Can the industry adopt more collaborative, viewer-centric approaches across linear, OTT and VOD services?
Author:
ContributorPublish date:
Jun 29, 2017Social count:
0
Can the industry adopt more collaborative, viewer-centric approaches across linear, OTT and VOD services?
0
SHARES
OTT, on-demand and TV Everywhere services are expanding the very definition of TV, creating a highly competitive and diverse media landscape which is helping to change consumer expectations forever.
Access to content anywhere, anytime and on any screen, is now a permanent fixture in our lives. We now have more content available at our fingertips than ever before. So why is it that we still feel unable to find anything to watch?
Ericsson ConsumerLab TV and Media research reveals that while average TV and video-viewing time has increased by 1.5 hours per week worldwide in the past four years, finding content to watch is still a huge frustration. In the US, the average viewer will spend 23 minutes every day trying to find something to watch on broadcast TV - equating to 1.3 years of their lifetime.
Consumers are facing the prospect of sifting through enormous libraries and catalogues of content. Is the golden age of TV just too much TV? As John Landgraf, chief executive of the US cable channel FX says, have we reached the paradox of choice ?
Clearly this content discovery challenge is far from new it is just becoming more acute.
Championing collaboration
Collaboration between organisations could be the key to solving this challenge. Last month, Sky and Virgin Media finalised a deal that will enable the two broadcasters to gain access to up to 30 million viewers in Britain and Ireland and deliver highly targeted ads by demographic and location. It is a timely decision.
A recent PwC report shows that while internet advertising in the UK is set to grow at a compound annual growth rate (CAGR) of 8.2 percent between 2016 and 2021 (reaching £14.1 billion by the end of that period), TV advertising is set to grow at a CAGR of 15.1 percent in the same time but will be worth just £455 million by 2021.
By accurately measuring the way consumers choose their content, advertisers have more opportunities to target specific audiences and prioritise their likes and dislikes. There's a mutual benefit for broadcasters too, in combatting the tyranny of channel hopping during breaks.
So, is this the kind of collaboration that we, as an industry, should all take heed of? Can we also replicate and adopt more collaborative, viewer-centric approaches across linear, OTT and VOD services? Can we develop truly cross platform recommendation and discovery solutions that reach beyond our walled gardens?
By leveraging smarter analytics and data, the media industry has the tools and the potential to address the content discovery challenge together, and through a better understanding of consumer preferences, there is an opportunity to secure loyalty and increase overall viewership. Collaborative deals such as Sky and Virgin Media are more than just exploratory they are deeply pragmatic.
The potential rewards for all are clear; greater numbers of viewers, larger revenue potential and ultimately, a more satisfying experience for viewers.
Smart data driven intelligence, enabled through an extensive mixture of metadata, analytics and advanced algorithms, is helping not only to change the way media players connect with consumers, but also the way they connect and adapt to consumers' experiences, preferences and viewing behaviour.
As an industry, we must embrace the possibility of collaboration and draw upon more open, innovative and faster technologies that will provide the capabilities and opportunities to compete and grow. We believe that collaboration is the key to unlocking and realising the true potential of the industry end-to-end; that's one of the reasons why we decided to establish our open ecosystem of content discovery partners.
By better understanding the consumer and breaking down our individual walled gardens, our industry can make dramatic strides in improving the overall user experience and developing a truly personalised experience.
By Georg Mueller-Loeffelholz, head of data services, Ericsson
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
05/05/2024
A special evening performance by multiplatinum singer Becky G will provide a memorable conclusion to TeievisaUnivision's Casa Cultura upfront event on May 1...
05/05/2024
Giant media buyer Publicis is telling network sales executives that it does not think Nielsen's new panel-plus-big-data currency is ready for this upfront....
05/05/2024
WASHINGTON Glenn Kirschner, legal analyst at NBC News, blasted the media for referring to the New York trial of former President Donald Trump as a hush-money ...
05/05/2024
Catchy Comedy's weekend marathon sees The Beverly Hillbillies on the weekend of May 4-5. The event kicks off Saturday, May 4 at 11 a.m. ET, and runs through...
05/05/2024
NBC Sports has the 150th Kentucky Derby Saturday, May 4. The coverage begins at 2:30 p.m. ET on NBC and Peacock and the feature race at Churchill Downs in Louis...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
Can the industry adopt more collaborative, viewer-centric approaches across linear, OTT and VOD services?
