
by Rick Smith , WRALTechWire
From CBC Twitter: Live tweeting from @WRAL @nabpilot @nabtweets @NBCUniversal #nextgentv event in #Raleigh NC.
Hundreds of people gathered on NCSU s Centennial Campus on the afternoon and evening of Monday, February 10, 2018, to take a look at the latest tech evolution headed our way Next Generation TV, also known as Ultra High Definition TV. But what does this tech mean for you as a viewer? Can you still stream since this new tech is for broadcast over the air? Will you need a new TV? What makes NextGen, as it is called, a better viewing experience? What about this new alert system that is designed to deliver warnings to my neighborhood? And when can you expect to see programming that includes the new features?
To answer these questions and more, WRAL TechWire sat down for a briefing from one of the top engineers spearheading testing and development. And we quizzed another thought leader from the National Association of Broadcasters in search of answers.
The broadcast technology is ATSC 3.0, and WRAL TV has been testing it since 2016. Just as WRAL led in the deployment of high definition television, the Internet and other new technologies, so too is the station owned by WRAL TechWires corporate parent Capitol Broadcasting bringing one of the first live demonstrations to Raleigh. But as WRAL anchor David Crabtree reported from the Winter Olympics in Korea last week, NextGen is already live on the Korean peninsula. He offered a sample of the capabilities to come:
A shuttle bus that wends its way through the coastal Olympic region carries more than international media covering the games. It carries the next generation of television receivers on board. Known as ATSC 3.0, its a new TV signal, a new way to receive TV over the air no cable needed.
Also participating in the demo on Monday will be: NAB Pilot, LG/Zenith, ETRI, Samsung and Triveni showcasing transmission equipment from Gates Air, Enensys, Ateme, Electronics Research Inc., and Harmonic.
Talking with WRAL TechWire about Next Gen were Pete Sockett, WRALs director of engineering and operations, and So Vang, vice president of Advanced Tech at the NAB who is the tech lead on the project.
The question on many peoples minds about this technological advance is: I just bought a 4K TV am I going to have a buy a new one. I understand there is dongle(s) tech under development. So will people have to upgrade their 4K TVs? Should they be afraid?
From CBC Twitter: Showing off ATSC 3.0 mobile dongle running Next Gen TV on regular windows tablet, no internet or wireless. The goal is to get this ATSC 3.0 signal into every device. It will be the game changer. Pete Sockett Dir of Engineering Operations
Sockett: None of the TVs being sold today will receive the NextGen broadcast. But as you noticed, in the near future you will be able to get a Dongle [think Google TV Amazon Firestick] or STB [set top box] that will be able to do it, so the TV will not be abandoned.
Additionally, we expect there will be home gateways as well, that will receive the NextGen signal off air and convert it to IP and stream it to TVs in the home over Wifi.
I have a 4K TV and a 4K Blu-Ray player. Will the 4K Blu-Ray player be usable with 4K UHD sets?
Another big question: Will viewers be able to stream and access the Internet through their local stations that embrace the new technology?
Because ATSC 3 has a web-based application environment, it is possible for broadcasters to develop services that support media streaming similar to todays OTT [over the top] services.
In your own words, what are the biggest wow factors of Next Gen TV? Why should viewers be excited?
Sockett: UHD TV, Immersive Audio (including object audio (think I can turn up just the dialog, but not the background ), advanced emergency alerting, interactive TV ( think statistics on athletes, info on candidates participating in quiz shows, requesting info on commercials ) [and more]
The new alert system seems very robust and designed to make people pay more attention because these alerts will be more tightly focused on their neighborhoods. How will the system work (such as waking up devices) and how are developers making sure the technology is not too intrusive?
Sockett: The new system is designed to not only target geographically, but to also wake a device up if the warning warrants it.
The system is designed to allow receivers to track versions of an alert to avoid repetitively waking someone up for the same alert.
4K pictures are already striking. How does 4K UHD broadcasting make the picture even more lifelike? More pixels? Broader range of color support, inching closer to what the human eye can see?
Sockett: UHD represents a suite of additional capabilities, not just more pixels.
WCG Wide color gamut (BT2020 color space) allows for a lot more color to be broadcast actually approaching what the human eye is capable of.
HDR High dynamic range allows for whiter white and darker blacks as well as a lot more steps in the extreme brights and blacks.
Think, detail in white, puffy clouds on a bright sunny day not all blown out also, you can see the detail in a dark dungeon room lit only be a torch its not all blackness.
Will the new technology extend the geographic reach of a TV stations signal?
Sockett: No, but it will be much more robust and easier to receive within the stations coverage contour.
How does the new technology affect markets, i.e. broadcaster limitations on where they can show programs?
Sockett: No effect, it will still be about who holds the rights.
The new technology also means people can watch their TV stations on mobile devices, correct? How will these be affected by the new technology? More dongles? Upgrades? Or will new devices have to be purchased?
