
Simon Forrest, principal technology analyst at Futuresource Consulting, discusses the impact of machine learning
Contributor 2 hours ago
Simon Forrest, principal technology analyst at Futuresource Consulting, discusses the impact of machine learning
target=_blank title=Share on LinkedIn class=share-linkedin> Simon Forrest, principal technology analyst at Futuresource Consulting, discusses the impact of machine learning
https://www.tvbeurope.com/features/how-can-ai-simplify-broadcast-production title=Share via Email class=share-email>
The world of broadcast and production can be a minefield of contradictory challenges. Reduce bit rates but maintain visual quality; apply precise subtitles but broadcast in real time; create highlight content but transmit it immediately after the main event. According to Simon Forrest, principal technology analyst at Futuresource Consulting, these and many more headaches can be alleviated by the rise of artificial intelligence (AI) and machine learning technologies.
AI broadcast solutions
Machine learning is beginning to impact on the broadcast solutions market, unlocking a range of opportunities for the industry, says Simon Forrest, principal technology analyst at Futuresource Consulting. One of the most notable, but perhaps lesser-known areas is the application of AI to video encoding technology. Machine learning techniques are employed during video encode to reduce file sizes and bit rates whilst maintaining visual quality.
A reduction in bit rates leads to significant cost savings in network bandwidth and delivery; indeed, the more efficiently a broadcaster or OTT service provider uses bandwidth, the more profitable it can be. Forrest explains further: Machine learning allows encoders to optimise video encode parameters on a scene-by-scene basis, whilst the learning itself is fed back into the system to enhance future encoding sessions. This can also speed up encoding times. The feedback loop ensures that the AI applies better encode parameters in subsequent sessions, which over time approach the optimum compression for a given scene.
Looking to closed captioning or subtitles, this is another area where machine learning techniques can be applied, according to Forrest. Using algorithms that have been guided through massive language datasets, speech can be translated into text in real time and automatically applied to broadcast assets. In addition, AI can also be engineered to loosely identify the context of the speech. Moving forward, future iterations may use intonation and inflexion to further improve accuracy rates.
When it comes to highlight content or showreels, companies like Aspera are already employing machine learning techniques to automatically search video for specific content, both audio and visual. Once indexed, portions of the video can be stitched together to produce highlights which are made available to programme editors. For example, goals during a football game may be discovered by identifying video sequences where the goalmouth is present in the scene and the crowd are cheering.
AI in the video delivery chain
AI is now possible at the edge, on consumer electronics devices such as media players, smart TVs and set-top boxes. Semiconductor firms are developing the next generation of video decode chips that are capable of AI at the edge, and this enables AI to be employed in the personalisation of video services. Forrest explains: Usually, a consumer would need to log in to a service and identify content of interest; so, credentials must be exchanged and a profile of the user must reside on a server somewhere in the Cloud in order to tailor the services for them individually, he says. Using AI at the edge, it's possible to recognise users locally either via voice, fingerprint, or via a camera.
Users are distinguished through a simple identifier stored on the device rather than via log-in credentials held in the Cloud. He explains: Basically, the system simply learns that family member number four likes films, whereas number two prefers documentaries, and the video service is tailored appropriately dependent upon which viewer is identified locally by the AI in the chip. No data needs leave the device itself, leading to improved security and increased privacy for the consumer.
The future of machine learning
It's clear that machine learning and AI technology is being actively pursued in the video industry; indeed, companies are already reaping the benefits, says Forrest. Broadcasters benefit from being able to quickly categorise and index video assets through the application of machine learning; OTT providers harness the advantages in AI-based encode technology to reduce the size of video assets and increase ROI on their streaming services; consumers benefit by being able to create their own video highlights based upon their own preferences processed by AI in the Cloud, and very soon at the edge in consumer electronics devices themselves.
Nevertheless, AI is still a nascent technology with many developments yet to come , says Forrest. Machine learning will be largely invisible to end consumers but they will benefit from the outputs of the technology, be this improved video quality or lower service costs, or perhaps an ability to watch UHD content on lower bandwidth networks because of the improvements in video encoding. A classic example comes from the smartphone industry, where AI delivers outstanding images from the camera using AI-based computational photography. Research from Futuresource finds that over 85 per cent of consumers don't know that AI is being used to enhance photos and videos captured by their smartphone; they just know they have a better camera.
Development will continue and AI will improve further with enhanced training sets and advances in computational performance, b
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
11/08/2026
LiveUs LU900Q intelligent production unit played a central role in the host broadcast operation for the Games in Glasgow (July 23 to August 2, 2026). The host b...
11/08/2026
Jigsaw24 has appointed James Morse as Client Director, Media Sales, as it deepens its focus on sports, live events and integrated production. His appointment co...
