Mediaset Spain sponsors the creation of a unit of innovation about digital marketing, audiences and measurement of emotions La compa a confirma as su apuesta por la investigaci n y su compromiso por adaptarse a los nuevos entornos digitales, ofreciendo su apoyo a este acuerdo marco entre el mundo acad mico y Sociograph, consultora con la que colabora desde 2014 a trav s de estudios de neuromarketing aplicados a sus nuevos productos de contenidos.
En su objetivo por adaptarse a los nuevos avances tecnol gicos y entornos digitales y de reforzar su apuesta por la investigaci n sobre futuros escenarios en el sector audiovisual y publicitario, Mediaset Espa a ha apadrinado la creaci n de una unidad de innovaci n sobre marketing digital, audiencias y medici n de emociones a trav s del acuerdo marco de colaboraci n que han rubricado la consultora especializada en marketing science Sociograph y el mundo acad mico, representado por la Universidad Complutense de Madrid y la Universidad de Valladolid.
Con este acuerdo, se pone en marcha un espacio de cooperaci n destinado tanto a docentes y alumnos universitarios como a profesionales de los sectores audiovisual y publicitario, que ofrecer diferentes opciones de trabajo a trav s del desarrollo de proyectos de investigaci n sobre diversas reas como el marketing digital y la medici n de audiencias y emociones, y de la organizaci n de cursos de formaci n continua en planificaci n y dise o de metodolog as aplicables a la producci n.
Adem s, esta alianza, firmada bajo la supervisi n de Javier L pez Cuenllas, director de Marketing de Mediaset Espa a, por los m ximos responsables de la consultora -Elena Mart n y Enrique Hornos-, y los decanos de la Facultad de Ciencias de la Informaci n de la Universidad Complutense, Jorge Clemente Mediavilla, y de la Facultad de Comercio de la Universidad de Valladolid, Jos Antonio Salvador Ins a, propiciar tambi n la organizaci n de diferentes eventos y actividades con la participaci n de empresas del sector audiovisual.
Colaboraci n con Sociograph
Con su apoyo a este acuerdo, Mediaset Espa a estrecha a n m s sus lazos con Sociograph, con la que colabora desde 2014 a trav s de la realizaci n de estudios de neuromarketing aplicados a muchos de sus productos y contenidos para su oferta de canales de televisi n. Entre los m s de 25 estudios desarrollados hasta el momento, Mediaset Espa a ha sometido al an lisis de Sociograph todo tipo de g neros, desde ficciones semanales de prime time y diarias hasta espacios de entretenimiento como concursos y docurrealities.
Sociograph dispone de un sistema de an lisis exclusivo para elaborar estudios de mercados a trav s de datos cient ficos. Creada en el a o 2013 en el seno de la Universidad de Salamanca, cuenta con dos sedes, en Palencia y Ciudad de M xico, adem s de un laboratorio neurocient fico en la Facultad de Comercio de la Universidad de Valladolid. Su equipo de 19 profesionales, repartidos entre los departamentos de Direcci n, Marketing, Comercial, Comunicaci n, Internacional, An lisis, Recursos Humanos y Administraci n, ofrece un servicio de an lisis adaptado, exclusivo y respaldado por una tecnolog a nica, un amplio big data y una metodolog a desarrollada in house', no reproducible y exclusiva. Asimismo, Sociograph colabora con alumnos y docentes en trabajos Final de Grado, Final de M ster y tesis y con entidades dedicadas al tratamiento de enfermedades degenerativas.
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Mediaset Spain sponsors the creation of a unit of innovation about digital marketing, audiences and measurement of emotions La compa a confirma as su apuesta por la investigaci n y su compromiso por adaptarse a los nuevos entornos digitales, ofreciendo su apoyo a este acuerdo marco entre el mundo acad mico y Sociograph, consultora con la que colabora desde 2014 a trav s de estudios de neuromarketing aplicados a sus nuevos productos de contenidos. 
