Introducing Ask the AI GP'

Who am I and whats an AI GP? Im Kathryn Hodgkinson, and Ive recently qualified as an Artificial Intelligence Governance Professional (AIGP), a certification awarded by the International Association of Privacy Professionals (IAPP).

Studying for this qualification certainly gave me plenty to think about! From understanding how AI systems work and the opportunities they can create, to the multiple worldwide laws, standards and safeguards that help organisations manage the risks associated with AI, the breadth of the subject really opened my eyes to how much there is to consider.

Not only is it a huge subject, it's also one thats constantly evolving. But the good news is that you dont need to study for months to gain confidence in how you and your teams are using AI.

Thats where Ask the AI GP comes in. Each month, Ill be sharing some of the key lessons I've learnt, breaking down complex topics into manageable chunks, and giving you practical tips and examples relevant to our industry.

So, where do we start? One of the most important things Ive learnt is that responsible AI isnt just about how the technology works. Fundamentally, it's also about the decisions we make as humans when choosing, developing and using it.

And thats something we can all take responsibility for, whatever our role or level of technical knowledge.

To kick things off, think about the last time you used AI and ask yourself:

Did I understand what the AI tool was doing and what its limitations were?

Was I confident about the information or data it was using?

Do I know who takes responsibility for the outcome?

These questions apply whether youre using an AI assistant to generate content, evaluating a new technology provider or incorporating AI into campaign planning and delivery.

How did you get on? If youre unsure about any of your answers, don't worry - youre certainly not alone. And if you feel confident about all three, fantastic! And theres always more to learn, particularly with technology that's evolving as quickly as AI.

It might seem like a small step, but getting in the habit of pausing and asking the right questions can help you make more informed decisions when using AI.

Thats exactly what this series is about; building confidence and good AI habits, one practical topic at a time.

Over to you Over the coming months, Ill be exploring subjects including, transparency, bias and fairness, human accountability, and the growing debate around AI-generated content.

Ill be sharing useful developments, practical guidance and things worth thinking about as AI continues to shape our industry.

But Id also love to hear from you.

Whats your biggest question about using AI in media and advertising?

Tell me what you're curious about, excited by or have concerns around. It could become a future Ask the AI GP article.

Contact Kathryn with your question --

LINK:	https://www.abc.org.uk/news/assurance-services/introducing-ask-the-ai-...
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