
Tao Chen, VP of advanced R&D, media IP at Adeia, outlines the areas in which AI will impact content creation and distribution
By Contributor
Published: August 12, 2024 Updated: August 13, 2024
Tao Chen, VP of advanced R&D, media IP at Adeia, outlines the areas in which AI will impact content creation and distribution
target=_blank title=Share on LinkedIn class=share-linkedin> Tao Chen, VP of advanced R&D, media IP at Adeia, outlines the areas in which AI will impact content creation and distribution
https://www.tvbeurope.com/features/opinion-modelling-contents-future-the-role-of-ai-in-the-media-ecosystem title=Share via Email class=share-email>
Artificial intelligence has been an area of concern and debate in the media ecosystem, as some fear that AI will replace humans in the creative process.
Tao Chen, vp of advanced R&D, media at Adeia Despite excitement around early versions of generative AI, the most recent tools focus less on generating content and more on improving workflows and augmenting processes. Examples include editing audio and video, compression, encoding and other post-production services, such as mastering and real-time transcription.
The next iterations of AI will make a significant impact across the media creation and delivery ecosystem. We expect the biggest effects to be felt across content creation, distribution and consumption mechanisms, including recommendation engines and e-commerce platforms. AI will help augment the creative process, augment tedious tasks and predict and analyse data throughout the ecosystem.
Content creation In the context of media production, AI-driven creation tools help lower the barrier of entry into creative processes. But they're not a replacement for content creators; it's best to think of this technology as a multiplier. The most powerful uses for AI are to enhance and improve workflows that allow human creators to enhance their capabilities. Some companies are using AI powered by machine learning for image recognition and video analysis- for example, to automatically tag who is speaking on camera at what time, offloading an otherwise tedious manual task.
Recommendation engines Content recommendation is another key area, encompassing applications from top-tier over-the-top (OTT) streaming providers recommending studio-produced content to social media networks recommending user-generated content. In both cases, AI recommends content based on user preferences and interests, largely determined by online behaviour.
As the universe of available content expands, it becomes challenging for viewers to find what they want to watch. AI provides a powerful content discovery tool, but this is not a new application. Many major content providers have been using ML tools for years. As AI continues to evolve, it may begin to work across different platforms and services based on comprehensive user behaviours and preferences.
There is a growing need to ensure these systems are unbiased and ethical. That involves developing AI that audits itself for fairness. To further increase trust, AI systems should give users more control over how their data is collected and used. This can include options to monitor and adjust what data is considered in their recommendations.
Distribution mechanisms and compression Another way AI can leverage recommendation systems is to better manage their content delivery network (CDN) by predicting user demand and then placing content as close as possible to the users who consume it. Placing content closer to customers at strategic server locations optimises streaming performance.
The exploding volume and variety of content-particularly in immersive video-creates a need for advanced compression. Visual data compression helps lower the bandwidth for transmission and storage. AI will help power these advanced compression methods. Since different compression formats exist, it is also important to ensure compatibility and interoperability. Everything from the creation tools to the distribution networks to the end-user devices must support the various decoding and playback capabilities. AI can help manage the complexity associated with this orchestration of elements.
Targeted advertising & e-commerce Advertising can be highly targeted by using AI algorithms to build behavioural profiles on viewers. These profiles help advertisers deliver ads that are relevant to their interests. This is broadly referred to as programmatic advertising today. This technology is evolving. AI is being used to create and customise different versions of advertisements for individual consumers. Highly targeted ads, including clickable videos, are a very effective e-commerce solution.
As AI continues to evolve, new applications will continue to emerge.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/06/2025
There's nothing quite like the magic of finding music that feels made just f...
30/06/2025
When it comes to new music, Spotify's team of editors across North America is always on the hunt for songs that make them feel, think, and move. They're...
30/06/2025
SBS On Demand boosts global news offering with launch of France 24 FAST Channel
30 June, 2025
Media releases
SBS is expanding its international news offeri...
30/06/2025
Star Studded Ensemble Cast Are Joined by Richard Rankin as Filming Begins on the Second Season
[June 12, 2025 - Boston, MA]: The Forsytes, Debbie Horsfield...
30/06/2025
The Artemis II Space Launch System core stage is integrated with the solid rocket boosters inside High Bay 3 of the Vehicle Assembly Building at NASAs Kennedy S...
30/06/2025
RALEIGH, N.C. Capitol Broadcasting Co. has named Heather Gray vice president and general manager of WRAL-TV and WRAZ-TV here....
30/06/2025
The Virginia Association of Broadcasters has recognized Bill Sewell, Director of Engineering at WTKR & WGNT in Norfolk, Va. as the recipient of the 2025 J.J. Fr...
30/06/2025
The Society of Broadcast Engineers said its annual member drive resulted in the recruitment of 49 individual members....
30/06/2025
BURLINGTON, Mass. Avid today released its fully integrated news platform, uniting MediaCentral and Wolftech News in a single newsroom solution, and will demonst...
30/06/2025
WASHINGTON The Federal Communication's Enforcement and Media Bureaus have entered into a Consent Decree with Sinclair Broadcast Group to resolve a variety o...
30/06/2025
Eurorack sequencer module reimagined
California-based modular synth innovators Qu-Bit have announced the launch of a new module that offers a fresh new take...
30/06/2025
Berklee at Umbria Jazz Clinics to Host 40th Anniversary Concert The celebration will be held on July 10 in Perugia, Italy.
By
Colette Greenstein
June 30, 202...
