
Simon Forrest, principal technology analyst at Futuresource Consulting, discusses the impact of machine learning
Contributor 2 hours ago
Simon Forrest, principal technology analyst at Futuresource Consulting, discusses the impact of machine learning
target=_blank title=Share on LinkedIn class=share-linkedin> Simon Forrest, principal technology analyst at Futuresource Consulting, discusses the impact of machine learning
https://www.tvbeurope.com/features/how-can-ai-simplify-broadcast-production title=Share via Email class=share-email>
The world of broadcast and production can be a minefield of contradictory challenges. Reduce bit rates but maintain visual quality; apply precise subtitles but broadcast in real time; create highlight content but transmit it immediately after the main event. According to Simon Forrest, principal technology analyst at Futuresource Consulting, these and many more headaches can be alleviated by the rise of artificial intelligence (AI) and machine learning technologies.
AI broadcast solutions
Machine learning is beginning to impact on the broadcast solutions market, unlocking a range of opportunities for the industry, says Simon Forrest, principal technology analyst at Futuresource Consulting. One of the most notable, but perhaps lesser-known areas is the application of AI to video encoding technology. Machine learning techniques are employed during video encode to reduce file sizes and bit rates whilst maintaining visual quality.
A reduction in bit rates leads to significant cost savings in network bandwidth and delivery; indeed, the more efficiently a broadcaster or OTT service provider uses bandwidth, the more profitable it can be. Forrest explains further: Machine learning allows encoders to optimise video encode parameters on a scene-by-scene basis, whilst the learning itself is fed back into the system to enhance future encoding sessions. This can also speed up encoding times. The feedback loop ensures that the AI applies better encode parameters in subsequent sessions, which over time approach the optimum compression for a given scene.
Looking to closed captioning or subtitles, this is another area where machine learning techniques can be applied, according to Forrest. Using algorithms that have been guided through massive language datasets, speech can be translated into text in real time and automatically applied to broadcast assets. In addition, AI can also be engineered to loosely identify the context of the speech. Moving forward, future iterations may use intonation and inflexion to further improve accuracy rates.
When it comes to highlight content or showreels, companies like Aspera are already employing machine learning techniques to automatically search video for specific content, both audio and visual. Once indexed, portions of the video can be stitched together to produce highlights which are made available to programme editors. For example, goals during a football game may be discovered by identifying video sequences where the goalmouth is present in the scene and the crowd are cheering.
AI in the video delivery chain
AI is now possible at the edge, on consumer electronics devices such as media players, smart TVs and set-top boxes. Semiconductor firms are developing the next generation of video decode chips that are capable of AI at the edge, and this enables AI to be employed in the personalisation of video services. Forrest explains: Usually, a consumer would need to log in to a service and identify content of interest; so, credentials must be exchanged and a profile of the user must reside on a server somewhere in the Cloud in order to tailor the services for them individually, he says. Using AI at the edge, it's possible to recognise users locally either via voice, fingerprint, or via a camera.
Users are distinguished through a simple identifier stored on the device rather than via log-in credentials held in the Cloud. He explains: Basically, the system simply learns that family member number four likes films, whereas number two prefers documentaries, and the video service is tailored appropriately dependent upon which viewer is identified locally by the AI in the chip. No data needs leave the device itself, leading to improved security and increased privacy for the consumer.
The future of machine learning
It's clear that machine learning and AI technology is being actively pursued in the video industry; indeed, companies are already reaping the benefits, says Forrest. Broadcasters benefit from being able to quickly categorise and index video assets through the application of machine learning; OTT providers harness the advantages in AI-based encode technology to reduce the size of video assets and increase ROI on their streaming services; consumers benefit by being able to create their own video highlights based upon their own preferences processed by AI in the Cloud, and very soon at the edge in consumer electronics devices themselves.
Nevertheless, AI is still a nascent technology with many developments yet to come , says Forrest. Machine learning will be largely invisible to end consumers but they will benefit from the outputs of the technology, be this improved video quality or lower service costs, or perhaps an ability to watch UHD content on lower bandwidth networks because of the improvements in video encoding. A classic example comes from the smartphone industry, where AI delivers outstanding images from the camera using AI-based computational photography. Research from Futuresource finds that over 85 per cent of consumers don't know that AI is being used to enhance photos and videos captured by their smartphone; they just know they have a better camera.
Development will continue and AI will improve further with enhanced training sets and advances in computational performance, b
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
23/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/06/2026
Multifaceted Growth Executive Brings 20+ Years of Experience Leading Organizations Across Tech and M&E
Imagine Communications today announced the appointment ...
23/06/2026
Australians in Film and Screen Australia's talent development initiative UNT...
23/06/2026
Visual Productions Unveils RdmRelay2 Four-channel Relay Control at InfoComm 2026
Brie Clayton June 22, 2026
0 Comments
New Relay Solution Combines DMX, ...
