BMG Introduces Media Command Managed Media Operations Platform

Broadcast Management Group (BMG) has introduced Media Command, a private cloud broadcast platform that integrates recording, media asset management (MAM), channel playout, archiving, and compliance in a single system. BMG operates Media Command 24/7 from its Network Operations Center (NOC), and clients subscribe as part of a BMG managed services contract.

Media Command is built on TAMS (Time Addressable Media Store), an open API originally developed at BBC R&D. Media is stored as short, addressable segments and referenced rather than copied, allowing teams to create clips and highlights for social media from a live event in near real time. Because editors work with time ranges rather than full copies, clients avoid the duplicate files that conventional workflows create for editing, archiving, proxy, and distribution.

The platform includes the following capabilities:

Record: Multi-format ingest, including SMPTE ST 2110, SRT, RTMP, JPEG-XS, and SDI facility feeds, with indexing upon arrival.

MAM: Search, organization, and access from anywhere, with Premiere and DaVinci Resolve plug-ins and editing while content is still being recorded.

Playout: Direct-to-air playout with automation and monitoring, delivered via SRT, RTMP, JPEG-XS, and MPEG-TS.

Archive: Long-term retention on immutable storage.

Compliance: As-run logs, captions, SCTE-35 and SCTE-104 markers, missing-content lists, and compliance recording.

Security: Single sign-on, role-based access control, and an audit trail.

Delivery follows three steps. BMG engineers first map the client's current systems, channels, and workflows. Media Command then runs alongside existing equipment on content in a pilot, with no cutovers. Finally, Media Command moves channel by channel on a schedule, and the BMG NOC assumes operations. Clients work with a single vendor and a single escalation path, backed by a North America-based 24/7 NOC support team, and no on-site support engineers are required.

Media Command runs in the BMG Cloud Control Center, a private, multitenant broadcast cloud operated by BMG in facilities it owns. Capacity is secured and isolated for each client, and media is not hosted in a public cloud region or on shared hyperscale infrastructure. Security policies are available to financial institutions and federal agencies.

Two commercial models are offered under the same managed services contract. OpX is a monthly subscription with no upfront capital investment and no usage-based charges. CapX is for clients who prefer to invest capital: BMG structures the investment and runs the operation, and the annual license includes software and support. Pricing is not usage-based; it is determined by user count, feature tier, and storage capacity, and clients have full access to the platform 24/7.

We built Media Command because our clients should be spending their time on content, not infrastructure, says Todd Mason, Chief Executive Officer, Broadcast Management Group. Running on our multitenant private cloud platform is how we keep quality high, efficiency optimized, and costs down. We built the opposite of the conventional approach, and the savings land with our clients.

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