Sony Pixel Power calrec Sony

Exploring Next Generation TV: What is it? How is it better? Do I need a new TV? Can I stream?

20/02/2018

by Rick Smith , WRALTechWire

From CBC Twitter: Live tweeting from @WRAL @nabpilot @nabtweets @NBCUniversal #nextgentv event in #Raleigh NC.

Hundreds of people gathered on NCSU s Centennial Campus on the afternoon and evening of Monday, February 10, 2018, to take a look at the latest tech evolution headed our way Next Generation TV, also known as Ultra High Definition TV. But what does this tech mean for you as a viewer? Can you still stream since this new tech is for broadcast over the air? Will you need a new TV? What makes NextGen, as it is called, a better viewing experience? What about this new alert system that is designed to deliver warnings to my neighborhood? And when can you expect to see programming that includes the new features?

To answer these questions and more, WRAL TechWire sat down for a briefing from one of the top engineers spearheading testing and development. And we quizzed another thought leader from the National Association of Broadcasters in search of answers.

The broadcast technology is ATSC 3.0, and WRAL TV has been testing it since 2016. Just as WRAL led in the deployment of high definition television, the Internet and other new technologies, so too is the station owned by WRAL TechWires corporate parent Capitol Broadcasting bringing one of the first live demonstrations to Raleigh. But as WRAL anchor David Crabtree reported from the Winter Olympics in Korea last week, NextGen is already live on the Korean peninsula. He offered a sample of the capabilities to come:

A shuttle bus that wends its way through the coastal Olympic region carries more than international media covering the games. It carries the next generation of television receivers on board. Known as ATSC 3.0, its a new TV signal, a new way to receive TV over the air no cable needed.

Also participating in the demo on Monday will be: NAB Pilot, LG/Zenith, ETRI, Samsung and Triveni showcasing transmission equipment from Gates Air, Enensys, Ateme, Electronics Research Inc., and Harmonic.

Talking with WRAL TechWire about Next Gen were Pete Sockett, WRALs director of engineering and operations, and So Vang, vice president of Advanced Tech at the NAB who is the tech lead on the project.

The question on many peoples minds about this technological advance is: I just bought a 4K TV am I going to have a buy a new one. I understand there is dongle(s) tech under development. So will people have to upgrade their 4K TVs? Should they be afraid?

From CBC Twitter: Showing off ATSC 3.0 mobile dongle running Next Gen TV on regular windows tablet, no internet or wireless. The goal is to get this ATSC 3.0 signal into every device. It will be the game changer. Pete Sockett Dir of Engineering Operations

Sockett: None of the TVs being sold today will receive the NextGen broadcast. But as you noticed, in the near future you will be able to get a Dongle [think Google TV Amazon Firestick] or STB [set top box] that will be able to do it, so the TV will not be abandoned.

Additionally, we expect there will be home gateways as well, that will receive the NextGen signal off air and convert it to IP and stream it to TVs in the home over Wifi.

I have a 4K TV and a 4K Blu-Ray player. Will the 4K Blu-Ray player be usable with 4K UHD sets?

Another big question: Will viewers be able to stream and access the Internet through their local stations that embrace the new technology?

Because ATSC 3 has a web-based application environment, it is possible for broadcasters to develop services that support media streaming similar to todays OTT [over the top] services.

In your own words, what are the biggest wow factors of Next Gen TV? Why should viewers be excited?

Sockett: UHD TV, Immersive Audio (including object audio (think I can turn up just the dialog, but not the background ), advanced emergency alerting, interactive TV ( think statistics on athletes, info on candidates participating in quiz shows, requesting info on commercials ) [and more]

The new alert system seems very robust and designed to make people pay more attention because these alerts will be more tightly focused on their neighborhoods. How will the system work (such as waking up devices) and how are developers making sure the technology is not too intrusive?

Sockett: The new system is designed to not only target geographically, but to also wake a device up if the warning warrants it.

The system is designed to allow receivers to track versions of an alert to avoid repetitively waking someone up for the same alert.

4K pictures are already striking. How does 4K UHD broadcasting make the picture even more lifelike? More pixels? Broader range of color support, inching closer to what the human eye can see?

Sockett: UHD represents a suite of additional capabilities, not just more pixels.

WCG Wide color gamut (BT2020 color space) allows for a lot more color to be broadcast actually approaching what the human eye is capable of.

