NAB Show Brings Advertising and Analytics Front-and-Center
18/03/2015
On Wednesday, April 15, NAB Show will host the Super Session Achieving Advertising Agility, produced in partnership with PriceWaterhouseCoopers (PWC), which will focus on how companies can achieve advertising agility at a time of peak innovation in this space. The session, moderated by PwCs marketing transformation practice lead John Swadener, will address the convergence of marketing and advertising technologies and how this is driving demand for new roles such as Data Scientists - who are gaining influence in organizations. Also, the Broadcast Management Conference will feature several sessions on monetizing content and audience measurement: Ask the Expert - Programmatic Monetization, On-Air Online Audience Metrics for radio, Maximizing Mobile, and the workshop Driving Your Business With Data: Google Analytics for Audience and Advertiser Growth, among others.
Opportunities in online advertising will be addressed in the sessions Beyond Impressions: Online Video Advertising's New Performance Metrics, How to Leverage Online Video's New Influencers for Winning Brand Extensions, and Case Study: Monetizing Video in a Cross-Screen World - all of which take place on Wednesday, April 15 during the Online Video Conference, which focuses on key issues facing original content providers seeking to monetize video in today's multiplatform environment.
With the dramatic shifts that are occurring in the media industry, advertising models are being challenged and revolutionized, said Chris Brown, NAB executive vice president, Conventions and Business Operations. Whether it be native, programmatic, or some yet-to-be-defined new approach, technology and new consumer habits are driving important developments in the revenue side of the business. It is more critical than ever that events like NAB Show shine a spotlight on these trends.
The Broadcast Engineering Conference will feature sessions on leveraging ad-insertion technologies and methods to increase revenue, with Ad Insertion for Multi-Platform Delivery and Cross-platform Ad-insertion Using HbbTV and MPEG-DASH on Wednesday, April 15.
Other Info Sessions, which are open to all NAB Show attendees, include WideOrbit Presents: Programmatic TV Is Here. Are You Ready for Broadcasting's Next Big Thing? on Monday, April 13, and EY Presents: Ad Buying and Selling: Improving Relations and Optimizing Operations on Tuesday, April 14.
In addition to the sessions mentioned above, NAB Show will also feature SPROCKIT, a show initiative that showcases media and entertainment entrepreneurs to key industry stakeholders. Next-generation advertising companies exhibiting in the SPROCKIT Pavilion include Dataclay, iSpot.tv, Multipop, Psychability, Reveal, Unruly, Videa, Videolicious, and Yottio.
An audio tour of the NAB Show exhibit floor will also be available, focusing specifically on advertising as it pertains to ad technology, big data, and analytics. This audio tour will showcase existing and emerging technologies, as well as how data is being leveraged to customize content experiences.
Key NAB Show exhibitors in the advertising, analytics, and media sales solutions space include: Adobe, Amazon Web Services, Audible Magic, Brightcove, Cabletime, ContentWise, Evolphin Software, Imagine Communications, iSpot.tv, Media Nexus Ad Network, Microsoft, Multipop, Ninja Metrics, Ooyala, Oracle, Rovi Coproration, SnapStream, Videa, Volicon, WideOrbit, WorldNow, and more.
Tweet this: #advertising = front & center #NABShow - tips, tricks & best practices for monetizing content to be featured in April: http://ctt.ec/vdcfG
About NAB Show
NAB Show, held April 11-16, 2015 in Las Vegas, is the worlds largest electronic media show covering the creation, management and delivery of content across all platforms. With 98,000 attendees from 159 countries and 1,600 exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. For complete details, visit www.nabshow.com.
Please click here to register as news media.
About NAB
The National Association of Broadcasters is the premier advocacy association for Americas broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
07/05/2024
Network flexibility: A Vital Consideration for SATCOM Resiliency
The ability for line-of-site tactical voice and data networks to seamlessly traverse over Satellite Communications is an emerging requirement to assure warfight...
07/05/2024
L3Harris Avionics Repair Station Becomes the First in U.S. to Be Awarded European Military Airworthiness Certification
On April 5, 2024, the L3Harris Avionics Products Repair Station (NN2R037L) in Gr...
07/05/2024
Clear-Com Celebrates Theatre Triumphs in Light of 2024 Tony Award Nominations
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
07/05/2024
macOS Ventura Compatible
Share this article width=32 height=32 loading=lazy data-lazy-src=https://apogeedigital.com/app/themes/juniper-theme/src/img/icons/facebook-purple.svg /> wid...
07/05/2024
Disney Streaming DTC Operations Produce Their First Profits
BURBANK, Calif. The Walt Disney Company has finally delivered some from profits from its hefty streaming investments, with the second quarter of its fiscal year...
