SMPTE 05 NAB Show Preview Society of Motion Picture and Television Engineers Boo L8

SMPTE at the 2015 NAB Show: The 2015 NAB Shows Technology Summit on Cinema (TSC): Building the Future of Storytelling, produced in partnership with SMPTE, will be dedicated to exploring the technical and creative innovations that will define the cinema experience of tomorrow. Highlights of the summit will include a first-look preview of the SMPTE documentary, Moving Images, which is being created in conjunction with SMPTEs centennial celebration. At the SMPTE booth, the Society will highlight significant advances in standards development, promote its upcoming educational conferences, and expand on details about its upcoming centennial celebration activities in 2016. The Society continues to support student engagement in the motion-imaging field through scholarships, membership programs, and events. SMPTE board members and directors will again engage with students at the Societys popular networking social, which drew 100 participants to the SMPTE booth in 2014. The new #LIFEWITHOUTSMPTE project will engage show attendees in a multimedia dialog about the Societys contributions to the arts, science, and popular culture.

2015 NAB Shows Technology Summit on Cinema (TSC): Building the Future of Storytelling

The 2015 NAB Shows Technology Summit on Cinema (TSC), produced in partnership with SMPTE, will be dedicated to exploring the technical and creative innovations that will define the cinema experience of tomorrow. From April 11-12, the two-day summit, titled Building the Future of Storytelling, will look ahead to the future, examining both the creative and technical forces that will shape the art and science of storytelling.

The TSC opens with How Successful Is the Digital Revolution and the Technology Future for Theaters? Speakers will examine the impact that all-digital distribution and projection has had on studios and theatrical exhibitors, as well as the costs and benefits of further technical advances. Picking up on the idea of technical innovations, New Developments in Cinema Screen Technology will bring together top solution providers in the field for an examination of evolving screen technology including new surface materials, engineered particles, and the wider viewing angles now obtainable, as well as techniques for improving uniformity of illumination and for optimizing laser illumination with polarized screens. Cinema and Virtual Reality: Perfect Together will feature experts representing leading postproduction facilities and cinema display technologies in a panel discussion addressing the latest virtual reality innovations and their potential in a cinema environment. Note the keynote speakers for Saturday and Sunday will soon be revealed.

Also during the TSC, attendees will have the opportunity to screen an exclusive first-look at SMPTEs Moving Images documentary in 4K. The SMPTE documentary, currently in production, will explore the exciting evolution of motion-imaging technology from the turn of the 20th century through the present while speculating on what the future has in store. Attendees will be among the first to catch a glimpse and meet the documentarys director, Howard Lukk, producer, Randall Dark, cinematographer, Travis LaBella, and editor, Bobby Hewitt for a brief discussion and Q&A on this compelling project.

SMPTE members may use code SD01 through March 27 to take $100 off the NAB nonmember rate for a SMART or Conference Flex Pass registration, or to get a free Exhibits-Only Pass. After March 27, a $25 registration-processing fee applies.

www.nabshow.com/attend/technology-summit-on-cinema

SMPTE Publications and Resources at the 2015 NAB Show:

Joint Task Force on Networked Media Report

During the 2015 NAB Show, SMPTE will highlight the Joint Task Force on Networked Media (JT-NM) report titled Minimum Viable System Requirements of a Sample System Architecture for Live Multi-Camera Studio Production. This report presents the detailed requirements of the minimum viable system (MVS) that was introduced in the Phase 2 interim report released in December 2014. MVS is a sample system architecture that addresses a well-known operational scenario of minimal scope. This set of requirements could change or be expanded in the future to reflect the development of the JT-NM reference architecture. The outcome report from the recently concluded standards meetings will also be available at the NAB Show.

www.smpte.org/standards/reports

Membership Services

SMPTE Manager of Member Relations Roberta Gorman, members of the SMPTE Sections Board of Managers, and members of the SMPTE Board of Governors will be on hand at NAB to discuss membership benefits and the Societys role in international standards and interoperability. Prospective members will be able to join and existing members may renew their memberships on site. SMPTE members who bring their co-workers, clients, and colleagues to the SMPTE booth to sign up for SMPTE membership will receive a thank you gift.

www.smpte.org/memberreferral

SMPTE Mobile App

SMPTE also will highlight its mobile app for use with iOS, Android, and Web-based operating systems. Available to anyone, the free app was designed to provide useful information and updates to SMPTE members and also serves as a convenient quick-reference guide for anyone interested in learning more about the Society. Users can access breaking news, updates on upcoming educational events, local Section information, the SMPTE Digital Library, test materials, details about membership benefits, social media, and multimedia in one easy-to-use package. The SMPTE mobile app is available for download on iTunes and Google Play, and a Web-based version for other operating systems is available at smpte.mobapp.at.

SMPTE Events at the 2015 NAB Show:

#LIFEWITHOUTSMPTE SMPTE will unveil its new #LIFEWITHOUTSMPTE public awareness campaign. The Society is encouraging 2015 NAB Show at

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