HDR High dynamic range allows for whiter white and darker blacks as well as a lot more steps in the extreme brights and blacks.

Think, detail in white, puffy clouds on a bright sunny day not all blown out also, you can see the detail in a dark dungeon room lit only be a torch its not all blackness.

Will the new technology extend the geographic reach of a TV stations signal?

Sockett: No, but it will be much more robust and easier to receive within the stations coverage contour.

How does the new technology affect markets, i.e. broadcaster limitations on where they can show programs?

Sockett: No effect, it will still be about who holds the rights.

The new technology also means people can watch their TV stations on mobile devices, correct? How will these be affected by the new technology? More dongles? Upgrades? Or will new devices have to be purchased?

Sockett
LINK: http://www.capitolbroadcasting.com/2018/02/20/exploring-next-generatio...
See more stories from cbc

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

03/02/2026

Nielsen To Launch Co-Viewing Pilot Program Beginning With Super Bowl

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

03/02/2026

PGA TOUR, DraftKings, ESPN Expand Betcast To 12 More Events

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

03/02/2026

IAB Launches Project Eidos To Modernize Ad, Marketing Measurement

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

03/02/2026

NBCUniversal and Roku Launch the NBC Winter Olympics Experience

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

03/02/2026

Berklee Alumni Recognized at the 2026 Grammy Awards

Berklee Alumni Recognized at the 2026 Grammy Awards Winners took home trophies in nine categories, including Best Traditional Pop Vocal Album and Songwriter o...

02/02/2026

SBS's High-Flying Drama The Airport Chaplain casts Hugo Weaving alongside The Pitt's breakout star Shabana Azeez

SBS's High-Flying Drama The Airport Chaplain casts Hugo Weaving alongside Th...

02/02/2026

CALL TO PARTICIPATE AT THE SERIES MANIA FORUM 2026

The National Film and Video Foundation (NFVF), in partnership with the French Institute of South Africa (IFAS), is calling for applications from experienced Sou...

02/02/2026

Inside the Avionics That Make Artemis II Possible: How L3Harris Units Drive the Space Launch System

Photo Credit: NASA. Space Launch System (SLS) rocket and Orion Spacecraft rollou...

02/02/2026

ESPNs deal for NFL Network Gets Regulatory Approval

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

02/02/2026

Hewshott Entering New Era as Daniel Lee Transitions to G...

Hewshott, an industry leading global AV, IT, Theatre, and Acoustics consultancy firm has completed a global transition with current UK Managing Director, Daniel...

02/02/2026

Public Media Management Names LTN as Technology Partner f...

Public Media Management (PMM) today announced LTN as the technology partner for PMM Cloud, its new managed, cloud-based master control solution purpose-built fo...

02/02/2026

Big Academic Investments in Virtual Production Fuel Adoption

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

02/02/2026

Audiences Can Expect Seamless Viewing From Milan-Cortina

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

02/02/2026

NBC Olympics Will Take Audio to New Heights in Milan-Cortina

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

02/02/2026

XR Acquires Telly Traffic to Bolster UK Advertising Opera...

XR, the leading platform powering advertising operations, today announced the acquisition of Telly Traffic, a UK-based business affairs specialist with nearly t...

02/02/2026

Big Blue Marble Becomes Launch Partner for the AWS Europe...

Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions for broadcasters, service providers, and content owners, has become a launch partne...

02/02/2026

Mahindra launches XUV 7XO as Indias first vehicle with Dolby Vision and Dolby Atmos, redefining the future of in-car...

February 2 2026, 20:30 (PST) Mahindra launches XUV 7XO as Indias first vehicle ...

02/02/2026

Bergerac S2 teaser released, ahead of return to U and U&DRAMA in Spring

Teaser available to view HERE Damien Molony as Jim Bergerac Ahead of the hotly anticipated return of Bergerac to U and U&DRAMA in the Spring, a teaser has bee...

02/02/2026

Rohde & Schwarz reshapes mid-range market with new 44 GHz FPL spectrum analyzer and 40 MHz real-time analysis

Rohde & Schwarz reshapes mid-range market with new 44 GHz FPL spectrum analyzer ...

02/02/2026

Cesc Gay's New Film Premieres March 27 on Netflix

Back to All News Cesc Gays New Film Premieres March 27 on Netflix Entertainment 02 February 2026 GlobalSpain Link copied to clipboard Download the first i...

