ABC streamlines standards and reflects digital shift

A key change is that publishers can now report both print and digital copies sent to the same individual in their main circulation figure. In addition, digital copies can now be claimed in some circulation categories that previously were restricted only to print copies.

This move, supported by the industry and approved by our Board, reflects a strategy to enable a publication's total ABC circulation to fully represent print and digital copies, better reflecting how media is consumed across both formats.

Headline ABC figures under the new rules may show an increase in reporting under the new standards. With transparency always at the core of our reporting, the number of individuals receiving both digital and print copies will be shown on ABC reports and certificates, along with further detail.

Additional changes to our standards have been made with the aim of streamlining the audit process and providing additional flexible reporting options that support publisher strategies.

The changes in summary:

Both print and digital copies to the same individual can now be included in a publication's circulation figure. The number of individuals that receive both print and digital copies will be clearly stated on ABC Certificates and Reports.

Digital copies can also be claimed in some circulation categories that previously were restricted only to print copies.

Circulation categories across sectors have been more closely aligned for consistency, making cross-sector comparisons easier for media buyers.

New efficiencies lighten the workload for publishers, saving them time and resource whilst supporting their strategies to drive revenue.

Ultimately, these updated standards will facilitate the smooth delivery of data and information that is trusted, relevant in today's market, and continues to be used to underpin published media trading.

All media sectors are being transitioned to the new Standards in 2025. The changes will be evident when publishers next report their ABCs as follows:

National Newspapers and ABC Bulk Distribution: June data issued in July 2025.

Consumer and Regional Media reporting 6-monthly: Jan - June data issued July/Aug 2025.

Consumer and Regional Media reporting 12-monthly: Jan - Dec data issued Jan/Feb 2026.

Business Media: Jan - Dec/Jul-Dec data issued Jan/Feb 2026.

ABC's Chief Executive Simon Redlich said,

Were delighted to unveil our updated standards, delivering efficiencies for both publishers and buyers whilst providing a more complete picture of the publishing industry. We're grateful to the many individuals representing buyers and sellers who have shaped this work, enhancing the delivery of trusted data that is valued by the whole industry.

Comments from the industry: These changes demonstrate ABCs ongoing commitment to providing accurate and reliable data that empowers media buyers to make informed decisions. By fully recognising the value of digital copies and making access to relevant data even easier, ABC is ensuring that the industry has the tools it needs to thrive.

Belinda Beeftink, former Research Director, IPA

The PPA welcomes ABCs updated standards. By reporting digital circulation alongside print in a consistent way, ABC is further supporting our members' delivery of high-quality content across their many touchpoints. The greater ease of reporting will also be hugely beneficial.

Sajeeda Merali, CEO, PPA

By streamlining reporting requirements and providing a more complete picture of digital circulation, ABC is enabling newsbrands to further communicate the value of their innovative digital and print products, underpinned by trusted data.

Paul Sinker, Director of Communications, NMA

For further detail by sector please visit:

Consumer Magazines

Business Magazines

Regional Publications

LINK:	https://www.abc.org.uk/news/abc-data/abc-streamlines-standards-and-ref...
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