11/08/2026
Net Insight today announced that DMC Production Norway has selected its Open Live Media solution to centralize the production of Blinkfestivalen 2026. Combining...
11/08/2026
Modular HEVC and JPEG XS workflows enabled resilient, ultra-low-latency delivery for leading linear and digital media platforms across all 104 matches
Appear A...
11/08/2026
Homecoming Artist Spotlight: Fabiola M ndez The first cuatrista to graduate from Berklee talks about the community that shaped her career ahead of her Homecom...
11/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/08/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced Dalet Solution Suites, a new portfolio of cloud-native solutions ...
11/08/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase how media companies can prep...
11/08/2026
Transforming your audience into advocates with Kelsey Gamble 10 August 2026
Building community, harnessing fandom for marketing and activating the four stages ...
11/08/2026
A Day in May airs Wednesday 12 August at 9.35pm RT One and RT Player
A Day in May revisits the people and stories behind Ireland's historic marriage equa...
11/08/2026
As AI shifts from chatbots to autonomous agents, open models are serving market ...
11/08/2026
The open source ecosystem is making it easier for AI enthusiasts and developers to build, customize and run increasingly capable agents locally.
Throughout Au...
10/08/2026
Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...
10/08/2026
Saturation plug-in free until 20 August 2026
fedDSP have announced the launch of Raiju, a new guitar pedal-style saturation plug-in that's capable of de...
10/08/2026
New mix-comparison & feedback tool
Independent Swedish record label I/O Music have recently released a handy new tool that provides artists, engineers, prod...
10/08/2026
Additive soft synth gains free counterpart
Sound Radix have just released a free monophonic additive software synth that's based on the same engine as t...
10/08/2026
Chroma integrates MXO oscilloscopes into ATS 8000 platform, rounding out its hig...
10/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/08/2026
Students in the Technology and Applied Composition (TAC) program at the San Francisco Conservatory of Music (SFCM) gain rare, real world experience in professio...
10/08/2026
FOR-A is using its presence at IBC2026 (stand 2.B53, Amsterdam RAI, 11 14 September) to show how its products deliver the answers to the real challenges faced...
10/08/2026
Frontier EU, official Peplink distributor for Europe, will exhibit at IBC 2026 in Amsterdam from 11 to 14 September, presenting live demonstrations of how Pepli...
10/08/2026
Remote Editing Without Cloud Storage Premiere Pro
Michael Cioni August 10, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup...
10/08/2026
Stunning Pixelated ASCII Effect for Apple Motion
Simon Ubsdell August 10, 2026
0 Comments
Apple Motion is perfect for building this popular ASCII unic...
10/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/08/2026
Monday 10 August 2026
Welcome to the Show : Sky Creative unites football fans w...
10/08/2026
Red Seat Ventures' Speakeasy Brings Video to Apple Podcasts, Beginning with ...
10/08/2026
A major unconventional operator increased monthly pumping hours by more than 30% by automating critical frac completion processes and eliminating common sources...
10/08/2026
Today, Apple and Major League Baseball (MLB) unveiled the September schedule for...
09/08/2026
Combines physical modelling with subtractive synthesis
reFX, the company behind the popular Nexus and Vanguard2 soft synths have announced the launch of the...
09/08/2026
Human nuance is not a switch
Dreamtonics have built up a solid reputation off the back of their Synthesizer V Studio software, a powerful vocal-synthesis t...
09/08/2026
COW Jobs: Documentary Editor - Remote
Brie Clayton August 9, 2026
0 Comments
Documentary Editor
July 31, 2026COW Jobs: Lead Generation Representativ...
08/08/2026
Enhanced ToneNET integration & 220 new Premium V2 Tone Models
IK Multimedia have just launched a public beta of Tonex 2.0, a release which is said to repres...
08/08/2026
Honouring the drum machine that redefined modern music
Roland have announced their plans for this year's 808 Day, a day that was founded to celebrate th...
08/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
08/08/2026
Star Wars Hyperspeed Tutorial: The No-Echo Method in After Effects
Graham Quince August 8, 2026
0 Comments
The Echo Effect to create long streaks is n...
08/08/2026
Chyron Releases AXIS 4.0 With Expanded News Workflows and Richer Map Storytellin...
08/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/08/2026
Foundry Unlocks Professional-Grade AI for VFX with Griptape Enterprise; Appoints...
08/08/2026
Award Winning New Horror Film Shot Using Blackmagic Camera App
Brie Clayton August 7, 2026
0 Comments
Fire Alive, shot using the Blackmagic Camera i...
08/08/2026
The global buildout of AI infrastructure reached a new milestone today - Firebird, an emerging AI cloud, launched the CIS region's largest AI factory in Arm...
07/08/2026
Diversified has appointed industry veteran Pete Emminger as global chief technology officer. Emminger will lead the company's global go-to-market technology...