--
Videoblocks, the first subscription-based stock media company, announced today the launch of its new brand,Storyblocks, to make way for expansion into new content categories. Storyblocks added an image Marketplace with millions of photos in tandem with the rebrand-furthering its path of industry disruption. The new name exemplifies the one-stop-shop for digital storytelling that the company has become, bringing together its libraries of high-quality, affordable stock media. This new identity and image Marketplace advances the company's mission of supporting the mass creative class.
As part of the rebrand, the company has moved its former sub-brand, GraphicStock, completely under the new Storyblocks identity, but will maintain its video and audio sites as Videoblocks by Storybocks (videoblocks.com) and Audioblocks by Storyblocks (audioblocks.com).
Building on the evolution of its brand and responding to the high demand for photos, which make up 70 percent of the stock media industry, the new image Marketplace from Storyblocks is home to millions of photos, vectors and icons. This addition follows the success of its video Marketplace, which has already paid out over $6 million to artists. The new image Marketplace continues the unprecedented 100 percent commission to contributors and cements the company's position as the most artist-friendly and affordable stock media offering in the industry.
For us, introducing Storyblocks and the image Marketplace were the next logical steps on our journey to becoming first and last place creatives go when working on a project, said TJ Leonard, Storyblocks' CEO. The new Storyblocks brand captures our vision of bringing our libraries together into a more unified experience, allowing our members to find the right content quickly, without having to blow their budget or sacrifice quality.
Founder and Executive Chairman, Joel Holland added, Eight years ago, I started a stock media company with a single vision: to provide creative content that everyone could afford. This is still our mission as Storyblocks. Along with our new name, we are now offering our members 60% savings on millions of photos in our new image Marketplace and passing 100% of the earnings on to the original artists. There is a lot of great change happening, but our business model is staying the same. The creative community comes first every time.
A transformative adventure, Storyblocks has evolved from a small, upstart content service, into a sophisticated platform with over 100 million downloads by creators worldwide. Along with this growth, the company recently moved to a new office in Arlington, VA to support its expanding roster of over 100 employees. The office, which is 22,000 square feet and overlooks the Nation's Capital, is equipped with an Airstream RV room and gym game room-all part of a design effort to encourage employee collaboration. As a result of this and other initiatives, the company was recently awarded one of Washington. D.C.'s greatest places to work by Washingtonian magazine.
Nerves keep you honest.
Creative COW asked Leonard if there were any nerves accompanying a rebranding effort on this scale. Any time you make a big change, there are always nerves, he replied, but I think that's good. Nerves keep you honest. They make you think, and they force you to make sure that the reasoning behind big changes is sound.
So sure, you're always nervous about how members, contributors, and the world will react when you introduce something as new and big and bold as our new photo product and the new Storyblocks brand.
But more excitement than nerves, I'll say that!
VideoBlocks CEO TJ Leonard
More than an answer to the simple question of Why? , we wanted to know how Leonard feels that the shift to Storyblocks reflects a change in the companys own understanding of itself.
The biggest change is around the way we think about our job, he says. Our mission from the beginning has been, how do we take great, hgh-quality stock media and make it affordable and accessible for artists, regardless of their budget or backgrounds. That's not changing, but in the beginning we also thought about media types - we thought about video, then about graphics, then about music. Today I think we orient our thinking, and our business around the Member, the Artist. It's about what they're using our content to achieve.
As we go out and talk to these people, more and more of them are telling us that they self-identify as digital storytellers. They're using our content to create a narrative, and they want that narrative to be authentic, they want it to be compelling, and they're looking for help from anyone who's willing to help them do so.
For a long time, we did everything from organize the teams, to the way we talked about the products through our marketing, we talked about video, and images, and music as three very distinct things. Today, we see it as one big member experience, in pursuit of empowering our customers to go out and tell better stories.
This change in how customers see their own missions is true not just for individual artists, but for creative enterprises of every size, Leonard continues. Rewind all the way back to the beginning of the production industry, most of the time, you might have the production team buying video on one coast in LA, and the people responsible for branding buying photos in New York. There just wasn't a ton of overlap. Now, they're digital agencies, and they're mixing media all the time.
Leonard feels that credit for the changes at Storyblocks should be shared between founder Joel Holland and the company's customers. When we ask ourselves What should we do next?', Joel never wanted to sit for a room for 6 hours and stare at each other. He always sai
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
-- 
