Canon Announces that the Powerful Professional Full-Frame EOS R3 Mirrorless Camera is on its Way

Canon Announces that the Powerful Professional Full-Frame EOS R3 Mirrorless Camera is on its Way

data-src=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c562aaf4-bpthumb.jpg data-srcset=https://creativecow.net/wp-content/uploads/avatars/263018/5fa08c561c0e7-bpfull.jpg 2x class=lazyload avatar avatar-80 photo height=80 width=80 />

Brie Clayton April 14, 2021

0 Comments

The company is also welcoming three new RF lenses: the Canon RF100mm F2.8 L Macro IS USM, RF400mm F2.8 L IS USM and RF600mm F4L IS USM.

Canon U.S.A. Inc., a leader in digital imaging solutions, today announced that its parent company, Canon Inc., is developing a new, high-performance professional camera - the Canon EOS R3*. When it arrives, the EOS R3 will be an outstanding complement to the three new RF lenses the company also introduced today - The Canon RF 100mm F2.8 L Macro IS USM, RF400mm F2.8 L IS USM and RF600mm F4 L IS USM.

The development of the Canon EOS R3 and the launch of the new RF lenses are the latest testament to the company's commitment to professional still and video image and content creators, said Tatsuro Tony Kano, executive vice president and general manager of Canon U.S.A.'s Imaging Technologies & Communications Group. When the camera becomes available, it will pair well with each of the new RF lenses announced today. Canon is excited to share this news today, and we look forward to seeing the images captured with the new RF lenses and upcoming EOS R3.

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/14173210/Depositphotos_17371321_Canon600_2Cows_black_white_grass1200-1024x741.jpg alt= class=lazyload wp-image-2408037 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/04/14173210/Depositphotos_17371321_Canon600_2Cows_black_white_grass1200-1024x741.jpg 1024w, https://gcs.creativecow.net/wp-content/uploads/2021/04/14173210/Depositphotos_17371321_Canon600_2Cows_black_white_grass1200-300x217.jpg 300w, https://gcs.creativecow.net/wp-content/uploads/2021/04/14173210/Depositphotos_17371321_Canon600_2Cows_black_white_grass1200-768x556.jpg 768w, https://gcs.creativecow.net/wp-content/uploads/2021/04/14173210/Depositphotos_17371321_Canon600_2Cows_black_white_grass1200-624x451.jpg 624w, https://gcs.creativecow.net/wp-content/uploads/2021/04/14173210/Depositphotos_17371321_Canon600_2Cows_black_white_grass1200-50x36.jpg 50w, https://gcs.creativecow.net/wp-content/uploads/2021/04/14173210/Depositphotos_17371321_Canon600_2Cows_black_white_grass1200-100x72.jpg 100w, https://gcs.creativecow.net/wp-content/uploads/2021/04/14173210/Depositphotos_17371321_Canon600_2Cows_black_white_grass1200.jpg 1200w data-sizes=(max-width: 1024px) 100vw, 1024px />RF600mm F4L IS USM

Under Development The Canon EOS R3

The Canon EOS R3 will join the current lineup of EOS R full-frame mirrorless series cameras. This camera will usher in a new category to the EOS R system, positioned squarely between the EOS R5 and EOS-1D X Mark III cameras. The camera will put great emphasis on superb AF performance and speed, with fast-moving subjects. It is being designed to meet the reliability and durability demands of professionals, even when working in challenging conditions.

At the heart of the EOS R3 camera's performance will be an EOS camera first, a Canon-developed, full-frame stacked CMOS sensor with a back-illuminated design, providing substantially faster read-out speeds during still-imaging recording. This completely new sensor is designed to produce less rolling shutter distortion during Electronic Shutter operation and offer continuous Electronic Shutter still-image shooting at speeds up to 30 fps - with full Dual Pixel CMOS AF and auto exposure1.

The AF system will leverage technology and performance from the well-received EOS R5 and EOS R6 cameras, using Deep Learning technology to further enhance eye and body detection for even better performance during portrait and action-type shooting. In addition, the EOS R3's subject detection AF will offer new recognizable subjects for its AF system, bolstering its focusing capabilities during challenging shooting conditions.

The Electronic Viewfinder of the EOS R3 will offer photographers the ability to select the initial area for AF tracking by simply looking directly at the viewfinder location where they want to begin AF. With Eye Control AF2 and Servo AF activated, the camera will focus on and track moving subjects at that location in the frame. When Face Detect Tracking is active, the camera will continue to follow moving subjects around the entire active AF area.

The camera body will be entirely new and accentuates the camera's high-performance design. It's a one-piece design, integrating the body with a vertical grip section. The weather and dust-resistance will be equivalent to that of EOS-1D class cameras - an essential consideration for nature, wildlife, sports and photojournalism content creators working in extreme conditions. In addition, news photojournalists will be excited to add the Mobile File Transmitter application for iOS and Android devices that will be available.

Full details of all the EOS R3's features and specifications will be provided at the time of its formal announcement*. To follow along for more news on the Canon EOS R3 camera, please visit: www.usa.canon.com/eosr3

data-src=https://gcs.creativecow.net/wp-content/uploads/2021/04/14173250/Depositphotos_11088758_Canon400_Cow_black_white_grazing1200-1024x683.jpg alt= class=lazyload wp-image-2408038 data-srcset=https://gcs.creativecow.net/wp-content/uploads/2021/04/14173250/Depositphotos_11088758_Canon400_Cow_black_white_grazing1200-1024x683.jpg 1024w, https://gcs.creativecow.net/wp-content/uploads/2021/04/14173250/Depositphotos_11088758_Canon400_Cow_black_white_grazing1200-300x200.jpg 300w, https://gcs.creativecow.net/wp-

LINK:	https://creativecow.net/canon-announces-that-the-powerful-professional...
	See more stories from creativecow

More from Creative COW