27 September, 2019 - 08:02
The new campaign for Wunderman by Egg Films Lebogang Rasethaba for the 2019 Shell Helix Ultra Cup is a vibrant glimpse into patriotic South African soccer culture, right in time for Heritage Month.
The two spots making up the campaign bounce off of each other to play up to the rivalry between two giants of South African football - Mamelodi Sundowns and Kaizer Chiefs. The two teams will go head-to-head on the 12th of October 2019 at the FNB Stadium and, in the end, #therecanonlybeone.
The aim of this campaign, as outlined by Shell Brand Manager Devisha Ramdin, is to increase awareness of this second installation of the Shell Helix Ultra Cup, a prestigious fixture in the annual soccer calendar, and to get the fans out to support their teams.
The Wunderman creative team led by Theo Ferreira and Thembalethu Msibi challenged me to make two equally compelling ads that show the real culture behind each team, Rasethaba explained.
To accomplish this, I set out to create two ads that really stand out and catch your attention, but without resorting to the expected visuals. I didnt want to just show the vuvuzela-blowing super-fans we are used to seeing.
Ultimately, Rasethaba created two striking ads that - in isolation and as a series - succeed in answering the question What is a modern-day soccer fan?
The ads were shot over four days on location in Soweto and Mamelodi on the teams (and their fans) home-turf. Its this authenticity that leads to the fascinating exploration of the different ways that fans express their support. Instead of the stereotypical soccer fan imagery, we see choir-singers, bikers, skateboarders and dancers. These are real South African soccer fans.
Rasethaba gets to the heart of the unique culture of each team, the colourful, hearty, realness of Kabo Yellow, and the slick, street smart attitude of the Amakhosi. The fans featured in the ads, and atmosphere created in each video, are real, relevant and essentially an authentic representation of the different flavors of South African soccer culture.
View the ads:
https://www.youtube.com/watch?v=bLX1Cam-ZqE
https://www.youtube.com/watch?v=7eBeRl3PqJY
Credit List
SHELL
Shell Brand Manager Devisha Ramdin
H&K PR Celine DeCanha
Sail PR Lara Portelli
H&K PR Thobile Shongwe
Mediacom Yolanda Magwatyu
Wunderman
CCO Theo Ferreira
ECD Thembalethu Msibi
Art Director Monde Lobola
Art Director Tebogo Mahlomoje
Art Director Jerry Manganyi
Copy Writer Zesizwe Ngwenya
Producer Rene Hartley
Account Director Sine Mthembu
Egg Films & Crew
Director Lebogang Rasethaba
DOP Rory OGrady
Executive Producer Colin Howard
Producer Julia Schnurr
Prod Manager Pia Caverni
Prod Co-Ordinator Liezl Willemse
Prod. Assistant Zenele Nhleko
1st Assist Director Carey Lagoe
2rd Assist Director Rasta MacDonald
Art Director Wendy Frederiksson
Props Master Leila Walter
Wardrobe Stylist Koketso Mbuli
1st Unit Focus Puller Mark Cooksey
DIT Ludwig Bezuidenhout
VT Operator Londi Khambule
Drone Operator Byron Walters
Movi Operator Andre Roux
Gimbal Operator Decio Lourenco
2nd Unit Focus Puller Khyle Smith
Key Grip Thomas Wahl
Best Boy Musa Mthembu
Gaffer Andre Beumer
Best Boy Marcus Nepfumbada
Embedded video for Lebogang Rasethaba gives us a glimpse into modern soccer culture
Commercials
Africa South Africa
Africa Stories
23/09/2026
1. ABOUT THE PROGRAMME
The National Film and Video Foundation (NFVF) invites applications from experienced producers who own or manage a South African product...
23/09/2026
The National Film and Video Foundation (NFVF) is pleased to announce the opening...
17/09/2026
The Department of Sport, Arts and Culture (DSAC), in partnership with the Nation...
16/09/2026
The National Film and Video Foundation (NFVF) invites eligible South African pro...
09/09/2026
The National Film and Video Foundation (NFVF) invites eligible Tier 1 and 2 South African production companies to submit proposals to serve as the Facilitating ...
05/09/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
18/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
15/08/2026
14 August 2026 | Johannesburg - The National Film and Video Foundation (NFVF), a...
14/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Ar...
08/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
28/07/2026
27 July 2026, Johannesburg - The National Film and Video Foundation (NFVF), an a...
20/07/2026
The NFVF, an agency of the Department of Sport, Arts and Culture, has released t...
09/07/2026
08 July 2026, Johannesburg - The National Film and Video Foundation (NFVF), an a...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
09/06/2026
The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...
19/05/2026
Press Release
18 May 2026, Johannesburg South Africa has been selected as the...
24/04/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/04/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
26/03/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...
24/03/2026
The National Film and Video Foundation (NFVF) invites eligible Tier 1 and 2 South African production companies to submit proposals to serve as the Facilitating ...
15/03/2026
Johannesburg, 14 March 2026 - On 13 and 14 March 2026, the 19th Annual South Afr...
12/03/2026
Johannesburg, 11 March 2026 - The 19th Annual South African Film and Television ...
03/03/2026
Click here for isiXhosa version.
The National Film and Video Foundation (NFVF) invites aspiring and emerging filmmakers from Matatiele and surrounding areas to...
17/02/2026
Johannesburg, 17 February 2026 - The National Film and Video Foundation (NFVF), ...
09/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts, and Culture and custodian of the SAFTAs, is calling on all South Afri...
09/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/02/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the call for training provider submissions is open. This funding aims to award grants ...
06/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
04/02/2026
The National Film and Video Foundation (NFVF) invites final-year animation students to participate in an exclusive creative showcase at the Annecy International...
02/02/2026
The National Film and Video Foundation (NFVF), in partnership with the French Institute of South Africa (IFAS), is calling for applications from experienced Sou...
29/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distribut...
28/01/2026
The National Film and Video Foundation (NFVF), in partnership with the Oudtshoorn Municipality, invites aspiring and emerging filmmakers to apply for the Sediba...
20/01/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
07/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distributor, is commissioning new micro-budget fiction feature films and invites eligible...
31/10/2025
FOR IMMEDIATE RELEASE
30 October 2025
It is with great sadness that we mourn the passing of Segomotso Keorapetse, an award- winning South African television d...
29/10/2025
It's not the wonders of the world that make a place; it's the people. As...
07/10/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
02/10/2025
The National Film and Video Foundation (NFVF) is pleased to announce the opening...
30/09/2025
Johannesburg, South Africa, 29 September 2025: The National Film and Video Found...
26/09/2025
The National Film and Video Foundation, an agency of the Department of Sport, Ar...
26/09/2025
https://www.nfvf.co.za/wp-content/uploads/2025/09/fully-Inclusive-nfvf-invitatio...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
27/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
25/08/2025
Theme: One Story. One Industry. One Future. - Celebrating South Africa's Screen Legacy, Together
Johannesburg - The National Film and Video Foundation (N...
04/08/2025
S o Paulo Film and Audiovisual Company (Spcine) and the National Film and Video ...
27 September, 2019 - 08:02 
