
Simon Forrest, principal technology analyst at Futuresource Consulting, discusses the impact of machine learning
Contributor 2 hours ago
Simon Forrest, principal technology analyst at Futuresource Consulting, discusses the impact of machine learning
target=_blank title=Share on LinkedIn class=share-linkedin> Simon Forrest, principal technology analyst at Futuresource Consulting, discusses the impact of machine learning
https://www.tvbeurope.com/features/how-can-ai-simplify-broadcast-production title=Share via Email class=share-email>
The world of broadcast and production can be a minefield of contradictory challenges. Reduce bit rates but maintain visual quality; apply precise subtitles but broadcast in real time; create highlight content but transmit it immediately after the main event. According to Simon Forrest, principal technology analyst at Futuresource Consulting, these and many more headaches can be alleviated by the rise of artificial intelligence (AI) and machine learning technologies.
AI broadcast solutions
Machine learning is beginning to impact on the broadcast solutions market, unlocking a range of opportunities for the industry, says Simon Forrest, principal technology analyst at Futuresource Consulting. One of the most notable, but perhaps lesser-known areas is the application of AI to video encoding technology. Machine learning techniques are employed during video encode to reduce file sizes and bit rates whilst maintaining visual quality.
A reduction in bit rates leads to significant cost savings in network bandwidth and delivery; indeed, the more efficiently a broadcaster or OTT service provider uses bandwidth, the more profitable it can be. Forrest explains further: Machine learning allows encoders to optimise video encode parameters on a scene-by-scene basis, whilst the learning itself is fed back into the system to enhance future encoding sessions. This can also speed up encoding times. The feedback loop ensures that the AI applies better encode parameters in subsequent sessions, which over time approach the optimum compression for a given scene.
Looking to closed captioning or subtitles, this is another area where machine learning techniques can be applied, according to Forrest. Using algorithms that have been guided through massive language datasets, speech can be translated into text in real time and automatically applied to broadcast assets. In addition, AI can also be engineered to loosely identify the context of the speech. Moving forward, future iterations may use intonation and inflexion to further improve accuracy rates.
When it comes to highlight content or showreels, companies like Aspera are already employing machine learning techniques to automatically search video for specific content, both audio and visual. Once indexed, portions of the video can be stitched together to produce highlights which are made available to programme editors. For example, goals during a football game may be discovered by identifying video sequences where the goalmouth is present in the scene and the crowd are cheering.
AI in the video delivery chain
AI is now possible at the edge, on consumer electronics devices such as media players, smart TVs and set-top boxes. Semiconductor firms are developing the next generation of video decode chips that are capable of AI at the edge, and this enables AI to be employed in the personalisation of video services. Forrest explains: Usually, a consumer would need to log in to a service and identify content of interest; so, credentials must be exchanged and a profile of the user must reside on a server somewhere in the Cloud in order to tailor the services for them individually, he says. Using AI at the edge, it's possible to recognise users locally either via voice, fingerprint, or via a camera.
Users are distinguished through a simple identifier stored on the device rather than via log-in credentials held in the Cloud. He explains: Basically, the system simply learns that family member number four likes films, whereas number two prefers documentaries, and the video service is tailored appropriately dependent upon which viewer is identified locally by the AI in the chip. No data needs leave the device itself, leading to improved security and increased privacy for the consumer.
The future of machine learning
It's clear that machine learning and AI technology is being actively pursued in the video industry; indeed, companies are already reaping the benefits, says Forrest. Broadcasters benefit from being able to quickly categorise and index video assets through the application of machine learning; OTT providers harness the advantages in AI-based encode technology to reduce the size of video assets and increase ROI on their streaming services; consumers benefit by being able to create their own video highlights based upon their own preferences processed by AI in the Cloud, and very soon at the edge in consumer electronics devices themselves.
Nevertheless, AI is still a nascent technology with many developments yet to come , says Forrest. Machine learning will be largely invisible to end consumers but they will benefit from the outputs of the technology, be this improved video quality or lower service costs, or perhaps an ability to watch UHD content on lower bandwidth networks because of the improvements in video encoding. A classic example comes from the smartphone industry, where AI delivers outstanding images from the camera using AI-based computational photography. Research from Futuresource finds that over 85 per cent of consumers don't know that AI is being used to enhance photos and videos captured by their smartphone; they just know they have a better camera.
Development will continue and AI will improve further with enhanced training sets and advances in computational performance, b
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
24/10/2025
NEW YORK Charters Spectrum Reach has announced that its clients have used Waymark's AI-driven ad creation platform to create more than 15,000 ads since Spec...