07/05/2024
Bonnie Hammer, Jen Psaki Share Books and Workplace Lessons at 92nd Street Y
Bonnie Hammer, vice chair of NBCUniversal, and Jen Psaki, MSNBC host, read from their new books at the 92nd Street Y in Manhattan Wednesday, May 8. Hammer's...
07/05/2024
Paramount Plus Orders Tracy Morgan Comedy Set in World of The Neighborhood'
Paramount Plus has ordered the series Crutch, a comedy that is a spinoff of CBS comedy The Neighborhood. Tracy Morgan stars....
07/05/2024
Daytime Emmys Announce Lifetime Achievement Recipients
Edward J. and Melody Thomas Scott and Lidia Bastianich will receive Lifetime Achievement honors at the 51st annual Daytime Emmy Awards in June, the National Aca...
07/05/2024
Al Roker, Wendy McMahon, Stephen A. Smith Set for Giants of Broadcasting Honors
The 2024 Giants of Broadcasting & Electronic Arts luncheon and awards ceremony happens in New York November 12, and the honorees are Al Roker, weather and featu...
07/05/2024
Dabl Debuts New Weekday Schedule
Dabl Network has added The Wayans Bros., The Jamie Foxx Show, Living Single and Everybody Hates Chris to its weekday and weekend lineups. Those shows join the l...
07/05/2024
Disney Entertainment DTC Business Gets Out of the Red in Q2
After winning a proxy fight, The Walt Disney Co. said its entertainment business turned a profit and added subscribers in its fiscal second quarter....
07/05/2024
Victor Wembanyama, Top NBA Rookie, Featured On Pass The Rock'
NBA Entertainment is closing out the second season of its series Pass the Rock with a look at Victor Wembanyama of the San Antonio Spurs, the league's rooki...
07/05/2024
Syncbak Rebrands as Zeam Media After Streaming Platform Rollout
Syncbak, which provides stations with streaming capabilities, said it is rebranding as Zeam Media....
07/05/2024
Magnolia Pictures Licenses Content To Stream on Samsung TV Plus
Samsung has made a deal with Magnolia Pictures that will bring titles from Magnolia to the Samsung TV Plus free streaming platform....
07/05/2024
Amazon Rolling Out Interactive Commercial Formats for Prime Video (Upfronts)
Amazon, which has added commercials to Amazon Prime Video, is rolling out new interactive ad formats that will enable advertisers to engage streamers and sell s...
07/05/2024
Syncbak Now Zeam Media
Syncbak, a 15 year-old provider of streaming tech for local broadcast stations has rebranded itself, adopting the name of its streaming service launched in Febr...
07/05/2024
Maximising resources: Keys to POST Luxembourg's success in the evolving media landscape
POST Luxembourgs journey with TAG Video underscores how finding a vendor who und...
07/05/2024
Survey: Amazon's Push into Ad-Supported Streaming Is Working
PORTSMOUTH, N.H. New findings from Hub Entertainment Research provides extensive data showing that the majority of consumers will opt for lower cost ad-supporte...
07/05/2024
The Library of American Broadcasting Foundation Unveils the 2024 Award Recipients
NEW YORK The Library of American Broadcasting Foundation (LABF) has announced th...
07/05/2024
Lindsey Reiser Joins CBS News 24/7 as Anchor and Correspondent
CBS News has named Lindsey Reiser an anchor and correspondent for CBS News 24/7, the network's live, streaming news service. Reiser, who was most recently a...
07/05/2024
Tablet Shipments Show Signs of Recovery in Q1
NEEDHAM, Mass. After more than two years of decline, worldwide tablet shipments posted modest year-over-year growth of 0.5% in the first quarter of 2024 (1Q24),...
07/05/2024
ESPN Pulls in Highest April Prime Time Audiences on Record
ESPN is reporting that April was a record-setting month as the network delivered its best April prime time audience on record, dating back more than 30 years....
07/05/2024
Kirsten Donaldson Joins NAB as VP of Public Policy
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced that Kirsten Donaldson has joined NAB as vice president of public policy. Donaldso...
07/05/2024
Don't miss Bark in the Park, Margaritaville Night & Bull Sharks Night this week at the DBAP
The Bulls are back home again this week from May 7-12! Don't miss out on any...
07/05/2024
Blancco Wins 2024 SEAL Business Sustainability Award
Home News & Press Blancco Wins 2024 SEAL Business Sustainability Award Blancco Wins 2024 SEAL Business Sustainability Award May 07, 2024 Blancco's v...
07/05/2024
2024-05-07
CUPERTINO, CALIFORNIA Apple today unveiled the all-new Logic Pro for iPad 2 and Logic Pro for Mac 11, delivering breakthrough professional experiences for songw...
