In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What goes into pregame preparation, in-game execution, and postgame breakdown? What unexpected challenges arise, and what solutions are available to solve those problems? In an age of constant and instantaneous content, how are fans being entertained at all times? In this new video content series, SVG GameDay takes viewers behind the scenes to see what it's like to perform when the lights are shining at their brightest while diving deeper into what drives the passion that goes into each and every production.
WATCH: SVG GameDay, Episode 24 - Cole Gallagher
As the home to the NFL's Atlanta Falcons and MLS's Atlanta United, Mercedes-Benz Stadium is a hub for two professional sports teams in the city. When you add a host of other sporting events that occur every year like the SEC Championship and Chick-fil-A Peach Bowl since 2017 as well as standalone events like the College Football Playoff National Championship in 2018 and 2025, Super Bowl LIII in 2019, two Copa Am rica matches in 2024, six FIFA Club World Cup matches in 2025, and eight FIFA World Cup matches in 2026, there is very little downtime inside this eight-year-old stadium. With a heavy plate of productions, it's important to have a reliable engineer to solve problems at a moment's notice. Within this venue, that person is Cole Gallagher, who serves as Chief Broadcast and Network A/V Engineer.
On the latest episode of SVG GameDay, Gallagher explains the work that goes into preparing the control room for the variety of events in the building, how he responds to any technological issues that pop up during gameday, the control room renovation that occurred in February 2025, how they're already getting ready for Super Bowl LXII in 2028, how his childhood in rural Wisconsin led him to the University of Wisconsin-La Crosse, how his time in local news and the willingness to bet on himself turned into his first full-time job in sports with the San Diego Padres, and much more.
Watch Now on SVG PLAY:
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In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What goes into pregame preparation, in-game execution, and postgame breakdown? What unexpected challenges arise, and what solutions are available to solve those problems? In an age of constant and instantaneous content, how are fans being entertained at all times? In this new video content series, SVG GameDay takes viewers behind the scenes to see what it's like to perform when the lights are shining at their brightest while diving deeper into what drives the passion that goes into each and every production.