02/02/2026

DPA is proud to join the Audiotonix mix

In addition to DPA Microphones, the company will also be acquiring Wisycom and Austrian Audio. The acquisition is now being filed for regulatory approval and sh...

02/02/2026

Arvato Systems launches a flexible and standardized billing solution

Arvato Systems launches a flexible and standardized billing solution New SAP S/4HANA Utilities master system combines standardization, economies of scale, and...

31/01/2026

Spotify Celebrates the 2026 Best New Artist Nominees During a Star-Studded Party in L.A.

Spotify's annual Best New Artist celebration returned to Los Angeles last ni...

31/01/2026

US Navy Selects L3Harris Red Wolf for Precision Attack Strike Munition Program

The Navy's Air Test and Evaluation Squadron (HX) 21 launch a Long Range Attack Missile from an AH-1Z off coast of Virginia in late 2025. This demonstration ...

31/01/2026

creativespace 3 0 5 Simplifies Creative Workflows with In...

DigitalGlue, creator of the award-winning creative.space Platform, has announced the release of creative.space OS 3.0.5, the latest software update within the ...

31/01/2026

ES Broadcast Hire sends out kit for major February sporti...

ES Broadcast Hire, the long-established hire arm of ES Media Group, has spent the last few months busily preparing and sending out high-quality equipment for a ...

31/01/2026

ISE: Sony Electronics Launches BRAVIA Professional Displays BZ-P Series

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

Fox Sports Details FIFA World Cup 2026 Broadcast Schedule

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

ISE: LYNX Technik Debuts New 4-Channel 12G-SDI Fiber Converters

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

PBS Promotes Scott Nourse to Chief Technology Officer

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

2026 Sundance Film Festival Announces Award Winners

Top L-R: The Friend's House is Here, Josephine, The Lake, Bedford Park, Who Killed Alex Odeh? Second Row L-R: Take Me Home, American Pachuco: The Legend of...

30/01/2026

Dnyada her 14 kiiden biri Trk mzii dinliyor

Spotify, Haziran ay sonunda kadar stanbul'da yeni bir ofis a aca n ve T rkiye pazar n y netmek zere yeni bir atama ger ekle tirdi ini duyurdu. Bu kaps...

30/01/2026

Artemis II Wet Dress Rehearsal: Taking Things Into the Home Stretch

The Artemis II wet dress rehearsal will simulate the launch countdown, fully loading fuel and verifying systems ahead of the first SLS and Orion crewed flight....

30/01/2026

Copper Leaf Media Merges With Dimension PR

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

MXL: Aligning Broadcast Production With Software

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

Grass Valley and NETGEAR Partner to Accelerate Enterprise...

Grass Valley , the leading technology provider for live production solutions, and NETGEAR Inc. (NASDAQ: NTGR), a global leader in network solutions, today anno...

30/01/2026

tvONE Appoints Amit Singh as Regional Sales Manager for I...

tvONE, a leading video processor, signal distribution technology and media server developer, announces the expansion of Amit Singh's role to Regional Sales ...

30/01/2026

Mike Aiton Brings Stories to Life with NUGEN Audio

With a career that spans four decades across television, film and post-production, Freelance Sound Designer and Post-production Sound Mixer Mike Aiton has built...

30/01/2026

DPA Showcases its Complete Wireless Microphone Ecosystem...

DPA Microphones will feature its new, fully integrated wireless microphone ecosystem, designed to let audio professionals work faster, cleaner and with total co...

30/01/2026

Ventum Tech and Emergent Announce a Strategic Partnership...

As the Middle East continues to accelerate investment in next-generation media, broadcast, and immersive content technologies, Ventum Tech today announced a str...

30/01/2026

MRMC Broadcast to Highlight High-Precision Motion Control...

Mark Roberts Motion Control (MRMC), a Nikon company and global leader in robotic camera systems, today announced its participation at Integrated Systems Europe ...

30/01/2026

Peacock Hits 44 Million Subs, Lost $552 Million in Q4

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

ATSC Board Leadership Re-Elected For 2026

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

MRC Issues Final Digital Advertising Auction Transparency Standards

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

CBS Atlanta Launches New Weekday Morning News Show with AR/VR Set

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

Boston Conservatory at Berklee Hosts the National Opera Association's 2026 Conference

Boston Conservatory at Berklee Hosts the National Opera Association's 2026 C...