AfricaCom addrees cloud storage and big data

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AfricaCom addresses cloud storage and big data --

Mon, 29 Sep 2014 13:32

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From 11 to 13 November, the Cape Town International Convention Centre (CTICC) hosts Africa s largest communications conference and exhibition AfricaCom. This year the agenda, which covers the most strategic issues affecting companies in Africa s digital market, will feature two key streams: cloud storage and big data. AfricaCom provides a platform where these issues, can be debated, challenged and resolved.

Big Data

Now more than ever, knowing how to analyse data retrieved through a myriad of transactions and transaction types in order to serve that person/people group specific information which results in a desired response, is increasingly important. This is now a business in its own right and involves sophisticated software systems which can take the bytes of data, process them quickly and dispatch with the objective of acquiring targets.

For marketers and brands alike, big data is an incredible opportunity to increase sales. Big data is able to serve large amounts of selected data to billions of people at exceptional speeds. It influences everyday purchase decisions and the ability to keep up to date with the fast evolving developments in this field will classify the winners and the losers of the information age.

Cloud storage

The provision of cloud-based computer services linked to businesses on the go is helping to drive entrepreneurship in both established and emerging markets. Fuelled by necessity, the quickest uptake in cloud services is coming from the SME sector, however enterprise is beginning to take notice of the many benefits and cost savings of migrating to a more flexible and efficient infrastructure.

However, there are still questions around security of the information stored in the cloud and the need for the telecommunications and cloud service providers to work together in order to maximise the customer experience and help grow economies.

Visit the AfricaCom website to register.

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