Imagine Introduces AI Assisted Scheduling at 2026 NAB Sho...

At the 2026 NAB Show (April 19-22, Las Vegas Convention Center, Booth #N1328), Imagine Communications is introducing AI assisted scheduling capabilities within its Landmark Rights & Scheduling platform, demonstrating how practical, workflow focused AI innovation can help media organizations operate more efficiently without sacrificing security or control.

As broadcasters and content owners face increasing pressure to optimize resources, manage complex rights portfolios, and respond quickly to changing audience demands, Imagine's AI assisted functionality is designed to streamline repeatable scheduling tasks while keeping humans firmly in the decision making loop. The new technology applies machine learning to consistent, non prime workflows such as overnight and off peak scheduling reducing manual effort and freeing teams to focus on higher value strategic and editorial priorities.

This development is about helping our customers work smarter, not replacing the expertise they rely on every day, said Vicki Knox, director, commercial product management, at Imagine Communications. We're using AI as an assistant learning from how planners already work, respecting existing business rules, and eliminating time consuming busy work so teams can focus on decisions that drive performance.

Landmark Rights & Scheduling enables rights management and scheduling for premium-quality live, streaming, and on demand channels and content. It provides the tools to create single or multichannel schedules combining program content and advertisements into a single, frame accurate playlist. This allows media companies to get the most from their programming assets with the optimal schedule to reach target audiences and maximize profits.

Imagine's new AI assisted capabilities are fully embedded within the customer's Landmark Rights & Scheduling environment. Data remains secure and contained within each organization's environment, addressing industry concerns around data protection and intellectual property.

Media companies trust us to respect their data and their operations, and that trust is fundamental to our development strategy, said Dan Walsh, senior vice president, product management, at Imagine Communications. Imagine is focused on purpose-led innovation the kind that solves real problems, improves real workflows, and gives customers confidence that they're building on solid ground.

Currently available within the Landmark Rights & Scheduling platform, the new AI assisted capabilities have already been demonstrated to several global media organizations. Early engagement has centered on measurable efficiency gains, improved consistency in scheduling, and the ability to better allocate staff time toward prime time strategy, editorial judgment, and long term planning.

The introduction of AI assisted scheduling in Landmark reflects broader market expectations, with automation and AI now a standard requirement in many RFPs across the media industry. By focusing first on clearly defined workflows and evolving the capabilities in close collaboration with customers, Imagine is taking a deliberate approach to innovation that prioritizes real world impact.

This is just the beginning, added Walsh. We've designed a foundational capability and will continue to innovate and evolve based on our clients' needs and new technologies.

Visitors to the 2026 NAB Show can see the AI assisted scheduling capabilities in action at the Imagine booth (# N1328), where live demonstrations will show how smarter automation supports more efficient, strategic media planning.

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