MOUNTAIN VIEW, Calif. - September 17, 2014 - LinkedIn, (NYSE: LNKD) the worlds largest online professional network on the Internet, announced today the return of its Bring In Your Parents Dayinitiative on Thursday, November 6, 2014. With one in three parents not understanding their childs job, the event encourages businesses worldwide to open their doors to their employees parents and give them an inside view of their childs professional life. A global study released today by LinkedIn reinforces the continued role parents play in their childs career well beyond the school playground; nearly 60 percent of professionals believe their parents have valuable professional advice to offer theyre just not sharing enough of it.
Many parents (35 percent) agree they have the skills to help including problem solving (44 percent), perseverance (42 percent), integrity (39 percent), organizational skills and time management (37 percent) yet admit to holding back. Nearly a quarter blame not knowing enough about their childs career and worry their child doesnt want or wont listen to their guidance.
Parents can often be a valuable part of their childs professional network, however, our research reveals professionals arent taking full advantage of their parents experience and wisdom, says Nicole Williams, LinkedIn career expert. Parents are often overlooked when it comes to seeking career advice so Bring in Your Parents is all about highlighting the benefits of turning to them. Bring In Your Parents Day is an opportunity for parents to better understand their childs professional life and in turn share what theyve learned from their own careers. Its also an opportunity for us to say thank you for the support our parents have given us something we can easily forget to do.
The research also showed that more than one in ten professionals (12 percent) admitted to never thanking their parents for their guidance with over half (58 percent) acknowledging they should thank their parents more often.
LinkedIn Bring In Your Parents Day will be held in 16 countries including the United Kingdom, United States, France, The Netherlands, Sweden, Italy, Spain, Brazil, Australia, India, Canada, Singapore, China, Japan, Ireland and Hong Kong, and encourages businesses worldwide to take part in the day. Companies including Logitech, Virgin, British Airways and Rubicon Project are already signed up to take part. Whether youre a parent, an employee, or a business, you can find out how to join LinkedIn by visiting www.biyp.linkedin.com. Join conversations on Twitter with #LinkedIn #BIYP.
About LinkedIn
Founded in 2003, LinkedIn connects the worlds professionals to make them more productive and successful. With more than 313 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the worlds largest professional network on the Internet. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.
About the Research
Opinium Research carried out an online survey of 15,026 adults between July 7 and July 22, 2014. Of these 7,684 were parents of workers and 11,026 were workers (full or part time). Countries surveyed were Australia, Brazil, Canada, France, Hong Kong, India, Italy, Netherlands, Singapore, Spain, Sweden, UK and USA.
For more information please contact:
International:
Brands2Life
Katie Buckett/Cathy Donald
+44 207 592 1200
linkedin@brands2life.com
US:
LaForce + Stevens
Shauna Solum
+1 646-374-0847
ssolum@lsagency.com
LinkedIn:
press@linkedin.com
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MOUNTAIN VIEW, Calif. - September 17, 2014 - LinkedIn, (NYSE: LNKD) the worlds largest online professional network on the Internet, announced today the return of its Bring In Your Parents Dayinitiative on Thursday, November 6, 2014. With one in three parents not understanding their childs job, the event encourages businesses worldwide to open their doors to their employees parents and give them an inside view of their childs professional life. A global study released today by LinkedIn reinforces the continued role parents play in their childs career well beyond the school playground; nearly 60 percent of professionals believe their parents have valuable professional advice to offer theyre just not sharing enough of it.