24/10/2025
BURLINGTON, Mass. Avid has today announced the release of Pro Tools 2025.10, a feature-rich update that the company said offers notable advances in immersive mu...
24/10/2025
NEW YORK In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on l...
24/10/2025
WASHINGTON The ATSC broadcast standards group has outlined a growing list of international activities that the group said is expanding its influence and solidif...
23/10/2025
Unlocking character: Sportcast on executing the Bundesliga and Bundesliga 2 new ...
23/10/2025
Clear coordination: Juggling the new Bundesliga rights cycle requirements and pu...
23/10/2025
Analysis: Is piracy just the cost of doing business? By Callum McCarthy, Editor-at-Large
Tuesday, October 21, 2025 - 09:58
Print This Story
It's high ...
23/10/2025
ESPN's Adam Whitlock on Driving Real-World Innovation Across the Video-Trans...
23/10/2025
SVG TranSPORT 2025 Unites 300+ Industry Leaders in New York for Deep Dive Into L...
23/10/2025
NBA Tip-Off: League Starts Season With Two New Broadcast Partners, In-House NBA ...
23/10/2025
NFL Deepens Business Partnership with EA Sports; More Madden Casts to Come?EA Sports will remain the exclusive producer and distributor of Madden NFL video game...
23/10/2025
NFL Moves Pro Bowl Games Indoors and to Super Bowl Week; Leans Into a Made-for-T...
23/10/2025
By Alan Dominguez
Recently I have been thinking about the intersection of two e...
23/10/2025
(L-R) Amber Fares and Noam Shuster Eliassi attend the 2025 Sundance Film Festival premiere of Coexistence, My Ass! at the Egyptian Theatre on January 26, 2025...
23/10/2025
The new solution is industry's first multi-channel receiver available for L3Harris's resilient tactical high-frequency data waveforms....
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile as its preferred communications provider and said all of its reporters will be equipped with SuperM...
23/10/2025
RASTATT, Germany Broadcast and media workflow technology vendor Lawo has tapped Mike Wright as VP of sales, North America....
23/10/2025
MONTREAL European cultural broadcaster ARTE has selected Grass Valley LDX 135 cameras and Creative Grading solution as part of its move from SDI/1080i to a nati...
23/10/2025
CINCINNATI The E.W. Scripps Company has named Daniel Parsons as its new chief information security officer, effective Oct. 20....
23/10/2025
ALAMEDA, Calif. Northern Michigan broadcaster WWTV recently completed a major IP-based upgrade that connects its new Traverse City studio with its control room ...
23/10/2025
A deadline is looming for a new carriage deal between Verizon's Fios TV and Nexstar, with both Verizon and the pay TV-backed American Television Alliance bl...
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile has as its preferred communications provider and announced that all Fox Weather reporters are being...
23/10/2025
PBS will use generative AI from Amazon Web Services to provide enhanced search results to viewers on the PBS App and PBS LearningMedia platforms, the network an...
23/10/2025
The 90-minute film is produced by Rogan Scotland, part of BAFTA-winning Rogan Pr...
23/10/2025
Back to All News
The Resurrected' Marks First Chinese-Language Series to L...
23/10/2025
RT is today publishing a statistical summary from the Register of External Activities for the second quarter of 2025.
The RT Register of External Activities ...
23/10/2025
Series three of the award winning, hit comedy entertainment series The 2 Johnnies Late Night Lock In is back on your screens, celebrating the very best of all t...
23/10/2025
Performances by Michael Flatley, Andy Irvine, Cuckoo's Nest, Foster and Allen and more
Friday 24 October, 8pm on RT One and RT Player
Fleadh Cheoil re...
23/10/2025
The nights grow longer and the shadows get bolder with Vampire The Masquerade: B...
22/10/2025
MONTR AL - October 2, 2025 - The Institute of Technical Education (ITE) last mon...
22/10/2025
Prime Video Inks Deal To Present NFL Black Friday Game Worldwide By SVG Staff
Wednesday, October 22, 2025 - 10:06 am
Print This Story | Subscribe
Story ...
22/10/2025
NBA Tip-Off: ESPN Goes 1080p HDR End-to-End, Flipping HDR Switch on REMI and REM...
22/10/2025
FloSports Empowers Division II, III Athletic Departments With Turnkey Production...
22/10/2025
Wall Street Video Summit Debuts, Bringing Together 200 Financial Enterprise Vide...
22/10/2025
Dueling Pianos: International Chopin Piano Competition Is as Competitive as a Ba...
22/10/2025
In 1995, a young Colombian artist released an album that would change Latin pop ...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...