-- --
Facebook
Twitter
Google
Pinterest
Cloud and virtualisation technologies have the potential to entirely reshape the local broadcast industry - changing how broadcasters create, distribute and monetise their video content.
In recent years, Cloud computing architectures have shown clear value in so many other industries and we're now approaching a time when the broadcast industry can start to benefit in similar ways. We are seeing better operational efficiencies, more collaborative workflows and accelerated levels of innovation, says Paul Divall, MD of Jasco Intelligent Technologies.
-- --
According to Divall, it's only a matter of time before the broadcast industry starts embracing the advantages of the Cloud.
In fact, a number of digital-era' broadcasters - the likes of Netflix for example - have firmly embraced Cloud platforms to scale limitlessly and reach users on any kind of device, anywhere in the world.
Locally, Divall sees a number of clear advantages for South African broadcasters adopting Cloud services:
Seamless integration between services
Our broadcasting landscape is traditionally very fragmented and lacking in overarching standardisation. Within different broadcasters, workflows and technologies are different and inefficiency often permeates the broadcast value chain. Cloud applications can help to simplify, abstract or unify these legacy systems - creating cleaner workflows and ultimately a more efficient broadcast operation.
Enhanced collaboration
Teams can be geographically-dispersed or co-located; they can be working on the same raw footage together; or tackling different aspects of the same activity. With Cloud applications it becomes easier for teams to collaborate. So, for example, from a single raw stream of cricket footage one person can be working on the 60-minute highlights package, another on the 30-minute version and another on the 5-minute version.
Reduced costs
Because the teams can now collaborate from anywhere in the world, not everyone needs to travel to a single location (such as travelling to Rio for the Olympics last year). This can dramatically reduce the total costs of creating broadcast content.
Increased use of data analytics
By being able to collect, store and analyse data with powerful Cloud-enabled Big Data tools, broadcasters can comb through vast volumes of data. These insights can be used to fuel greater levels of personalisation, new customer experiences and services and more tailored advertising opportunities.
Scale capacity up and down as required
For the likes of high-profile sporting events or surges in seasonal demand, broadcasters can leverage Cloud Computing to access capacity as and when it is required paying only for what they use and avoiding the problem of having unused capacity in their data centres.
Access to new applications A wide variety of new applications for editing, post-production, effects and other tools becomes instantly available as a broadcaster moves their workflows into the Cloud.
Accessing outsourced talent
By shifting to public Cloud environments, broadcasters can more easily pull in outsourced or crowdsourced creative talent - allowing them to infuse new creative approaches into their work and flexibility onboard resources as and when they are needed, minimising their salary and overhead bills. Divall notes that for many local broadcasters, the Cloud has remained a far-away dream, particularly when one considers that just one minute of pro-resolution 4K Ultra HD video comes in at a weighty 5.3 gigs, and that streaming this content through workflows requires an eye-watering 880 Mbps of dedicated bandwidth.
But while the public internet may not be viable, using dedicated private links and hybrid or private Cloud environments, some of these benefits start to become a reality.
As broadcasters overcome some of the bandwidth concerns and better understand the security considerations, we could well see a new Cloud-enabled broadcast era descend sometime in the not-too-distant future.
Facebook
Twitter
Google
Pinterest
-- --
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...
05/05/2026
SVG is proud to announce Warner Bros. Discovery's Techwood Studios in Atlant...
05/05/2026
With no operator required, AutoMic workflow automates talent identification on U...
05/05/2026
A crash in 2015 set the industry back, but this winter proved that drones are he...
05/05/2026
Another year, and more proof that Asia continues to shape some of the world's most exciting new sounds. This year's RADAR artists draw from deep local r...
05/05/2026
The Austin City Limits Music Fest 2026 lineup just dropped, and this year, Spoti...
05/05/2026
New drum machine book campaign incoming
Bjooks have announced that during Superbooth 2026, they will be launching a Kickstarter campaign to fund the product...
05/05/2026
Flagship all-in-one production bundle updated
The latest version of Native Instruments' flagship virtual instrument and plug-in bundle has just been ann...
05/05/2026
Rohde & Schwarz to host RF Testing Innovations Forum 2026, helping design engine...
05/05/2026
L3Harris provides communications, electronic warfare, sensors and mission systems that enable Virginia-class submarine crews to operate with confidence in conte...
05/05/2026
The company grew by 7.6% in net revenue and 16.3% in EBITDA, achieving a 33% inc...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
-- -- 
