/2024

EMG / Gravity Media Grow Executive Team

EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...

03/05/2024

WRAL-TV Brain Game Producer Randy Mews Wraps Season Taping Before Retirement

Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1 Taping for the final episodes of the 2024 season of WRAL-TV's Br...

03/05/2024

Estrella MediaCo Launches FAST Channels With Curiosity (NewFronts)

Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....