Dynamic Perspective SDK and Firefly SDK Now Available

Dynamic Perspective SDK and Firefly SDK Now Available

Candy Crush, Chase, Dropbox, Facebook, iHeartRadio, Instagram, Flixster, MapQuest, Mint.com, NBC News, Orbitz, Pandora, Pinterest, Skype, Snowspin, Stage Dive Legends, SquareHub, StubHub, Terreria, The Walking Dead, Twitter, Yahoo, Uber, USA TODAY, Washington Post, WebMD, WhatsApp, Yelp and Zillow are just a few of the apps and games developers are building for Fire

Developing for Fire is easy with pre-built controls, Android API extensions, and broad Android app compatibility supported by Fire OS

Apps and games submitted and approved by July 18 will be in the Amazon Appstore when Fire ships on July 25

SEATTLE--(BUSINESS WIRE)--Jun. 18, 2014-- (NASDAQ:AMZN)-Today at a launch event in Seattle, Amazon founder Jeff Bezos unveiled Fire, the first phone designed by Amazon. Fire is the only smartphone with Dynamic Perspective and Firefly, two new breakthrough technologies that allow customers to see and interact with the world through a whole new lens. Dynamic Perspective is an entirely new sensor system that responds to the way a customer holds, views and moves the phone. The Dynamic Perspective SDK gives developers access to algorithms that identify the X, Y and Z coordinates of the head, enabling a whole new class of apps and games. Firefly quickly recognizes things in the real world-web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets the user take action in seconds-all with the simple press of the Firefly button. With the Firefly SDK, developers can extend the use of the Firefly button to enable new actions their users can take based on what they identify. See a full breakdown of the Dynamic Perspective and Firefly SDKs, their contents, and what developers are saying about them at http://developer.amazon.com/firephone. Apps and games submitted and approved by July 18 will be available in the Amazon Appstore when Fire ships on July 25.

Today we are launching the Dynamic Perspective SDK and the Firefly SDK. The underlying technologies for Dynamic Perspective and Firefly are sophisticated, but we've made it simple for developers to harness their capabilities, said Ian Freed, Vice President, Amazon Fire phone. Developing for Fire is easy-developers can mix and match APIs from the Dynamic Perspective and Firefly SDKs with standard Android APIs. We can't wait to see what developers are going to do with these new, exciting technologies.

Dynamic Perspective SDK

The Dynamic Perspective SDK includes a rich set of APIs and Controls to help developers do a number of things, such as incorporate peek, tilt and zoom capabilities within their app based on customer head movements, create immersive game play that includes depth, or provide quick navigation menus by tilting the device to the left or right. Here's how developers are already using the Dynamic Perspective SDK:

USA TODAY used the Dynamic Perspective SDK to customize Fire's enhanced carousel and show headlines most relevant to customer interest directly from the main Fire home screen. For example, if a customer frequents NFL stories in the Sports section, those headlines will appear prominently on Fire's carousel. Additionally, while in the USA TODAY app, a user can tilt left to quickly get to special features like The Day in Pictures and Snapshot Polls. Fire has provided USA TODAY with a unique platform for a deep, interactive experience, said David Payne, Chief Digital Officer, Gannett. Our new app for Fire lets readers take full advantage of Fire's convenient one-handed navigation. Users get around the app easily with quick access to top-level navigation or headlines in any USA TODAY sub-section: News, Sports, Life, Money, Tech, Travel and Opinion.

Zillow used the Dynamic Perspective SDK to integrate real-time information into their app's user experience. In the Zillow app for Fire, customers can view new listings or nearby homes for sale and rent, right on the Fire carousel without having to open the Zillow app. In addition, Zillow brought a new photo experience to the device so users can use their head to zoom in on a bedroom or peek to see what's around the kitchen corner. Real estate shopping is an inherently mobile experience so any chance we have to bring listings or new information to a home shopper while they're out on the go is a great thing, said Jeremy Wacksman, Vice President of Marketing and Mobile, Zillow. Photos are incredibly impactful for home shoppers-it is the most common activity for users of our app. We are thrilled to be able to go one step beyond static images and offer our users the opportunity to zoom in on the photos and then peek around the room with the Dynamic Perspective SDK.

Ezone.com, the creators of Snow Spin and Crazy Snowboard, used the Dynamic Perspective SDK to allow players to control game characters using their head and how they view and move the phone-no tapping on the screen necessary. Using head and hand movements, users can control direction and jumping. Additionally, Ezone.com created a special backflip jump in Snow Spin exclusive to Fire customers, which is accessed with just a quick head nod. Porting our existing Android versions of Snow Spin and Crazy Snowboard to Fire couldn't have been easier, and we were able to add new innovative game moves such as the backflip with just a flick of your head, enabling even higher scores, said Simon Edis, CEO of Ezone.com. The Amazon team had all the tools ready to go, making it super easy for us to just drop them in our games and publish.

CrowdStar used the Dynamic Perspective SDK to create the ability for Covet Fashion users to select their favorite fashion choices for their model. Using tilt and zoom, players can see details of outfits, making it easy and fun to vote on looks

LINK:	http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&...
	See more stories from phx

Most recent headlines