U.S. Soccer Extends Agreement with Veritone to Monetize Archive Footage Using AI-Powered Content Licensing

Veritone, Inc announces a renewal of its agreement with U.S. Soccer to license all audiovisual content for the U.S. Women's and Men's National Teams, Youth National Teams, and Extended National Teams. This multi-year engagement confirms Veritone as a content licensing provider for U.S. Soccer, enabling the organization to tap into Veritone's licensing expertise to transform its content into new revenue streams.

Under the agreement, Veritone will continue to provide AI technology to enable content archiving, searchability, and licensing, to meet the needs of media, brands, and content creators looking to integrate U.S. Soccer moments into their creative work. By utilizing Veritone's solutions to streamline the discovery, archiving, and licensing of digital assets, global sports properties, like U.S. Soccer, can tap into a new revenue source.

The renewal affirms Veritone's important role in U.S. Soccer's content strategy, enabling the organization to make valuable content spanning full matches, player interviews, pre-clipped highlights, and multiple camera angles globally accessible to sports networks, ad agencies, producers, and film studios.

This renewal represents an exciting continuation of our collaboration with U.S. Soccer, enabling us to deliver tailored solutions that amplify the value of their content while helping drive incremental revenue through licensing opportunities, says Craig Caruso, Vice President of Sports Media and Commercial Partnerships at Veritone. We're proud to support U.S. Soccer's growth as they inspire fans and partners both on and off the field.

The agreement allows U.S. Soccer to maintain control of its intellectual property while also leveraging Veritone's digital asset management solution, Veritone Digital Media Hub (DMH), to support advanced metadata tagging, search functionality, and turnkey e-commerce capabilities. As part of its approach, Veritone supports U.S. Soccer's content monetization across social media platforms by identifying unauthorized uses and unlocking new revenue streams.

LINK:	https://www.sportsvideo.org/2026/02/24/u-s-soccer-extends-agreement-wi...
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