23/06/2026
SMPTE Makes Its Standards Freely Accessible, Opening Standards Library to the Gl...
23/06/2026
The RT Toy Show Appeal has raised over 31 million since its inception in 2020 ...
23/06/2026
News Highlights:
NVIDIA technology runs 81% of the TOP500 and 90% of the systems new to the list.
26 systems on the TOP500 adopted the NVIDIA Grace CPU, up ei...
23/06/2026
Companies are asking how to build specialized AI that fits with the way their workflows actually run.
The first wave of enterprise AI was about access. Compan...
23/06/2026
Newly identified molecule strengthens the eye's response to damage in retinal disease Scripps Research discovery finds that restoring the naturally occurrin...
22/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
22/06/2026
Cosm has announced the appointment of David Ho as Chief Legal Officer, a newly created executive role reporting to President and CEO Jeb Terry. Ho will oversee ...
22/06/2026
Warner Bros. Discovery and Amazon Web Services (AWS) have announced the developm...
22/06/2026
Daktronics has completed an audio control system upgrade at Petco Park in San Di...
22/06/2026
Accelerate Media has named John Willi as President and announced the launch of the Accelerate Sports Network (ASN), a prep sports media and streaming platform c...
22/06/2026
All Women's Sports Network (AWSN) and 3XBA (3 3 Basketball Association) have announced live television coverage of the annual 3XBA tournament on Friday, Jun...
22/06/2026
OWL AI has announced the appointment of Jay Prasad as Chief Executive Officer and member of the Board of Directors. Prasad succeeds Josh Gwyther, who has served...
22/06/2026
CP Communications delivered RF video and audio support for TNT's Inside the NBA at the 2026 NBA Finals, providing main show coverage in San Antonio and ea...
22/06/2026
Polymarket has announced a partnership with GRID, an official esports data platf...
22/06/2026
As sports venues continue to evolve into more video-centric, fan-engagement-driv...
22/06/2026
As the regional sports production scene shifts toward streaming, this Texan helps lead the engineering behind Victory+'s growing live platform...
22/06/2026
By Kristin Feeley, Director, Documentary Film & Artist Programs
the memories of your elders [are] a scaffolding for you to build your identity on - and t...
22/06/2026
New hyper-resolution analyser EQ revealed
CEDAR Audio's all-new Icons plug-in series has just gained its newest member, Blade. Described by the compan...
22/06/2026
Turn any live input into a cinematic soundscape
Designed for use in the studio and on stage, Sampleson's latest creation is capable of taking any audio ...
22/06/2026
Adds guitar strings to Eurorack rigs
ADDAC System are renowned for their weird and wonderful synth designs, and their line-up includes plenty of gear that...
22/06/2026
FIFA World Cup 2026 fever grows, as more than one third of Australians tune in ...
22/06/2026
In our latest blog, Tim Pearson explores NAGRA Venturi, the new streaming security solution for the AI era from NAGRAVISION. Designed to aggregate and analyze ...
22/06/2026
Expanded integrations give advertisers access to distinct contextual signals acr...
22/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/06/2026
Xilica today announced the release of Dynamic Voice Lift, a new feature in Xilica Designer v4.12 that brings adaptive speech reinforcement to large meeting spac...
22/06/2026
Telecom operators have seen remarkable returns from using generative AI to automate network management, customer care and back-office operations. Most of that i...
22/06/2026
Monday 22 June 2026
Official trailer released for Katie Price: Nothing to Hide,...
22/06/2026
The next era of AI will not be defined by compute alone. Its growth will be dete...
22/06/2026
Mission, Vision and Veritas - new Los Alamos National Laboratory (LANL) supercom...
22/06/2026
At the ISC conference running in Hamburg this week, NVIDIA is introducing new so...
22/06/2026
For the past two years, the U.S. National Science Foundation's National Arti...
22/06/2026
JUPITER, Europe's first exascale supercomputer at Germany's Forschungszentrum J lich, runs on NVIDIA Grace Hopper Superchips and NVIDIA Quantum-X800 Inf...
21/06/2026
To call the 2026 FIFA World Cup a big undertaking would be a big understatement....
21/06/2026
New series now live on Udemy
Regular SOS contributor and Cubase workshop columnist John Walden has just released a new Cubase video course that is now avail...
21/06/2026
Hot tubs sit at about 38 to 40 degrees Celsius, warm enough that most people can only soak for about 15 minutes. NVIDIA's newest AI servers can run their co...
21/06/2026
Sunday 21 June 2026
Sky announces immersive documentary series The Wargame
The Wargame first looks
ZIP (2MB)
Sky today confirms the commission of The Wargam...
20/06/2026
New add-on creates doubles & vocal stacks
IK Multimedia's latest ReSing add-on kits the innovative software out with the ability to automatically genera...