Sockett
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
11/08/2026
Homecoming Artist Spotlight: Fabiola M ndez The first cuatrista to graduate from Berklee talks about the community that shaped her career ahead of her Homecom...
11/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/08/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced Dalet Solution Suites, a new portfolio of cloud-native solutions ...
11/08/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase how media companies can prep...
11/08/2026
Transforming your audience into advocates with Kelsey Gamble 10 August 2026
Building community, harnessing fandom for marketing and activating the four stages ...
10/08/2026
Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...
10/08/2026
Saturation plug-in free until 20 August 2026
fedDSP have announced the launch of Raiju, a new guitar pedal-style saturation plug-in that's capable of de...
10/08/2026
New mix-comparison & feedback tool
Independent Swedish record label I/O Music have recently released a handy new tool that provides artists, engineers, prod...
10/08/2026
Additive soft synth gains free counterpart
Sound Radix have just released a free monophonic additive software synth that's based on the same engine as t...
10/08/2026
Chroma integrates MXO oscilloscopes into ATS 8000 platform, rounding out its hig...
10/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/08/2026
Students in the Technology and Applied Composition (TAC) program at the San Francisco Conservatory of Music (SFCM) gain rare, real world experience in professio...
10/08/2026
FOR-A is using its presence at IBC2026 (stand 2.B53, Amsterdam RAI, 11 14 September) to show how its products deliver the answers to the real challenges faced...
10/08/2026
Frontier EU, official Peplink distributor for Europe, will exhibit at IBC 2026 in Amsterdam from 11 to 14 September, presenting live demonstrations of how Pepli...
10/08/2026
Remote Editing Without Cloud Storage Premiere Pro
Michael Cioni August 10, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup...
10/08/2026
Stunning Pixelated ASCII Effect for Apple Motion
Simon Ubsdell August 10, 2026
0 Comments
Apple Motion is perfect for building this popular ASCII unic...
10/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/08/2026
Monday 10 August 2026
Welcome to the Show : Sky Creative unites football fans w...
10/08/2026
Red Seat Ventures' Speakeasy Brings Video to Apple Podcasts, Beginning with ...
10/08/2026
A major unconventional operator increased monthly pumping hours by more than 30% by automating critical frac completion processes and eliminating common sources...
10/08/2026
Today, Apple and Major League Baseball (MLB) unveiled the September schedule for...
09/08/2026
Combines physical modelling with subtractive synthesis
reFX, the company behind the popular Nexus and Vanguard2 soft synths have announced the launch of the...
09/08/2026
Human nuance is not a switch
Dreamtonics have built up a solid reputation off the back of their Synthesizer V Studio software, a powerful vocal-synthesis t...
09/08/2026
COW Jobs: Documentary Editor - Remote
Brie Clayton August 9, 2026
0 Comments
Documentary Editor
July 31, 2026COW Jobs: Lead Generation Representativ...
08/08/2026
Enhanced ToneNET integration & 220 new Premium V2 Tone Models
IK Multimedia have just launched a public beta of Tonex 2.0, a release which is said to repres...
08/08/2026
Honouring the drum machine that redefined modern music
Roland have announced their plans for this year's 808 Day, a day that was founded to celebrate th...
08/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
08/08/2026
Star Wars Hyperspeed Tutorial: The No-Echo Method in After Effects
Graham Quince August 8, 2026
0 Comments
The Echo Effect to create long streaks is n...
08/08/2026
Chyron Releases AXIS 4.0 With Expanded News Workflows and Richer Map Storytellin...
08/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/08/2026
Foundry Unlocks Professional-Grade AI for VFX with Griptape Enterprise; Appoints...
08/08/2026
Award Winning New Horror Film Shot Using Blackmagic Camera App
Brie Clayton August 7, 2026
0 Comments
Fire Alive, shot using the Blackmagic Camera i...
08/08/2026
The global buildout of AI infrastructure reached a new milestone today - Firebird, an emerging AI cloud, launched the CIS region's largest AI factory in Arm...
07/08/2026
Diversified has appointed industry veteran Pete Emminger as global chief technology officer. Emminger will lead the company's global go-to-market technology...
07/08/2026
O'Shea Jackson Jr., Dave Franco, and Mason Thames appear in Idiots by Macon Blair, an official selection of the 2026 Sundance Film Festival. (Courtesy of ...
07/08/2026
An instrument made for the adventurous composer
Described as an instrument made for the adventurous composer , Sonuscore's latest sample library has b...
07/08/2026
Latest solo Synchron libraries arrive
VSL have just released the final two instalments in their range of muted solo string libraries. Recorded in the large ...
07/08/2026
Channel strip offers plug-in control & recall
Along with some new additions to their Inherit modular preamp system, GC Audio's announcements for NAMM 20...
07/08/2026
Opening Statement: Public hearing of the Inquiry into Racism, Hate and Violence ...
07/08/2026
DoubleVerify Shareholders to Receive $13.60 Per Share in Cash, Representing a 30...
07/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...