Earlier this summer, the Pay-TV Innovation Forum hosted a seminar in New York, bringing together senior U.S. industry executives from leading pay-TV providers, broadcasters, OTT services, rights holders and technology suppliers for a roundtable discussion about the prospects for the industry during the 2020s. Hosted by NAGRA and chaired by MTM, participants included senior executives from A&E Networks, Altice USA, AMC Networks, AT&T, Charter, Dish Network, Disney, fuboTV, HBO, Showtime, Verizon, Viacom and other leading industry participants.
The discussions explored a wide range of themes and issues, from the future of the U.S. pay-TV market through to exploring the opportunities in next-generation aggregation.
When asked about the key trends that are having the most significant impact on the industry, Hannah Brown, Chief Strategy Officer at fubuTV noted, We we are seeing new entrants come to the market with digitally or OTT delivered services - which are allowing consumers for the first time to make an independent choice about whether they take pay-TV bundled together with their broadband or in an area where satellite was really the only feasible way for them to get pay television - and now there is a number services - of which FubuTV is one - who are coming to market and offering an Internet premium pay- TV service.
Emphasis on the customer continued with Sean Robertson, General Manager, Partnerships at DISH Network, who shared his views on the segmentation trend in the U.S. pay-TV market, and the upcoming consolidation between providers and content creators. According to Robertson, the biggest takeaway from the U.S. Seminar is, You have to listen to the consumer.
Robertson continued, From all the big companies that represented today and all the smart brains in the room, we heard a slew and a variety of different answers. His conclusion, There is no one right answer.
You have to have your eyes and ears open. You have to be willing to partner, and everybody's going to have to make some concessions. Be smart in how you're thinking about your business one year, five years and 10 year from now. The consumers are here, and they want content - that much we know. It's up to us to be innovative and to be reasonable about how we are going to look at our business and consider the needs of the consumer at the end of the day - that is most important part of this entire ecosystem.
The result of this forum was released in the Key Takeaways from the Pay-TV Innovation Forums U.S Seminar report. This report unveiled the challenges, opportunities and priorities that are driving the future of the U.S. pay-TV market.
Although perspectives varied widely, attendees expressed tentative optimism that the industry can successfully adapt to the evolving market landscape and changing consumer needs. For example, many U.S. executives are remaining cautiously optimistic. However, the industry needs to adapt through restructuring and re-thinking pay-TV packaging, while also incorporating OTT. In addition, content provider distribution strategies are becoming more diverse, as direct-to-consumer services continue to create new opportunities - and challenges.
Many participating executives also believe the industry is approaching peak investment in content. As result, consolidation, competition and commercial pressures will impact future spending. In line with this information, advanced analytics are widely perceived to have emerged as a critical enabling capability, but effective deployment remains challenging - platforms need upgrading, new approaches and business processes need to be introduced, and investment costs can be significant.
It is not surprising that there are significant changes and growing pressures for the U.S. market - and they vary depending on the role you play in the M&E workflow. The Forum uncovered five key findings that the pay-TV industry must consider as it looks to adapt. They are:
Executives are cautiously optimistic about the ability of pay-TV providers to adapt.
Executives remain uncertain about the impact of major new DTC OTT services on the pay-TV industry.
Pay-TV packages will be re-structured and content providers will need to adapt their distribution strategies accordingly.
The industry could be approaching peak investment in programming, as content providers re-think their distribution strategies.
The proliferation of connected platforms and devices creates distribution opportunities for new entrants but could usher in a new wave of aggregators.
While perspectives among U.S. seminar participants might have varied from person to person, Brown summarized the general consensus from the event in stating, Pay TV is here to stay. Customers are going to continue to look to their content providers to aggregate the very best content they can into efficient bundles that they value. And, that we all have the responsibility to deliver that content in most robust way that we can onto the platforms where our customer are.
A more in-depth look at the details, takeaways and market statistics behind these findings can be accessed by downloading the U.S. edition of the 2019 Pay-TV Innovation Forum findings.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
Earlier this summer, the Pay-TV Innovation Forum hosted a seminar in New York, bringing together senior U.S. industry executives from leading pay-TV providers, broadcasters, OTT services, rights holders and technology suppliers for a roundtable discussion about the prospects for the industry during the 2020s. Hosted by NAGRA and chaired by MTM, participants included senior executives from A&E Networks, Altice USA, AMC Networks, AT&T, Charter, Dish Network, Disney, fuboTV, HBO, Showtime, Verizon, Viacom and other leading industry participants. 
