
Introduction
As the gaming industry launches new titles, influencers and streaming platforms are a significant part of the launch. Partnering with creative gamers provides crucial exposure in a crowded landscape, meaning referrals and third-party promotion are essential to driving new title appeal. Sharing gaming footage under embargo before the official release drives traction on upcoming game releases and energizes the community of content creators and fans.
As gaming studios move their platforms online, new challenges have emerged such as a constant threat of cybersecurity attacks. The most common gaming security issues are pre-release content leaks from insiders (working at the gaming company or at creative agencies), from VIP fans or disclosure of player information, and cyber-attacks. These issues directly or indirectly lead to economic losses for gamers and game studios. It is therefore crucial to improve the stability and security of both the network and gaming ecosystems to maintain the user experience, especially when we consider pay-to-earn, NFT and crypto-currency driven communities.
Detecting Content Leaks from the Outset
When releasing new gaming titles to the market, marketing strategies require a solution that enables the secure distribution of pre-launch footage to influencers. There are risks to this valuable advertising channel, as any leaks can interfere with planned marketing activities and impact other fans' experience waiting for the new game's release. Often, pre-release leaks create a situation where the noise of the release overshadows the excitement of the game experience.
NAGRA NexGuard Forensic Watermarking equips leading gaming studios with the tools to protect content and enforce the embargo of highly confidential pre-release trailers and features for upcoming game releases. NAGRA technology provides gaming studios with a solution that allows any leaks of the game's pre-release short-form content to be traced, even if the footage has been edited, allowing rapid remediation. As these influencers use their social channels such as Tik-Tok, Twitch, and YouTube - being able to rapidly identify and quarantine content in these digital channels allows brands to gain the upper hand in these situations - or at least respond quicker than pure human identification allows.
While watermarking has a role in the protection of pre-release content, increasingly sophisticated online gameplay requires additional security technologies.
What's Blockchain's role in Online Gaming?
The blockchain can be a secure digital environment for game developers, as the transactions, data storage, and communications protocols use very powerful data encryption technologies like private-public key mechanisms to secure transactions and access to data. Due to its design, it is extremely difficult to compromise a decentralized blockchain network since there is no single server to destroy. Nodes support distributed databases in a shared manner, and each node may have complete information on its local copy of the chain. Game studios can operate in a potentially more secure environment when developing a game which uses blockchain technology. There is always a risky trade-off in this situation and any decision to remain centralized or use a decentralized blockchain should be run through a complete threat model and business requirements session.
Can the Blockchain be Owned by the Gamers?
Blockchain makes room for open communication between players and developers through concepts such as decentralized organizations, sometimes known as DAO's. Game development on blockchain can be defined by a community approach, as opposed to a top-down approach. A player or another developer can propose an idea to improve a game. If the community agrees, improvements will be made. Often this focuses on in-game strategy, artifacts, or how a gaming ecosystem spends its earnings.
According to DappRadar, the blockchain gaming industry grew by 2,000% last year and attracted more than $2.5 billion in investments. One trend that is now visible, and accelerating, is that blockchain-based games allow value to be projected onto intangible assets, with NFT-based play-to-earn platforms and utility-based crypto-currency transactions being the likely victors.
The potential of a blockchain-based metaverse is immediate. Gaming studios like Microsoft, Google, Disney, and Sony are looking to expand their brands within the metaverse. The integration of NFTs and the financial ecosystem powered by crypto currencies are changing the traditional metaverse that is limited to virtual and augmented reality. Blockchain has completely restructured the gaming industry. It has created a multiverse and can allow cross-chain gameplay to become more personalized and more immersive.
Crypto currencies have gained a prominent place in the gaming industry, with leading gaming companies like Microsoft Xbox, Twitch and G2A now incorporating them. Crypto-currency games are evolving the gaming market by allowing players to earn money while playing. Gamers are excited by the idea of putting durable assets into play on a blockchain, whose concept offers a new gaming experience.
The objects in blockchain games may be real properties or real owned assets. Therefore, developers of blockchain games need to pay special attention to the issue of security. With blockchain, users have more control over their gaming experience, opening the door to it being efficient, secure, and transparent when transacting digitally and accessing virtual assets. Players benefit from greater clarity in earning assets, while developers can mitigate intellectual property risks.
In this evolving industry, we are still seeking answers. Cross-border intellectual property rights are still being determined. Even if both parties can be protec
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
27/02/2026
The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...
27/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...
27/02/2026
ESPN and the Horizon League announce a new multi-year, multi-platform media rights agreement, continuing a 38-year collaboration that began with the 1988 Midwes...