30/06/2025
PremiumBeat Tips and Tricks
Brie Clayton June 30, 2025
0 Comments
When editing to impress, you'll need quality music, and if your studio happens t...
30/06/2025
Improved dynamic behaviour, improved audio quality & more
Techivation have announced the release of an upgraded edition of their very first premium plug-in,...
30/06/2025
German premiere with live flight demonstration: German industry team showcases e...
30/06/2025
Back to All News
Bel n Cuesta and Karra Elejalde Star in El ni o, the New Film ...
30/06/2025
Back to All News
A New Dangerous Troll Awakens: Netflix Unleashes Teaser for Troll 2Play Video
Play Video
Entertainment
30 June 2025
GlobalNorwayDenmarkSwe...
30/06/2025
The Focusrite Summer Sale is now on Don't miss unbeatable deals on Scarlett, Vocaster, and more.
Whether you're an artist, a producer, or a podcaste...
30/06/2025
All 8 episodes of Season 1 of 1923 will be available on RT Player from Tuesday ...
30/06/2025
Facebook
Twitter
LinkedIn
52% report AI security spending is displacing tr...
30/06/2025
Facebook
Twitter
LinkedIn
Cannes, June 30th, 2025 - Thales Alenia Space, t...
29/06/2025
Handpan-inspired instrument announced
Roland have announced the launch of the Mood Pan, a unique electronic hand percussion instrument that has been designe...
29/06/2025
Back to All News
A Secret Society, Ritualistic Killings, and a Century-Old Curs...
28/06/2025
Johannesburg, 27 June 2025 - As the nation commemorates Youth Month
2025, the N...
28/06/2025
WASHINGTON In a press conference following the Federal Communications Commission's May Open Meeting, Chair Brendan Carr promised the agency would move rapid...
28/06/2025
STAMFORD, Conn. Charter Communications has awarded $1.1 million in Spectrum Digital Education grants to 55 nonprofit organizations that work to expand access to...
28/06/2025
LAKE FOREST, Calif. June 19, 2025
What's New:
Sonnet Technologies today announced the certification of its Echo 20 Thunderbolt 4 SuperDock as an Engin...
28/06/2025
MASV (massive.io), the fastest and most reliable large file transfer platform for media professionals, has been named an IDC Innovator in the IDC Innovators: Me...
28/06/2025
Grass Valley today announced that TV SKYLINE GmbH, one of Europe's top mobile production providers, has expanded its camera inventory with 30 LDX 135 UHD/HD...
28/06/2025
AgileTV, a European leader in TV and video technology solutions, signed an agreement with Austrian telco LIWEST to develop and implement its TV service in Austr...
28/06/2025
Music theory plug-in updated
Three months on from the release of the latest version of their renowned music theory plug in, Scaler Music have launched an up...
28/06/2025
The 48th Annual Indian National Finals Rodeo Shot with Blackmagic PYXIS 6K
Brie Clayton June 27, 2025
0 Comments
Filmmaker Cameron Mackey relied on Bl...
28/06/2025
Social, Streaming Don't Compete, They Compliment
Andy Marken June 27, 2025
0 Comments
I think we've all arrived at a very special place. Spir...
28/06/2025
Blackmagic Design Captures Filipino Rock Band Drama Singtala
Brie Clayton June 27, 2025
0 Comments
Blackmagic URSA Mini Pro 12K and DaVinci Resolve St...
28/06/2025
Enhance Videos Faster with Aiarty Video Enhancer - Offline, Sharp, and Natural
Brie Clayton June 27, 2025
0 Comments
If you've used AI video tools...
27/06/2025
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
27/06/2025
K-Pop remains one of the biggest genres globally, and many fans just can't get enough of it. That's why Spotify has launched a new series of K-Pop perf...
27/06/2025
In our latest blog post, Rafael Rivera highlights the rising threat of online scams, and the important role cybersecurity plays in protecting families across ge...
27/06/2025
WASHINGTON The Federal Communications Commission has set deadlines for comments to a notice of proposed rulemaking (NPRM) to codify certain foreign ownership re...
27/06/2025
WASHINGTON In a press conference following the Federal Communications Commission's May Open Meeting, Chair Brendan Carr promised the agency would move rapid...
27/06/2025
From grounded realism to bending, impossible geometries
Klevgrand have announced the release of a new algorithmic reverb plug-in which they say deconstruct...
27/06/2025
Learn to use REW for room analysis
Acoustic treatment is one of the most important factors in any studio, and with the extensive range of products available...
27/06/2025
SAN JOSE, Calif. The HDMI Forum has released Version 2.2. of the HDMI Specification with 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provid...
27/06/2025
MONTREAL Grass Valley has announced that TV Skyline GmbH, one of Europe's top mobile production providers, has expanded its camera inventory with the acquis...
27/06/2025
NEW YORK & CHICAGO FuboTV Inc. and Weigel Broadcasting Co. have announced a multi-year agreement for distribution of seven networks including MeTV, H&I, Movies!...
27/06/2025
NEW YORK A national survey of U.S. consumers shows 66% of us watch TV all or most of the time and also multitask while doing it....
27/06/2025
MIAMI Sunbeam Television has reached a multiyear agreement with Findal Media & Technology Group to broadcast the new ABC Miami beginning Aug. 4....
27/06/2025
STATE COLLEGE, Pa. AccuWeather has announced a deal with Perplexity, a AI-powered search and answer engine, that will bring AccuWeathers weather data and severe...