07/05/2024
Changes in Apple's privacy requirements
Apple's new Privacy Manifest requirement mandates that apps explicitly disclose the privacy-related data they collect, the purposes for this collection, and...
07/05/2024
Taylor Swift's Eras Tour arrives to shake up Europe
Taylor Swift's Eras Tour arrives to shake up EuropeHaving shaken four continents, Taylor Swift's Eras Tour finally brings the biggest pop culture icon o...
07/05/2024
Isiphetho: Destiny' beats Scandal!'
Isiphetho: Destiny' beats Scandal!'E.tv's latest telenovela Isiphetho: Destiny' beat the channel's longest running soapie, Scandal!' ...
07/05/2024
Now there's HELP for ex-prisoners to find work in South Africa
Now there's HELP for ex-prisoners to find work in South AfricaNew initiative for ex-prisoners to find work in South Africa proves it's never too late fo...
07/05/2024
Tonight on Scandal: Cohen is pulled into keeping a secret
Tonight on Scandal: Cohen is pulled into keeping a secretDon't miss Tuesday, 7 May's riveting episode of South African soapie Scandal! on e.tv on DStv c...
07/05/2024
Skeem Saam: Monday's episode, 6 May 2024 [video]
Skeem Saam: Monday's episode, 6 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soapie...
06/05/2024
Gathering Is a Call to Action: A Letter From Ilyse McKimmie
By Ilyse McKimmie Now, more than ever That's a phrase so often used in the last few years that I've come to dread seeing it in notes like this one. A...
06/05/2024
From Petabytes To Exabytes: The Future Of Shared Storage
alt= class=wp-image-12099 data-lazy-src=/wp-content/uploads/2024/05/Blog-Exabyte-Storage-Demand-960x540-1.jpg/> Demand for storage solutions has reached unprece...
06/05/2024
Spotify Uplifts Bold, Emerging Artists in Honor of Asian and Pacific Islander Heritage Month
Around the world, Asian and Pacific Islander (API) artists continue to impact mu...
06/05/2024
Never Miss a New Release With Countdown Pages for Audiobooks
Spotify is making it easier for booklovers to count down the days, hours, minutes, and seconds until a new audiobook releases. With Countdown Pages for audioboo...
06/05/2024
Get Ready to join Dan Hong as he hits the streets in his ultimate culinary journey
Get Ready to join Dan Hong as he hits the streets in his ultimate culinary journ...
06/05/2024
Lighting a Day-Interior Caf With LEE Filters
In this video, cinematographer Simon Rowling welcomes viewers behind the scenes as he lights a daytime-interior scene inside a coffee shop. Shooting on Panavisi...
06/05/2024
Technology for the Next Generation of Special Forces
L3Harris is well positioned to support the complex and multifaceted nature of special operations forces in all domains through our agile and responsive technolo...
06/05/2024
Canada Plans May 8 Public Alert System Test
OAKVILLE, Ontario As part of Emergency Preparedness Week, Alert Ready, Canadas national public alerting system, will be distributing a test alert to Canadians i...
06/05/2024
Survey: Pay TV Penetration Falls to 40% in U.S. Hispanic Homes
NEW ROCHELLE, N.Y. Horowitz Research has released a new study on the viewing and media habits of U.S. Hispanic/Latine audiences that shows a dramatic decline in...
06/05/2024
RE:Vision Effects Autograph 2024.4 released! 50% Off Through May 9th
RE:Vision Effects Autograph 2024.4 released! 50% Off Through May 9th Brie Clayton May 6, 2024 0 Comments New game-changing motion graphics & VFX featu...
06/05/2024
NBC Orders More Night Court'
NBC has renewed Night Court for a third season. The courtroom comedy was on the network from 1984 to 1992, and NBC rebooted it in early 2023....
06/05/2024
ABC Shares Summer Premiere Dates
ABC has revealed its summer schedule. The Bachelorette gets going Monday, July 8, with Jenn Tran the star in season 21. Celebrity Family Feud starts up Tuesday,...
06/05/2024
Holly Springs Salamanders Home Opener Less Than Three Weeks Away, Tickets on Sale Now
It's almost go-time for the Holly Springs Salamanders! The season opener is ...
06/05/2024
Proximic by Comscore Recognized in AdExchanger's 2024 Top 50 Programmatic Power Players List
Proximic by Comscore Recognized in AdExchanger's 2024 Top 50 Programmatic Po...
06/05/2024
Tonight on Scandal: Deception is rife as a man places his trust in the unfaithful
Tonight on Scandal: Deception is rife as a man places his trust in the unfaithfu...