04 NFL Preview: Fox Sports looks to build on Super Bowl momentum

Fox Sports is redesigning their graphics presentation after the success of the 2014 Super Bowl.

The following is an excerpt of the article originally published by SVG.

Graphics Get a FaceliftFox also elected to overhaul its graphics package in the offseason, reworking the NFL on Fox logo (now branded FOX NFL) and animations as well as the insert package and Fox Box score bug (both of which run on Vizrt character generators).

Coming off Super Bowl, we felt the branding graphics we were using were getting a little long in the tooth, says Gary Hartley, EVP, graphics/creative director, Fox Sports. It was an opportunity to reposition our branding in a more sophisticated fashion without sacrificing our core personality of being loud and colorful.

After working with Creative Works London to develop the graphics for the exterior monitors at its sprawling Times Square set during Super Bowl week, Fox opted to bring in the firm for the graphics redesign. Hartley believes that, having not worked on American football in the past, Creative Works was able to give the package a fresh and non-traditional look.

It's definitely a fresh take on football, says Michael Dolan, VP of design, Fox Sports Graphics. It's not all chrome and metal like you would typically see in an NFL package. It really breaks that mold.

Augmented Reality Ready To Blow UpFox is emphasizing augmented-reality graphics for its Fox NFL Sunday studio show. The system uses ncam real-time camera tracking on one jib, one Steadicam in the studio, a Vizrt rendering engine, and a Vista Spyder matrix switcher to display the graphics in the monitor arrays.

Fox plans to use augmented reality to create such elements as a non-traditional virtual playbook segment, which breaks down a play from all angles.

We are putting a greater emphasis on augmented reality and are looking to be much more aggressive in that area, says Zac Fields, VP, graphics and technology, Fox Sports. Even though we have been doing it for a few years, we are really trying to utilize it now as a tool to tell stories better and differently.

Having rolled out the ncam technology at the Super Bowl this year, he says, Fox will continue to explore new ways to take the technology on the road.

Read the full article on sportsvideo.org

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