The ability to generate thoughts and build relationships within the stream of consciousness characterizes the human mind. We think in concepts. By filing each memory not just as a picture, but as a series of associated values, ideas and themes, it then has the ability to think' in a meaningful way; to see patterns, distinguish differences, identify commonalities, find common threads and join up memories and ideas in a way that creates meaning and fuels creativity.
These common threads' are, in essence, metadata - and have as much of a place within computing as in the human brain. They give us the ability to turn disparate data into something meaningful - to see' the content of the picture, to recognize and join up the concepts associated with a clip or file. And their application within the field of broadcast is continually growing.
Real-world metadata applications in the field of broadcast
Metadata potential is almost limitless. There's a good chance you'll already be familiar with some of the central applications. But it doesn't hurt to recap. Metadata can:
Help with technical production; allowing for video spec to be matched up when selecting clips for composition, or for dictating how they are distributed.
Speed up the search process; allowing clips to be identified by theme, visual elements, emotion' - through AI sentiment analysis, and even spoken content through AI-based speech detection.
Automate scheduling -fill slots with assets based on series, chronology, theme, subject, genre, demographic or any other metric that works for you.
Match advertising with broadcast content, creating congruence and improving ROI for advertisers.
Assist with the categorization of media assets according to rights permissions and access certificates.
Quickly filter out sensitive and adult content which is not suitable for certain audiences through sentiment and language analysis.
Make your system intuitive and accessible to third-party users who need access to your media library.
Deliver automated speech-to-text and subtitling, along with associated time codes.
Allow for you to engage in more sophisticated reporting processes; giving you strategic insight into your media asset performance, but also providing greater accountability to external stakeholders.
Major Usage Trends of metadata in the Broadcast & Media industry
A few of these areas are seeing particular interest in the broadcast market at the moment. Take for instance the broad field of rights management. For broadcasters, content exchangers and anybody managing a huge library of film and TV assets (or media in general), then metadata tags can be associated with assets relating to publication/depublication dates, geo-blocking policies, view counts and syndication. This is of vital importance for ensuring that the right content goes to the right markets, or perhaps more importantly - doesn't go to the wrong ones - thus providing an added level of security and checking, and ensuring that expensive legal mistakes aren't made.
Metadata is also helping broadcasters to make their content libraries more accessible and appealing to audiences; localizing content through the provision of languages and subtitles, or associating themes and synopsis. These latter elements don't merely allow for a user - be they industry or consumer - to assess whether a given asset is right for them, but also allow for better predictive algorithms to be used; making for more efficient workflows and/or keeping audiences happy, loyal and tuned in.
Metadata isn't only useful for the input part of the broadcast process though. It's also key to understanding how your content library as a whole has been used and compiling reports based on the overarching themes and nature of that use. What parts of your library have generated the most value? Be it financial, administrative or project management-based, the ability to gain an overview of your media performance based on its metadata properties gives you a much more sophisticated and usable business-level understanding - allowing you to make strategic decisions for the future.
VSN and metadata
The significance of metadata in the management of media has been apparent to VSN right from the beginning - and as such, we've always worked to push the boundaries of how it can be used, and how we can innovate to make it faster, more accurate, and more usable.
This means metadata isn't merely a hastily applied afterthought in our media management systems (VSN Explorer)- it's built from the core up. It's key that metadata elements are present and utilized throughout the entire workflow, and we make sure of this by integrating it into every one of our systems, but also by making sure that as content is passed through each of these systems, metadata flows alongside it. All of the metadata applications discussed above are built right into the core of our system; fully customizable user-generated metadata input, that where possible, integrates predictive or automated workflows to make the metadata categorization process smoother and more efficient.
A crucial component of this is the use of AI; a key element that sets VSN apart from many lower-level competitors. We achieve this by partnering with the best in the field - the so-called Big Three' (Google Cloud, Microsoft Azure and IBM Watson) to harness the power of the millions of inputs they receive every day.
This ability to categorize and learn is a very big deal. Traditionally, because metadata is essentially about ascribing human understanding' to a video, then the process of generating metadata was necessarily human in nature. Pity the poor person, locked away in a basement, watching thousands of hours of video, and attempting to generate as many conceptual tags as their poor, add
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
16/10/2025
VAMPIRE has been integrated onto GM Defenses Infantry Squad Vehicle (ISV), providing a mobile solution to effectively and affordably counter small drone threat...
