--
Big Block, a media and esports agency, today released a full economic impact report from their client's recent global esports event hosted last month - Rainbow 6 Raleigh Major. The Greater Raleigh Convention and Visitors Bureau (Visit Raleigh) and the Greater Raleigh Sports Alliance (GRSA) jointly engaged Big Block to bring national and global esports events into its market. The inaugural event unlocked $1.45 million in direct economic impact for Greater Raleigh, generating over 1,000 job inquiries, attracting more than 2,600 daily attendees, with over 70% of them traveling from other states and countries. Additionally, the event was broadcast to a global audience on Twitch in 15+ languages, garnering more than 16 million livestream views and over 6 million total hours watched.
As esports grows, we believe that Greater Raleigh can serve as a global hub for the whole industry. Our motto is Play. Watch. Make., which means that the Greater Raleigh community not only plays and watches esports, but we also make and design the software and technologies that help power the global esports industry, said Loren Gold, Executive Vice President of the Greater Raleigh Convention and Visitors Bureau (Visit Raleigh). With five major game publishers and companies like Lenovo, Red Hat and SAS in our community, we have both the high demand and modern capacity that global esports organizations are looking for in a host city. Combine this with our active local and regional gaming communities, plus game development curriculum at several of our educational institutions like NC State University, William Peace University, Wake Tech Community College and Wake County Public Schools, Greater Raleigh clearly becomes a genuine home for global esports.
The Rainbow 6 Raleigh Major was produced by ESL for Ubisoft at the Raleigh Convention Center, and featured global sponsors HyperX, Predator and PayPal. Local brand supporters included VisitRaleigh, Pepsi and Celito.net. Big Block served as the citys consultant throughout all stages of the engagement process, from regional awareness and facility readiness, to pre/post event and client management.
In addition, Big Block conducted a local Esports Summit to educate and engage local corporations and groups interested in supporting esports on a long-term basis. A diverse group of civic, sports, educational and business leaders attended and expressed strong interest in supporting the industry and growing a sustainable esports ecosystem for the Greater Raleigh area.
Esports is not something that can be homegrown overnight, said Ed Tomasi, Managing Director of esports at Big Block. By leveraging our team's twenty plus years of collective relationships, trust and experience in global esports production and brand management, Greater Raleigh has quickly been elevated on the global stage for having the facilities and ecosystem for hosting world-class esports events.
As a result of the partnership, a new Greater Raleigh Esports Local Organizing Committee (GRELOC) has recently been formed, and is currently chaired by the Visit Raleigh, GRSA and Big Block. The committee's 3-5 year plan is to build the amount of hosted esports events to over five per year and garner local corporate brands and educational institutional partners to support a financially healthy and sustainable esports ecosystem for Greater Raleigh.
Big Block's extensive work in traditional sports and media, paired with its content and experiential platform Subnation, has allowed the integration of brands like Marvel and Volkswagen into the esports world, and has perfectly positioned Big Block to lead forward-thinking brands into the world of competitive video gaming.
About Big Block
Big Block is a creative services company, technology investor and IP accelerator that works with leading consumer, entertainment, and technology industry brands, including Under Armour, Ford Motors, ESPN, and Enterra Solutions. The company produces all forms of visual content, original entertainment properties, live-entertainment experiences and media+tech IP. In addition, Big Block actively invests in companies and people in emerging technology, media, and lifestyle companies, including the most advanced AI. By combining technology and active investments with creative production, Big Block focuses on better activating engaged audiences around content and turning conversations into valuable experiences and transactions.
About Subnation
Subnation is a multi-platform media brand that celebrates and elevates the lifestyle and culture of video gaming and esports through the development of original content and live events. The company creates live curated festival experiences where creators, gamers and consumers come together to hear, see, shop, discover, and experience their shared passions. Subnation is known for programming high energy experiences featuring musical performances, live art installations and immersive activities showcasing the gaming culture. The company also helps integrate brands into the burgeoning esports market and creating engaging content. Subnation has served as the official cultural experience partner of E3 and DreamHack Atlanta.
About the Greater Raleigh Esports LOC
The Greater Raleigh Esports Local Organizing Committee is made up of the City of Raleigh, Greater Raleigh Convention and Visitors Bureau (Visit Raleigh), the Greater Raleigh Sports Alliance and Big Block Media Holdings (Big Block). With esports and gaming being part of our local community for decades, the LOC is dedicated to attracting local and global competitive video gaming events to the Greater Raleigh area. In addition to promoting Raleigh's many world-class, esports-ready facilities and modern infrastructure, the LOC is positioned to offer leagues, publishers, event organizers and communities that host their eve
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1
Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....
-- 
