Sony wins 5 Red Dot Design Awards - with the consumer in mind and design at heart

Ever since its foundation in 1946, Sony has continued to drive the electronics market through technological development and changed the way we engage with and feel about technology. The basis of such achievement lies in the company's continuous dedication to stylish and functional design with the consumer in mind. This was first recognised in 2000 when Sony received the Red Dot Design Team of the Year award. This year, Sony celebrates yet another success as Red Dot recognises the corporation's innovative product designs with a total of 15 awards.

The Red Dot Award: Product Design, which is one of the world's most distinguished product design prizes, is awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. In 2015, the jury received 4,928 submissions from 56 countries, which is testimony to the award's global standing.

The Best of the Best

Amongst the awarded products, Sony received two Red Dot: Best of the Best Awards. The nine adjudication criteria used range from the degree of innovation, to hard and soft qualitative design measures to functional and ecological criteria, and thus recognise ground-breaking, thoughtful and esthetical pleasing design.

The stylish LSPX-W1S4K ultra short throw laser projector is the first step in realizing Sonys Life Space UX concept, a new user experience that enables consumers to enjoy entertainment content in their living room in a completely new and visually amazing way, thanks to its sleek design that fits seamlessly into any part of your home. The Ultra Short Throw Lens lets you place the projector close to your wall, which allows the LSPX-W1S projector to transform the entire space into a life-size window with an expansive 147 inch image that boasts four times the clarity of Full HD, converting living spaces into evolving environments. The 4K Ultra Short Throw Laser Projectors stylish, furniture-like design harmonises with existing living spaces and its refined aluminum finish makes any living room look more luxurious. Designed as an elegant piece of furniture, the projector creates a unique focal point whether switched on or off.

Xperia E3 provides fast performance and unmatched entertainment with fun features that are easy to use. Sharing the same beautiful design style as Sony's flagship Z3 series smartphones, Xperia E3 is beautifully crafted and makes a style statement right out of the box. Being both slim and lightweight, E3 is conveniently designed for easy use with just one hand, making it perfect for life on the go. Xperia E3 also integrates a generous 4.5 display, 5MP rear camera with Xperia camera apps and HDR for photos, and a powerful long-lasting battery with Battery STAMINA mode to keep you entertained for longer.

Red Dot Winner Awards

In 2015, Sony received 13 product design Winner Awards for models ranging through several of the tech-giants product groups. Winners such as the BRAVIA X9500B Series, theNW-ZX2 Walkmanas well as theDSC-RX100M3Cyber-shot camera represent tasteful and functional design that allows electronics to fluidly integrate with consumers' living environments. Together with the awarded SRS-X99 they focus on a combination between the best in technological performance and a minimalistic, non-obtrusive design, which allows them to deliver added value seamlessly to consumers.

Sony was also awarded for its innovative force in the medical sector as its HMS-3000MThead-mount display, has been shown to decrease doctors' fatigue through increased comfort and convenience where it counts most; during surgery.

This broad range of product awards shows Sony's dedication to consumer-centric design throughout all of its corporate identity and processes.

Red Dot: Best of the Best

LSPX-W1S

Xperia E3

Red Dot

BRAVIA X9500B Series

BRAVIA X9000C Series

NW-ZX2

SRS-X99

DSC-RX100M3

HMS-3000MT

Xperia Z3

Xperia Z3 Tablet Compact

Xperia Z3 Compact

Xperia T2 Ultra

Xperia M2 Aqua

SmartBand Talk, SmartWatch 3

SSE-TN1

For more information on Sony's involvement in the Red Dot Awards please refer to the following URL: http://www.sony.net/SonyInfo/design/works/awards/rd_design_2015.html?s_tc=sd_rd2015e_pr

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $75 billion for the fiscal year ended March 31, 2014. Sony Global Web Site: http://www.sony.net/

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