
The Tennis Channel this year is offering up its most comprehensive coverage of the French Open ever, with 10-hour match windows, late-night encore presentations, and seven days of exclusive Tennis Channel-only coverage in the U.S. Most importantly for both tennis fans and the Tennis Channel is that live match coverage will be nearly double from last year, jumping to 110 hours (vs. 65 hours last year). And for Bob Whyley, Tennis Channel, senior vice president, production, and executive producer and everyone else at the Tennis Channel it's a bit of a dream coming true.
Bob Whyley, Tennis Channel, senior vice president, production, and executive producer, inside the Tennis Channel control room at Roland Garros.
This is our 10th year here and today we're the only place in the U.S. where you can see the French Open and if the four slams are the Super Bowls of our sports I can't think of a single-sport network like the Tennis Channel that has exclusive coverage of one their Super Bowls. So it's a really proud day as we're on the air 24 hours a day. We just don't go off the air.
Coverage this year will run from the first point of opening day through the men's and women's singles semifinals and mixed-doubles championship expanding to include all men's and women's singles quarterfinals Also new, Tennis Channel will add outer-court matches to its encore lineup.
The Tennis Channel and Eurosport are also sharing tennis content and technical expertise (most notably with the VER engineering team supplying gear and handling below-the-line needs for Eurosport).
Eurosport really appreciates what we do for tennis and we appreciate their tremendous presence in Europe so it just made sense to partner up, says Whyley. They allow us to expand our mission and help give millions more people a better tennis experience.
VER is supplying the technical facilities and below-the-line personnel for the Tennis Channel at Roland Garros.
For the average sports fan the French Open signals the beginning of a four month Majors swing that includes Roland Garros, Wimbledon, and the U.S. Open. But for the Tennis Channel team and the hardcore tennis fan who calls the Tennis Channel home this is already week 25 of a season that began at the Australian Open in January. The production team is well versed in how to bounce from one match to the next as during the past 25 weeks they have spent plenty of time bouncing from one ATP tournament to the next. Whyley says the goal this week is no different although it is on a bigger stage: do what they have been doing for the past 25 weeks and tell the story of tennis.
Serving Knowledgable Viewers
We really talk up to our viewers and appreciate that the people who watch our network also play tennis as well, so they are following the sport year round and in the loop and in the know, says Whyley. Plus our coverage was the genesis for the network so we really nailed down the balance of when to stay with a match or go to a match and the peaks and lows of the event. Because that is all we do.
One of the analytical tools available to the Tennis Channel on-air analyst team is analytics that are tracked by the Hawkeye system and available to the network because it is a rights holder of the ATP tour.
Hawkeye aggregates all of the material year after year and we have access to it, says Whyley. As an example of what the team can do with the data is they can take a player and then show where they stand on the baseline or the spin on the ball for any match against any player (or all matches to show broader trends in the way they play).
It's a great tool for tennis fans and our analysts in telling the story, he adds.
Digital Adds 450 Hours of Coverage
The network's Tennis Channel Plus digital subscription service will offer live and on-demand matches during Roland Garros, adding another 450 hours to Tennis Channel's on-air coverage. Subscribers will be able to choose from five different courts on the first Sunday through second Monday of the event, four courts on both Tuesday and Wednesday of the second week, and three each on the second Thursday and Friday of the competition. All Tennis Channel Plus matches will be available for on-demand viewing following their conclusion, in addition to both singles championships.
If the viewer doesn't want to watch the way we give it to them on the channel they can watch Tennis Channel Plus and coverage of five different courts, adds Whyley. So they can watch from the first ball to the last of one match or one court all day long.
Knowing that viewers have that ultimate freedom to find the tennis action they want also gives the Tennis Channel production team more freedom.
It gives us more freedom to start bouncing because there is so much going on, with seven main TV courts and nine smart production courts with Hawkeye. So the more and more options we can give the viewers the better.
Also helping make sure those options make it out to viewers properly is the team from VER which is supplying the technical and below-the-line production personnel for the Tennis Channel, NBC Sports (which broadcasts weekend coverage) and ESPN International. VER began working with the Tennis Channel on the French Open three years ago.
VER has done a great job and they have great state-of-the-art equipment but it's all about the people, says Whyley. They have great engineering talent and producers and the third time really is the charm.
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