March 2025 Less Time Spent Watching Video

Warsaw, Poland - April 28, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has released its latest March All Screens Video Landscape report, covering viewership (a combination of total reach and time spent) from four screens: TVs, PC/laptops, smartphones and tablets.

The first month of spring brought a decline in time spent watching video content. Compared to February, time spent consuming streaming content (ATV Average Time Viewing) fell 3.2% in March to 59 minutes per day, while time spent with traditional content sources (cable, satellite, terrestrial) fell 3.8% to two hours and forty minutes.

The podium spots remained unchanged in March. Warner Bros. Discovery cemented its position as the leader in audience share with 18.8%, increasing the gap to the other broadcasters. The composition of the top 10 in terms of viewership also remained unchanged. However, Netflix dropped by one position, moving it below SPI, which took 8th place.

As in February, traditional TV remains the preferred home screen for watching video content. Compared to the previous month, there was a one percentage point decline in the share of the big screen in favor of other devices in the viewing of Google, Netflix, and Canal . The TV screen represents the following share of viewership for these three players respectively: 28% (Google), 83% (Netflix) and 97% (Canal ).

Lucyna Koba, Market Leader, Nielsen Poland, said: Our report, as every month, shows the situation in the media industry, enabling us to better understand viewers' preferences and help our clients to better understand audience engagement and how they consume content. Information on audience declines characteristic of the spring-summer period can be a signal to look for new formats (for broadcasters and publishers) or strategies (for advertisers and agencies) to engage audiences during this time. On the other hand, the continued dominance of TV shows that traditional media still holds a strong position in Poland.

A few words about All Screens Video LandscapeThe All Screens Video Landscape report was created to provide the media industry with a monthly analysis of the viewership of the top 10 video content distributors across all screens monitored by Nielsen: TV, PC/laptop, Smartphone, Tablet.

Information about the methodology of the All Screens Video Landscape Data is derived from a single-source Nielsen telemetry panel of 3,500 households and nearly 9,700 panellists. The compilation is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for the 4 group for the 10 distributor groups with the highest total viewership for the month. The individual distributor groups include all TV stations and online platforms/players owned by the respective distributor and included in our monitoring.

Distributors March 2025Warner Bros. Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV - Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, Max, Player, TVN24.pl

Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Caf , Polsat Doku, Polsat Film, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Rodzina, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat Box Go, Polsat Go, Polsatnews.pl , Interia.pl

Telewizja Polska: TVP4K, TVP ABC, TVP Dokument, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3

Google: Youtube

Telewizja Republika: TV Republika

TV Puls: TV Puls, Puls2

Netflix: Netflix

SPI International: Stopklatka, Kino Polska, Kino Polska Muzyka, Kino TV, Zoom TV, Gametoon, Novelas 1, FILMBOX Premium

Meta: Facebook, Instagram

Canal : Ale Kino , Canal DOMO, CANAL KUCHNIA, CANAL SPORT, CANAL SPORT2, CANAL SPORT3, CANAL SPORT4, CANAL SPORT5, Canal 1, Canal Dokument, Canal 360, Canal Film, Canal Premium, Canal Seriale, MiniMini , Planete , teleTOON , Novelas, CANAL (platforma)

About NielsenNielsen is a global leader in audience measurement, media data and analysis. Through our understanding of people and their behaviour across all channels and platforms, we provide our clients an independent source of insights so they can and will engage their audiences now and in the future. Nielsen operates worldwide. For more information, please visit www.nielsen.com and on social media (X, LinkedIn, Facebook and Instagram).

Press ContactBen Gold, Director of Communications, EMEA

E: ben.gold@nielsen.com

M: 44 7816 252 017

LINK:	https://www.nielsen.com/news-center/2025/march-2025-less-time-spent-wa...
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