Tao Chen, VP of advanced R&D, media IP at Adeia, outlines the areas in which AI will impact content creation and distribution
By Contributor
Published: August 12, 2024 Updated: August 13, 2024
Tao Chen, VP of advanced R&D, media IP at Adeia, outlines the areas in which AI will impact content creation and distribution
target=_blank title=Share on LinkedIn class=share-linkedin> Tao Chen, VP of advanced R&D, media IP at Adeia, outlines the areas in which AI will impact content creation and distribution
https://www.tvbeurope.com/features/opinion-modelling-contents-future-the-role-of-ai-in-the-media-ecosystem title=Share via Email class=share-email>
Artificial intelligence has been an area of concern and debate in the media ecosystem, as some fear that AI will replace humans in the creative process.
Tao Chen, vp of advanced R&D, media at Adeia Despite excitement around early versions of generative AI, the most recent tools focus less on generating content and more on improving workflows and augmenting processes. Examples include editing audio and video, compression, encoding and other post-production services, such as mastering and real-time transcription.
The next iterations of AI will make a significant impact across the media creation and delivery ecosystem. We expect the biggest effects to be felt across content creation, distribution and consumption mechanisms, including recommendation engines and e-commerce platforms. AI will help augment the creative process, augment tedious tasks and predict and analyse data throughout the ecosystem.
Content creation In the context of media production, AI-driven creation tools help lower the barrier of entry into creative processes. But they're not a replacement for content creators; it's best to think of this technology as a multiplier. The most powerful uses for AI are to enhance and improve workflows that allow human creators to enhance their capabilities. Some companies are using AI powered by machine learning for image recognition and video analysis- for example, to automatically tag who is speaking on camera at what time, offloading an otherwise tedious manual task.
Recommendation engines Content recommendation is another key area, encompassing applications from top-tier over-the-top (OTT) streaming providers recommending studio-produced content to social media networks recommending user-generated content. In both cases, AI recommends content based on user preferences and interests, largely determined by online behaviour.
As the universe of available content expands, it becomes challenging for viewers to find what they want to watch. AI provides a powerful content discovery tool, but this is not a new application. Many major content providers have been using ML tools for years. As AI continues to evolve, it may begin to work across different platforms and services based on comprehensive user behaviours and preferences.
There is a growing need to ensure these systems are unbiased and ethical. That involves developing AI that audits itself for fairness. To further increase trust, AI systems should give users more control over how their data is collected and used. This can include options to monitor and adjust what data is considered in their recommendations.
Distribution mechanisms and compression Another way AI can leverage recommendation systems is to better manage their content delivery network (CDN) by predicting user demand and then placing content as close as possible to the users who consume it. Placing content closer to customers at strategic server locations optimises streaming performance.
The exploding volume and variety of content-particularly in immersive video-creates a need for advanced compression. Visual data compression helps lower the bandwidth for transmission and storage. AI will help power these advanced compression methods. Since different compression formats exist, it is also important to ensure compatibility and interoperability. Everything from the creation tools to the distribution networks to the end-user devices must support the various decoding and playback capabilities. AI can help manage the complexity associated with this orchestration of elements.
Targeted advertising & e-commerce Advertising can be highly targeted by using AI algorithms to build behavioural profiles on viewers. These profiles help advertisers deliver ads that are relevant to their interests. This is broadly referred to as programmatic advertising today. This technology is evolving. AI is being used to create and customise different versions of advertisements for individual consumers. Highly targeted ads, including clickable videos, are a very effective e-commerce solution.
As AI continues to evolve, new applications will continue to emerge.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
26/11/2025
Back to All News
Netflix Deepens Partnership with Taiwan's 62nd Golden Hors...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
SVG All-Stars: Blayke Scheer, Senior Director, Creative Content, YES NetworkThe Indiana alum has turned storytelling into an artform for more than two decadesBy...
25/11/2025
Op-Ed: With FCC's C-Band Auction on the Horizon, Broadcasters Need Proven, C...
25/11/2025
Analysis: Is Baller League really the future of sport? By Callum McCarthy, Editor-at-Large
Tuesday, November 25, 2025 - 10:10
Print This Story
With KSI on...
25/11/2025
Platinum Whitepaper: The Growth of Broadcast in the World of Major Large Scale E...
25/11/2025
SVG Summit 2025 Preview: SVG Women's Sports WorkshopBy Samantha Gabay
Tuesday, November 25, 2025 - 10:27 am
Print This Story | Subscribe
Story Highlig...
25/11/2025
SVG New Sponsor Spotlight: CacheFly's Matt Levine on the Evolving Role of th...
25/11/2025
Peacock's EA SPORTS Madden NFL Cast Levels Up on Thanksgiving With SkyCam as...
25/11/2025
Mathias Broe attends the 2025 Sundance Film Festival premiere of Sauna at Library Center Theatre. (Photo by Michael Hurcomb/Shutterstock for Sundance Film Fes...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
Nielsen will now measure both Lionsgate's FAST channel MovieSphere and Movie...
25/11/2025
FREMONT, Calif. Blackmagic Design said the Associated Press has completed the transition of its global video-editing platform to DaVinci Resolve Studio....
25/11/2025
Berklees Inaugural Nat King Cole and Natalie Cole Scholarship Awarded to Paris P...
25/11/2025
NEW YORK NFL and college football coverage, the MLB postseason and the new fall broadcast-TV season contributed to major gains for traditional media companies a...
25/11/2025
SAUGERTIES, N.Y. Tower Products, a manufacturer and distributor of pro video and audio equipment here, said President and CEO Jim Veltrie will retire from the c...
25/11/2025
Following last week's disclosure that it had acquired a 8.2% stake in E.W. Scripps, Sinclair has filed papers with the Securities and Exchange Commission pr...
25/11/2025
25 Nov 2025
VEON's QazCode and MeetKai Sign Agreement to Power National LLM...
25/11/2025
UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...
25/11/2025
A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...
25/11/2025
Article courtesy of Cinematography World
Read the article
FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...
25/11/2025
Article courtesy of Prensario
Read the article
La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...
Tao Chen, VP of advanced R&D, media IP at Adeia, outlines the areas in which AI will impact content creation and distribution
