Tao Chen, VP of advanced R&D, media IP at Adeia, outlines the areas in which AI will impact content creation and distribution
By Contributor
Published: August 12, 2024 Updated: August 13, 2024
Tao Chen, VP of advanced R&D, media IP at Adeia, outlines the areas in which AI will impact content creation and distribution
target=_blank title=Share on LinkedIn class=share-linkedin> Tao Chen, VP of advanced R&D, media IP at Adeia, outlines the areas in which AI will impact content creation and distribution
https://www.tvbeurope.com/features/opinion-modelling-contents-future-the-role-of-ai-in-the-media-ecosystem title=Share via Email class=share-email>
Artificial intelligence has been an area of concern and debate in the media ecosystem, as some fear that AI will replace humans in the creative process.
Tao Chen, vp of advanced R&D, media at Adeia Despite excitement around early versions of generative AI, the most recent tools focus less on generating content and more on improving workflows and augmenting processes. Examples include editing audio and video, compression, encoding and other post-production services, such as mastering and real-time transcription.
The next iterations of AI will make a significant impact across the media creation and delivery ecosystem. We expect the biggest effects to be felt across content creation, distribution and consumption mechanisms, including recommendation engines and e-commerce platforms. AI will help augment the creative process, augment tedious tasks and predict and analyse data throughout the ecosystem.
Content creation In the context of media production, AI-driven creation tools help lower the barrier of entry into creative processes. But they're not a replacement for content creators; it's best to think of this technology as a multiplier. The most powerful uses for AI are to enhance and improve workflows that allow human creators to enhance their capabilities. Some companies are using AI powered by machine learning for image recognition and video analysis- for example, to automatically tag who is speaking on camera at what time, offloading an otherwise tedious manual task.
Recommendation engines Content recommendation is another key area, encompassing applications from top-tier over-the-top (OTT) streaming providers recommending studio-produced content to social media networks recommending user-generated content. In both cases, AI recommends content based on user preferences and interests, largely determined by online behaviour.
As the universe of available content expands, it becomes challenging for viewers to find what they want to watch. AI provides a powerful content discovery tool, but this is not a new application. Many major content providers have been using ML tools for years. As AI continues to evolve, it may begin to work across different platforms and services based on comprehensive user behaviours and preferences.
There is a growing need to ensure these systems are unbiased and ethical. That involves developing AI that audits itself for fairness. To further increase trust, AI systems should give users more control over how their data is collected and used. This can include options to monitor and adjust what data is considered in their recommendations.
Distribution mechanisms and compression Another way AI can leverage recommendation systems is to better manage their content delivery network (CDN) by predicting user demand and then placing content as close as possible to the users who consume it. Placing content closer to customers at strategic server locations optimises streaming performance.
The exploding volume and variety of content-particularly in immersive video-creates a need for advanced compression. Visual data compression helps lower the bandwidth for transmission and storage. AI will help power these advanced compression methods. Since different compression formats exist, it is also important to ensure compatibility and interoperability. Everything from the creation tools to the distribution networks to the end-user devices must support the various decoding and playback capabilities. AI can help manage the complexity associated with this orchestration of elements.
Targeted advertising & e-commerce Advertising can be highly targeted by using AI algorithms to build behavioural profiles on viewers. These profiles help advertisers deliver ads that are relevant to their interests. This is broadly referred to as programmatic advertising today. This technology is evolving. AI is being used to create and customise different versions of advertisements for individual consumers. Highly targeted ads, including clickable videos, are a very effective e-commerce solution.
As AI continues to evolve, new applications will continue to emerge.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Tao Chen, VP of advanced R&D, media IP at Adeia, outlines the areas in which AI will impact content creation and distribution
