NAB Show Brings Advertising and Analytics Front-and-Center -- 2015 NAB Show Showcases the Latest in Ad Technology and Media Measurement Methods -- WASHINGTON, D.C. -- NAB Show, the world's largest annual conference and expo for professionals who create, manage, and distribute entertainment across all platforms, will feature extensive conference programing and exhibits on the latest trends in multiplatform content monetization, including advances in advertising technology, developments in media measurement techniques and best practices for both traditional and digital advertising. The convention takes place April 11 - 16 in Las Vegas.
On Wednesday, April 15, NAB Show will host the Super Session Achieving Advertising Agility, produced in partnership with PriceWaterhouseCoopers (PWC), which will focus on how companies can achieve advertising agility at a time of peak innovation in this space. The session, moderated by PwCs marketing transformation practice lead John Swadener, will address the convergence of marketing and advertising technologies and how this is driving demand for new roles such as Data Scientists - who are gaining influence in organizations. Also, the Broadcast Management Conference will feature several sessions on monetizing content and audience measurement: Ask the Expert - Programmatic Monetization, On-Air Online Audience Metrics for radio, Maximizing Mobile, and the workshop Driving Your Business With Data: Google Analytics for Audience and Advertiser Growth, among others.
Opportunities in online advertising will be addressed in the sessions Beyond Impressions: Online Video Advertising's New Performance Metrics, How to Leverage Online Video's New Influencers for Winning Brand Extensions, and Case Study: Monetizing Video in a Cross-Screen World - all of which take place on Wednesday, April 15 during the Online Video Conference, which focuses on key issues facing original content providers seeking to monetize video in today's multiplatform environment.
With the dramatic shifts that are occurring in the media industry, advertising models are being challenged and revolutionized, said Chris Brown, NAB executive vice president, Conventions and Business Operations. Whether it be native, programmatic, or some yet-to-be-defined new approach, technology and new consumer habits are driving important developments in the revenue side of the business. It is more critical than ever that events like NAB Show shine a spotlight on these trends.
The Broadcast Engineering Conference will feature sessions on leveraging ad-insertion technologies and methods to increase revenue, with Ad Insertion for Multi-Platform Delivery and Cross-platform Ad-insertion Using HbbTV and MPEG-DASH on Wednesday, April 15.
Other Info Sessions, which are open to all NAB Show attendees, include WideOrbit Presents: Programmatic TV Is Here. Are You Ready for Broadcasting's Next Big Thing? on Monday, April 13, and EY Presents: Ad Buying and Selling: Improving Relations and Optimizing Operations on Tuesday, April 14.
In addition to the sessions mentioned above, NAB Show will also feature SPROCKIT, a show initiative that showcases media and entertainment entrepreneurs to key industry stakeholders. Next-generation advertising companies exhibiting in the SPROCKIT Pavilion include Dataclay, iSpot.tv, Multipop, Psychability, Reveal, Unruly, Videa, Videolicious, and Yottio.
An audio tour of the NAB Show exhibit floor will also be available, focusing specifically on advertising as it pertains to ad technology, big data, and analytics. This audio tour will showcase existing and emerging technologies, as well as how data is being leveraged to customize content experiences.
Key NAB Show exhibitors in the advertising, analytics, and media sales solutions space include: Adobe, Amazon Web Services, Audible Magic, Brightcove, Cabletime, ContentWise, Evolphin Software, Imagine Communications, iSpot.tv, Media Nexus Ad Network, Microsoft, Multipop, Ninja Metrics, Ooyala, Oracle, Rovi Coproration, SnapStream, Videa, Volicon, WideOrbit, WorldNow, and more.
Tweet this: #advertising = front & center #NABShow - tips, tricks & best practices for monetizing content to be featured in April: http://ctt.ec/vdcfG
About NAB Show
NAB Show, held April 11-16, 2015 in Las Vegas, is the worlds largest electronic media show covering the creation, management and delivery of content across all platforms. With 98,000 attendees from 159 countries and 1,600 exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. For complete details, visit www.nabshow.com.
Please click here to register as news media.
About NAB
The National Association of Broadcasters is the premier advocacy association for Americas broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
NAB Show Brings Advertising and Analytics Front-and-Center -- 2015 NAB Show Showcases the Latest in Ad Technology and Media Measurement Methods -- WASHINGTON, D.C. -- NAB Show, the world's largest annual conference and expo for professionals who create, manage, and distribute entertainment across all platforms, will feature extensive conference programing and exhibits on the latest trends in multiplatform content monetization, including advances in advertising technology, developments in media measurement techniques and best practices for both traditional and digital advertising. The convention takes place April 11 - 16 in Las Vegas.
