Tao Chen, VP of advanced R&D, media IP at Adeia, outlines the areas in which AI will impact content creation and distribution
By Contributor
Published: August 12, 2024 Updated: August 13, 2024
Tao Chen, VP of advanced R&D, media IP at Adeia, outlines the areas in which AI will impact content creation and distribution
target=_blank title=Share on LinkedIn class=share-linkedin> Tao Chen, VP of advanced R&D, media IP at Adeia, outlines the areas in which AI will impact content creation and distribution
https://www.tvbeurope.com/features/opinion-modelling-contents-future-the-role-of-ai-in-the-media-ecosystem title=Share via Email class=share-email>
Artificial intelligence has been an area of concern and debate in the media ecosystem, as some fear that AI will replace humans in the creative process.
Tao Chen, vp of advanced R&D, media at Adeia Despite excitement around early versions of generative AI, the most recent tools focus less on generating content and more on improving workflows and augmenting processes. Examples include editing audio and video, compression, encoding and other post-production services, such as mastering and real-time transcription.
The next iterations of AI will make a significant impact across the media creation and delivery ecosystem. We expect the biggest effects to be felt across content creation, distribution and consumption mechanisms, including recommendation engines and e-commerce platforms. AI will help augment the creative process, augment tedious tasks and predict and analyse data throughout the ecosystem.
Content creation In the context of media production, AI-driven creation tools help lower the barrier of entry into creative processes. But they're not a replacement for content creators; it's best to think of this technology as a multiplier. The most powerful uses for AI are to enhance and improve workflows that allow human creators to enhance their capabilities. Some companies are using AI powered by machine learning for image recognition and video analysis- for example, to automatically tag who is speaking on camera at what time, offloading an otherwise tedious manual task.
Recommendation engines Content recommendation is another key area, encompassing applications from top-tier over-the-top (OTT) streaming providers recommending studio-produced content to social media networks recommending user-generated content. In both cases, AI recommends content based on user preferences and interests, largely determined by online behaviour.
As the universe of available content expands, it becomes challenging for viewers to find what they want to watch. AI provides a powerful content discovery tool, but this is not a new application. Many major content providers have been using ML tools for years. As AI continues to evolve, it may begin to work across different platforms and services based on comprehensive user behaviours and preferences.
There is a growing need to ensure these systems are unbiased and ethical. That involves developing AI that audits itself for fairness. To further increase trust, AI systems should give users more control over how their data is collected and used. This can include options to monitor and adjust what data is considered in their recommendations.
Distribution mechanisms and compression Another way AI can leverage recommendation systems is to better manage their content delivery network (CDN) by predicting user demand and then placing content as close as possible to the users who consume it. Placing content closer to customers at strategic server locations optimises streaming performance.
The exploding volume and variety of content-particularly in immersive video-creates a need for advanced compression. Visual data compression helps lower the bandwidth for transmission and storage. AI will help power these advanced compression methods. Since different compression formats exist, it is also important to ensure compatibility and interoperability. Everything from the creation tools to the distribution networks to the end-user devices must support the various decoding and playback capabilities. AI can help manage the complexity associated with this orchestration of elements.
Targeted advertising & e-commerce Advertising can be highly targeted by using AI algorithms to build behavioural profiles on viewers. These profiles help advertisers deliver ads that are relevant to their interests. This is broadly referred to as programmatic advertising today. This technology is evolving. AI is being used to create and customise different versions of advertisements for individual consumers. Highly targeted ads, including clickable videos, are a very effective e-commerce solution.
As AI continues to evolve, new applications will continue to emerge.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
03/06/2026
Liverpool FC and Wasabi Technologies have announced a multi-year extension of their partnership, with Wasabi continuing as the club's official cloud storage...
03/06/2026
Grass Valley has announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP as part of the relocation of its n...
03/06/2026
The Riedel Group has announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 201...
03/06/2026
Clear-Com has announced the deployment of its intercom solutions at Itaka Arena ...
03/06/2026
Scott Coker has announced six senior executive appointments for his new global MMA promotion, which launched earlier this year with $60 million in financing. Ad...
03/06/2026
Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026, has announced its digital and social media programming for the tournament, running Ju...
03/06/2026
The Bundesliga has announced the launch of Captain, an AI assistant built into t...
03/06/2026
Anthony James Partners (AJP) is serving as technology consultant for a moderniza...
03/06/2026
Audio-Technica has announced the recipients of its annual sales rep firm awards for the 2025-26 fiscal year. The awards were presented by Jim Schanz, Executive ...
03/06/2026
iodyne will exhibit at Cine Gear Expo 2026 alongside RED Digital Cinema and Adob...
03/06/2026
The broadcaster will deploy 39 cameras for game coverage, six cameras for studio...
03/06/2026
The 2026 FIFA World Cup is providing a great opportunity for not only Fox Sports...
03/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p compatible PTZ Auto Framing camera that uses Sony's proprietary AI to automatically recognize and tra...
03/06/2026
Game Creek Video's Flagship A, B, C, and D unit will wind up its first year ...
03/06/2026
According to Caretta Research, the sports-rights market may be hitting the brake...
03/06/2026
Retrieval still courtesy of Tribeca.
By Jessica Herndon
This year, the Tribeca...
03/06/2026
Step sequencer-style panning tool revealed
Alongside their flagship self-titled sound-design platform, Sound Particles offer an array of creative effects an...
03/06/2026
Now features full H90 algorithm library
Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...
03/06/2026
Significant discount available until 1 October 2026
Aim Audio have just announced a promotion that sees a significant discount applied to their Essence micr...
03/06/2026
Clarification: SBS's position on definitions of antisemitism
3 June, 2026
Media releases
Statement by Mandi Wicks, SBS Director of News and Current Aff...
03/06/2026
Rohde & Schwarz to supply CERTIUM advanced communications system to Memmingen Ai...
03/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Tao Chen, VP of advanced R&D, media IP at Adeia, outlines the areas in which AI will impact content creation and distribution