27/02/2026
At the 2026 NAB Show in Las Vegas, NETGEAR will highlight its new switch models and major updates to its Engage Controller software. The company's network d...
27/02/2026
Riedel Communications announces that Fondazione Teatro alla Scala has deployed a...
27/02/2026
Lyuno specializes in media localization, including translation, dubbing, subtitling, and voice-over services for a wide array of entertainment content. The comp...
27/02/2026
Chyron Weather 2.3, the latest edition of Chyron's weather visualization suite for broadcasters and meteorologists, recently launched.
The release includes...
27/02/2026
Telestream, which concentrates in media workflow technologies, announces expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and ...
27/02/2026
Horizon Sports & Experiences (HS&E), a global sports marketing, media, and live ...
27/02/2026
Legendary sports broadcasters Bob Costas, Doug Collins, Mike Czar of the Telest...
27/02/2026
Beginning on March 1st, IndyCar will be kicking off their 31st season on the str...
27/02/2026
In-venue and creative video staffers at the professional and collegiate level ha...
27/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
27/02/2026
Owl AI a pioneer in artificial intelligence for professional sports, announces a...
27/02/2026
With over 447 million fans in APAC, Formula 1 and beIN will continue to innovate...
27/02/2026
12-year-old Noelle Taylor will be the Kid Reporter when the Brooklyn Nets host t...
27/02/2026
Entire CapCam system - including camera unit, RF transmitter, and battery - is h...
27/02/2026
Since its inception, Gorillaz has been known for blending art with genre-bending...
27/02/2026
This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...
27/02/2026
Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivi...
27/02/2026
In media technology, big features often steal the spotlight - AI integrations, cloud transformations, automation frameworks. But for the people who use these to...
27/02/2026
Digital Asset Management systems sit at the heart of most marcoms operations. They centralise content, organise it, and make it discoverable. Integrated with th...
27/02/2026
The AI Wild West comes to NAB 2026 and Blue Lucy is bringing the Sheriff
The AI Wild West is here, and media organisations are feeling the heat. On Booth W23...
27/02/2026
NEW YORK - February 26, 2026 - An estimated 32.6 million people watched President Donald J. Trump deliver the 2026 State of the Union address on Tuesday, Februa...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/02/2026
Video is one of the lawyer's most powerful storytelling tools in civil litigation today, whether used to transport jurors to an incident scene or challenge ...
27/02/2026
Creative software developer Foundry today released Nuke 17.0, the latest version of its powerful compositing tool for visual effects and animation. Marking one ...
27/02/2026
In a sun-drenched Los Angeles studio filled with guitars, laughter, and the low thrum of KRK monitors, Third Eye Blind's Kryz Reid balances rockstar energy ...
27/02/2026
Atomos announces the launch of Ninja RAW, a 5-inch HDR monitor-recorder designed to give filmmakers, content creators, and broadcasters an uncompromising and af...
27/02/2026
FM, leaders in commercial property insurance, is utilizing Marshall Electronics CV228 Weatherproof Lipstick Cameras to capture critical fire testing data inside...
27/02/2026
Telestream, global leader in media workflow technologies, today announced expanded practical AI enhancements across its Vantage, Vantage Cloud, EDC, Stanza, and...
27/02/2026
Riedel Communications today announced that Fondazione Teatro alla Scala has deployed a comprehensive wireless intercom solution, leveraging Riedel's Bolero,...
27/02/2026
27 02 2026 - Media release Screen Australia announces Rachel Perkins as Director of First Nations Strategy
Rachel Perkins. Photo credit: John Platt.
Screen ...
27/02/2026
From the Milan Winter Olympics to the FIFA World Cup 2026 and the next Super Bowl, live sports continue to command global attention. Broadcast and streaming com...
27/02/2026
Telos Alliance Partners with College Radio Foundation to Show Love to College B...
27/02/2026
A deeply personal, uncompromising portrait of the legendary punk rock iconFriday...
27/02/2026
Back to All News
Dandelion': Netflix Adapts Gintama' Creator Hideaki ...
27/02/2026
One of Ireland's favourite lifestyle shows Home of the Year, returns for its 12th series and will be proudly sponsored by SIRO. The brand-new series will ai...
27/02/2026
Our Farm: A GIY Story lands on RT One and RT Player from March 3
From walled garden to community farm, new six-part series captures the unfiltered realities...
27/02/2026
Note: English version included below the Irish language version.
Seachtain na Gaeilge 2026 ar RT
A Ghaeilge mo cheol th '
T feachtas athnuaite i n...