Relo Metrics, a leading AI-driven sponsorship, data, and analytics platform for real-time data-driven decisions, today announced that its Relo Census product now includes Formula One (F1), bringing a first-of-its-kind, census-level data set to one of the world s most prestigious and fastest-growing sports. This expansion enables F1 brands, teams, and agencies to benchmark sponsorship performance, track brand exposure, and optimize investments, with unprecedented speed and accuracy.
The official launch of Relo Census for F1 coincided with the 2025 season opener at the Australian Grand Prix on March 15. Additionally, BlackBook Motorsport Forum, taking place on March 27, 2025 in London will be the launchpad for Relo's latest innovation in motorsports sponsorship measurement bringing, AI-powered analytics to high-speed racing environments. As part of the launch, CEO Jay Prasad will be on site to share insights on how these advancements are redefining brand valuation in motorsports.
Relo Census: A Game-Changer for F1 Sponsorship Measurement
The F1 series' sponsorship revenue is projected to hit $798 million this year. According to the SportsPro Formula One 2024 Business Report,' F1 is experiencing explosive commercial growth and attracting 100+ million weekly viewers, a global audience comparable to the Super Bowl. Sponsorship spend across F1 and its teams for the 2025 season is projected to reach more than $2.9 billion, an increase of ten percent year-over-year (YoY), according to a study by Ampere Analysis. Sponsorship deals have reached record-breaking levels, with LVMH signing a $1 billion, 10-year sponsorship deal starting in 2025, further proving that brands see F1 as a premium-tier global marketing platform. As more brands invest in the sport, they need faster, more accurate ways to measure their sponsorship impact.
Yet, F1 sponsorship data and measurement have long been fragmented and slow, with teams and brands relying on delayed post-race reports that take weeks to be published, challenging teams and brands to make data-driven decisions between races, mid-season. Relo Census changes this by providing fast AI-driven insights and analytics, allowing brands to react quickly and optimize their strategies and investments throughout the season.
With its global reach and increasing brand investment, F1 sponsorship measurement needs are exploding along with its popularity. We're delivering innovation in the form of advanced computer vision models built specifically for the dynamics of race day, said Jay Prasad, CEO of Relo Metrics. Expanding Relo Census into F1 is about more than just tracking sponsorship exposure; it's about bringing motorsports into a larger ecosystem of sponsorship valuation.
Census enables brands to compare and optimize sponsorship performance across sports, ensuring they can capture opportunities to integrate into the sport and fan experience. This marks the 8th sport (MLB, NBA, NFL, NHL, MLS, WNBA, College Football) with census-level data, and our first truly global data asset for both brand exposures and audience viewership around the world.
AI-Powered Precision
By partnering with NVIDIA and its NV-CLIP NIMS multi-modal AI model, Relo Census is redefining how sponsorship visibility is tracked and measured in F1. Traditional methods struggle to accurately capture fast-moving brand placements on cars traveling at over 200+ MPH, often relying on manual annotation or delayed post-race analysis. Relo Census eliminates these limitations using advanced AI-driven automation to detect, categorize, and quantify brand exposure.
Brands can now compare F1 sponsorship performance analysis and comparison across multiple sports leagues and media environments. Seamless API integration ensures brands, teams, and agencies can easily access and incorporate data into custom sponsorship models and marketing analytics.
"The speed of insights is crucial in motorsports sponsorships," said Liane Morgese, Vice President & Co-Head of Insights and Analytics, Brand Consulting at Creative Artists Agency. "With Relo Census, we can now measure brand exposure with real-time accuracy and adjust strategies mid-season, which was previously challenging. This platform is truly revolutionizing how brands engage with F1 sponsorships.
Expanding Beyond F1
Relo Metrics expansion into Formula 1 is just the first step in a broader transformation of motorsport sponsorship measurement. As Formula E, WEC, MotoGP, and other emerging racing leagues continue to attract global attention, Relo Census is poised to bring AI-powered analytics across the entire motorsport landscape, ensuring brands and teams have access to real-time, comparative insights across multiple racing series.
North America Stories
08/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 1By SVG Staff
Monday, December 8, 2025 - 6:56 am
Print This Story | Subscribe
Story Highlights
The 2025...
08/12/2025
2025 Sports Broadcasting Hall of Fame: Bill Rasmussen, the Entrepreneur Who Drea...
08/12/2025
SVG Summit 2025 Preview: Live Production Innovation Workshop Goes Deep on ST 211...
08/12/2025
#GALSNGEAR Announces East, West Leadership Retreats for 2026By Ken Kerschbaumer
Monday, December 8, 2025 - 9:10 am
Print This Story | Subscribe
Story High...
08/12/2025
MediaKind Acquiring Harmonic's Video Business to Create New Streaming-Video ...
08/12/2025
Platinum White Paper: Sony HDR/SDR Camera Shading Techniques for Live Production...
08/12/2025
SVG Sit-Down: NESN's Kenny Elcock and Harmonic's Jean Macher Talk Next-G...
08/12/2025
Monsters Funday Football,' ESPN's Latest Live Animation Effort, Advances...
08/12/2025
SVG Sit-Down: ESPN Director Jeff Nelson on Calling the (Animated) Action on Mon...
08/12/2025
Monsters Funday Football': Louisiana Philharmonic Delivers Again With Orches...
08/12/2025
Nielsen's robust data offering enables marketers to connect with their target audience more effectively and drive better results throughout Amazon's adv...
08/12/2025
LOS ANGELES and NEW YORK Paramount has launched a hostile takeover bid for Warner Bros. Discovery with an all-cash tender offer to acquire all of the outstandin...
08/12/2025
EMERYVILLE, Calif. Media and entertainment technology and services provider Advanced Systems Group has named Macky Beheshti as director, enterprise storage and ...
08/12/2025
DENVER MediaKind, a global provider of cloud-based video streaming technology announced today that it is acquiring the video business of Harmonic Inc. for appro...
08/12/2025
NEW YORK Nielsen has announced that its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the ...
08/12/2025
Marshall Electronics showcases the CV355-27X-ND3 Optical Zoom NDI (NDI HX2, NDI HX3) Camera at ISE 2026 (Booth 4N900). Designed for users seeking high-quality ...
08/12/2025
Cinnafilm today announced the immediate availability of IPx LIVE and Tachyon LIVE, delivering broadcast-grade, real-time IP video transcoding and motion-compens...
08/12/2025
Following a successful 45th anniversary year in 2024, Hiltron reports increasing demand for its wide range of satellite communication equipment manufacturing, p...
08/12/2025
When was the last time you updated your default playlist(s)? A default playlist keeps your station(s) on the air should your team ever miss a step in sending mu...
08/12/2025
Back to All News
Netflix ISP Speed Index for November 2025
Product
08 December 2025
Global
Link copied to clipboard
This month marks 15 years of the Netfl...
08/12/2025
Back to All News
Another Exciting Chapter in Our Book-to-Screen Journey and What's to Come
Entertainment
08 December 2025
Global
Link copied to clipboa...
07/12/2025
Back to All News
Netflix Takes Over the Oslo Skyline With Celebratory Troll 2 L...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public commen...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
Relo Metrics, a leading AI-driven sponsorship, data, and analytics platform for real-time data-driven decisions, today announced that its Relo Census product now includes Formula One (F1), bringing a first-of-its-kind, census-level data set to one of the world s most prestigious and fastest-growing sports. This expansion enables F1 brands, teams, and agencies to benchmark sponsorship performance, track brand exposure, and optimize investments, with unprecedented speed and accuracy.
