How do you tell a great, entertaining story in 20 seconds? This is the question Sweet Spot Content formulated the answer to in their latest production for hippo.co.za.
Rather than producing a longer version together with a cut-down, they took up the challenge of getting the message across effectively in just 20 seconds. As a highly experienced team, they had the necessary understanding of using time optimally and the creative discipline to pull it off.
The insight that inspired the campaign, devised by agency MetropolitanRepublic, was simple: if you don't compare insurance quotes with hippo.co.za, so that you can find the one that's best for you, you're choosing insurance irrationally. The agency arrived at a simple method of dramatising this message - by telling stories about the most irrational ways anyone could choose insurance.
So to begin answering the bigger question - how to achieve this in just 20 seconds per spot - co-director and cinematographer, Miles Goodall says the story is everything and has to be good and single-minded.
And that's where the fun began. Sweet Spot Content and MetropolitanRepublic collaborated to develop the stories about the most outrageous ways to choose insurance. It was a very productive exercise, and yielded five executions crafted specifically to play out in 20 seconds - building on the same cheeky humour that Hippo.co.za is known for.
MetropolitanRepublic's Michael Vines (copywriter) and Coenraad Grebe (art director) talk about the alliance, Sweet Spot is very open to genuine collaboration, which is refreshing. From the conceptual beginnings of the TV campaign (in which they were very involved) all the way through to post, Linda, Miles and Gareth never wavered in their attention to detail and utter commitment to producing the best films possible. They were cognisant of our clients needs and managed to consistently surprise us with their ideas and solutions.
The first outrageous choosing technique to hit TV sets across the country is the Jet Engine method. All you need is a wall with your options marked out on it, a jet engine and a Velcro-covered boiler suit. Or simply use the Hippo instead.
Watch the video here: http://www.youtube.com/watch?v=jRmXKJmDTl8
A key part of this commercial's success, and of the production as a whole, lay in the planning. When you've got very little time to tell the tale, you need to make it count by getting the details right.
Sweet Spot Content put this approach into practice in many ways, most notably in their production design. Says co-director and production designer Gareth Paul, A lot of detail in things like the art direction helps to tell the stories in 20 seconds, because it immediately let's the viewer know where they are intuitively, it supports the characters - and it can also add to the humour.
The shot list was also key, with a detailed and disciplined shooting plan becoming a part of the process as far back as in the initial treatment. That meant carefully working out and thinking through every single shot well in advance.
But possibly the most important detail to pay attention to was the casting. A rigorous and wide-ranging search yielded comical characters whose looks add to the stories and were naturally suited to their roles.
This thorough and uncompromising approach is made possible by Sweet Spot's unique formula. With the experienced Linda Notelovitz in charge of the production, Miles a DOP and director of longstanding repute and Gareth with a dual background in film and on agency side, they create a powerful and energetic unit. With an instinctive understanding of each other's roles, dividing and conquering is effortless, and all bases are always covered.
This was underlined by Michael and Coenraad, The Sweet Spot team went the extra mile in every aspect of the production - from wardrobe, through to art direction and even the locations. In Miles and Gareth we found a directing team that is not only creative, but possesses an enviable attention to detail - and their care and attention is obvious in the finished ads.
The Jet Engine Method also received Brendan Seery's marketing and media orchid in the latest edition of the Saturday Star.
Watch the second video of the campaign, The Tazer Method, here: http://www.youtube.com/watch?v=fDpJt7XTUkQ
Find out more about Sweet Spot Content
Website: www.ssc.tv
Facebook: https://www.facebook.com/pages/Sweet-Spot Content/208845937582?fref=ts
Bizcommunity: http://www.bizcommunity.com/Pressoffice/SweetSpotContent
Vimeo: http://vimeo.com/lindanotelovitz
Email: linda@ssc.tv
Client - Hippo.co.za
Exec Head of Marketing: hippo.co.za: Carl Louw
General Manager Marketing: hippo.co.za: Navashnee Moodley
Brand Manager: hippo.co.za: Bronwyn Diemont
Sweet Spot Content Production team
Producer: Linda Notelovitz
Director/Cinematographer: Miles Goodall
Co-Director/Production Designer: Gareth Paul
Post Production - Left
Editor: Nic Goodwin
Agency - Metropolitan Republic
Founder and Chief Creative Strategist: Paul Warner
Creative Director: Rob Rutherford
Senior Art Director: Coenraad Grebe
Art Directors: Warwick Rautenbach and Byron Liatos
Senior Copywriter: Michael Vines
Copywriter: Annette Nel
Strategist: Brent Tollman
TV Producer: Jill Lotriet
Group Account Director: Kim Nast
Account Manager: Carl Nienaber
00:00
--
Most recent headlines
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
How do you tell a great, entertaining story in 20 seconds? This is the question Sweet Spot Content formulated the answer to in their latest production for hippo.co.za. 