16/10/2025
The AgilePod mounted on the host aircraft....
16/10/2025
60% say infotainment systems are a critical purchasing or leasing consideration,...
16/10/2025
NEW YORK The Broadcasters Foundation of America has launched its 2025 Year-End Giving Campaign, which seeks to raise donations from tax-deductible personal and ...
16/10/2025
Roku has added several new features to its user interface and operating system meant to make it easier to discover and personalize content, the company said....
16/10/2025
NEW YORK CNN has announced that its All Access subscription tier will launch in the U.S. on Oct. 28, providing audiences with a centralized destination for CNN&...
16/10/2025
Student Spotlight: Alan Villanueva The graduate student and saxophonist, who performed on Natalia Lafourcades Latin Grammy-nominated Live at Carnegie Hall alb...
16/10/2025
The XR Sports Alliance (XRSA) has announced the third cohort of members. The new members include Maple Leafs Sports & Entertainment (MLSE), the Vegas Golden Kni...
16/10/2025
NEW YORK The Broadcasters Foundation of America has launched its 2025 Year-End Giving Campaign which seeks to raise donations from tax-deductible personal and c...
16/10/2025
NEW YORK Australia's Nine Network and the NHL today announced a media partnership that will bring the world's premier professional ice hockey league to ...
16/10/2025
Parks Associates has released new data showing that nearly half (45%) of U.S. internet homes watch free ad-supported streaming TV (FAST) services and 89% of U.S...
16/10/2025
TROY, Mich. -New data from J.D. Power's 2025 U.S. Residential Internet Service Provider Study shows that residential wireless internet providers are growing...
16/10/2025
Back to All News
Thailand's Legendary Outlaw Returns: Tee Yai: Born to be ...
16/10/2025
Back to All News
Christmas Is Just Around The Corner: Home For Christmas Season...
16/10/2025
Back to All News
Trist n Ulloa Stars in El crimen de Pazos, the New Netflix Ser...
16/10/2025
ABS Completes Redomiciliation to Dubai Development Authority as Part of Strategi...
16/10/2025
This Saturday October 18 Katja Mia will burst onto the radio airwaves for the first time as she joins 2FM. Katja will be standing in for Bl thnaid Treacy on Sat...
16/10/2025
This October, RT is delighted to support Wexford Festival Opera, Babor International Arts Festival for Children, Open House Dublin and 36 other arts and cultu...
16/10/2025
GeForce NOW is more than just a platform to stream fresh games every week - it offers celebrations for the gamers who make it epic, with member rewards to sweet...
15/10/2025
Across the world, early-career reporters are interrogating systems that shape daily life, from mortuaries and classrooms to the corridors of legal education and...
15/10/2025
St. Louis Blues Pay Tribute to Ozzy Osbourne in New Pregame Open VideoThe NHL franchise worked with production firms 2WEI and 4th Floor CreativeBy Mark J Burns,...
15/10/2025
Cobalt Digital, G3DVu, Proxima Vision, and Telos Alliance Renew Premier Sponsors...
15/10/2025
By Paige Bethmann
Before my grandmother passed away in 2019, I went to visit her in the hospital where she'd been for a few weeks. When I arrived, the nurs...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
15/10/2025
Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...
15/10/2025
Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...
15/10/2025
Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...
15/10/2025
CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...
15/10/2025
OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...
15/10/2025
NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...
15/10/2025
SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...
15/10/2025
SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...
15/10/2025
LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...
15/10/2025
Back to All News
Frankenstein' Comes to Life With New London Exhibition an...
15/10/2025
Abu Dhabi, UAE October 15, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
15/10/2025
Sheldon Nichols and Will Trickett to find and prepare more classic cars for budget conscious would-be owners from Wiser Films
UKTV have recommissioned the clas...
The ability to generate thoughts and build relationships within the stream of consciousness characterizes the human mind. We think in concepts. By filing each memory not just as a picture, but as a series of associated values, ideas and themes, it then has the ability to think' in a meaningful way; to see patterns, distinguish differences, identify commonalities, find common threads and join up memories and ideas in a way that creates meaning and fuels creativity. 
