The ability to generate thoughts and build relationships within the stream of consciousness characterizes the human mind. We think in concepts. By filing each memory not just as a picture, but as a series of associated values, ideas and themes, it then has the ability to think' in a meaningful way; to see patterns, distinguish differences, identify commonalities, find common threads and join up memories and ideas in a way that creates meaning and fuels creativity.
These common threads' are, in essence, metadata - and have as much of a place within computing as in the human brain. They give us the ability to turn disparate data into something meaningful - to see' the content of the picture, to recognize and join up the concepts associated with a clip or file. And their application within the field of broadcast is continually growing.
Real-world metadata applications in the field of broadcast
Metadata potential is almost limitless. There's a good chance you'll already be familiar with some of the central applications. But it doesn't hurt to recap. Metadata can:
Help with technical production; allowing for video spec to be matched up when selecting clips for composition, or for dictating how they are distributed.
Speed up the search process; allowing clips to be identified by theme, visual elements, emotion' - through AI sentiment analysis, and even spoken content through AI-based speech detection.
Automate scheduling -fill slots with assets based on series, chronology, theme, subject, genre, demographic or any other metric that works for you.
Match advertising with broadcast content, creating congruence and improving ROI for advertisers.
Assist with the categorization of media assets according to rights permissions and access certificates.
Quickly filter out sensitive and adult content which is not suitable for certain audiences through sentiment and language analysis.
Make your system intuitive and accessible to third-party users who need access to your media library.
Deliver automated speech-to-text and subtitling, along with associated time codes.
Allow for you to engage in more sophisticated reporting processes; giving you strategic insight into your media asset performance, but also providing greater accountability to external stakeholders.
Major Usage Trends of metadata in the Broadcast & Media industry
A few of these areas are seeing particular interest in the broadcast market at the moment. Take for instance the broad field of rights management. For broadcasters, content exchangers and anybody managing a huge library of film and TV assets (or media in general), then metadata tags can be associated with assets relating to publication/depublication dates, geo-blocking policies, view counts and syndication. This is of vital importance for ensuring that the right content goes to the right markets, or perhaps more importantly - doesn't go to the wrong ones - thus providing an added level of security and checking, and ensuring that expensive legal mistakes aren't made.
Metadata is also helping broadcasters to make their content libraries more accessible and appealing to audiences; localizing content through the provision of languages and subtitles, or associating themes and synopsis. These latter elements don't merely allow for a user - be they industry or consumer - to assess whether a given asset is right for them, but also allow for better predictive algorithms to be used; making for more efficient workflows and/or keeping audiences happy, loyal and tuned in.
Metadata isn't only useful for the input part of the broadcast process though. It's also key to understanding how your content library as a whole has been used and compiling reports based on the overarching themes and nature of that use. What parts of your library have generated the most value? Be it financial, administrative or project management-based, the ability to gain an overview of your media performance based on its metadata properties gives you a much more sophisticated and usable business-level understanding - allowing you to make strategic decisions for the future.
VSN and metadata
The significance of metadata in the management of media has been apparent to VSN right from the beginning - and as such, we've always worked to push the boundaries of how it can be used, and how we can innovate to make it faster, more accurate, and more usable.
This means metadata isn't merely a hastily applied afterthought in our media management systems (VSN Explorer)- it's built from the core up. It's key that metadata elements are present and utilized throughout the entire workflow, and we make sure of this by integrating it into every one of our systems, but also by making sure that as content is passed through each of these systems, metadata flows alongside it. All of the metadata applications discussed above are built right into the core of our system; fully customizable user-generated metadata input, that where possible, integrates predictive or automated workflows to make the metadata categorization process smoother and more efficient.
A crucial component of this is the use of AI; a key element that sets VSN apart from many lower-level competitors. We achieve this by partnering with the best in the field - the so-called Big Three' (Google Cloud, Microsoft Azure and IBM Watson) to harness the power of the millions of inputs they receive every day.
This ability to categorize and learn is a very big deal. Traditionally, because metadata is essentially about ascribing human understanding' to a video, then the process of generating metadata was necessarily human in nature. Pity the poor person, locked away in a basement, watching thousands of hours of video, and attempting to generate as many conceptual tags as their poor, add
Europe Stories
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
25 Nov 2025
VEON's QazCode and MeetKai Sign Agreement to Power National LLM...
25/11/2025
UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...
25/11/2025
A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...
25/11/2025
Article courtesy of Cinematography World
Read the article
FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...
25/11/2025
Article courtesy of Prensario
Read the article
La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
The awards, celebr...
25/11/2025
Article courtesy of Televisual
Read the article
Already live in Los Angeles and rolling out in New York and London, Nara gives producers, colourists, conform ...
25/11/2025
Article courtesy of Digital Media World
Read the article
ARTONE post-house in Tokyo is the first facility in Japan to integrate Baselight M, choosing its prec...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
Once hidden in post-production suites, the artists who make movies and TV shows look the way they ...
25/11/2025
Article courtesy of Deadline
Read the article
The Brutalist' & Bad Bunny's Nuevayol' Music Video Among 2025 FilmLight Colour Award Winners - Cam...
24/11/2025
Robyn made her long-awaited return to the stage this week, as Spotify and Acne Studios brought friends and top fans together for an unforgettable evening at the...
24/11/2025
After more than two years of redevelopment, FC Barcelona returned to its spiritual home on November 22, hosting Athletic Club in the first La Liga match at the ...
24/11/2025
24 Nov 2025
Kyivstar Launches Starlink Direct to Cell Satellite Connectivity in Ukraine Today's Launch Makes Ukraine the First Country in Europe Where Star...
24/11/2025
Ahead of the new ninth series of Dancing with the Stars, kicking off in January 2026, RT and Shinawil have announced the arrival of three new faces to the hit ...
21/11/2025
Fans have been counting down the days until the final theatrical chapter of Wicked is revealed. To celebrate the highly anticipated release of Wicked: For Good ...
21/11/2025
Last week, Spotify turned up the volume in Seoul with the return of Spotify Hous...
21/11/2025
Wiesbaden, November 21, 2025. The SGL Carbon site in Meitingen has reason to celebrate as one of its trainees received a special award. Elias Stemmer was honore...
21/11/2025
Sky Media's £2m award-winning sustainability initiative crowns its first charity as this year's standout changemakerFriday 21 November 2025
GoodGym nam...
21/11/2025
As COP30 draws to a close, the International Electrotechnical Commission (IEC), ...
20/11/2025
Your playlists are personal. They're the soundtracks to your road trips, your quiet mornings, and your biggest celebrations; collections of memories and dis...
20/11/2025
Spotify, uzun s redir zerine al t T rk m zik k lt r n n ikon haline gelmi ...
20/11/2025
For the first time, Spotify has teamed up with The Hollywood Reporter to cohost ...
20/11/2025
This year's ARIA Awards marked a turning point for Australian music, and Spotify was right at the heart of it. For the first time in the awards' nearly ...
20/11/2025
15 March 2012
SHARE Facebook Twitter Linkedin Email
Cinegy and Vericom are pleased to announce the recent deployment of Cinegy Archive for production and as...
20/11/2025
6 September 2012
SHARE Facebook Twitter Linkedin Email
FIC Turkey supplies media content to Pay TV under Fox TV Channel brands in Turkey.
At the start of s...
20/11/2025
25 June 2014
SHARE Facebook Twitter Linkedin Email
Last month VIVA finalized its Cinegy installation in order to produce and broadcast the World Cup Brazil ...
20/11/2025
1 October 2014
SHARE Facebook Twitter Linkedin Email
With 5 locations spread out around Baden-W rttemberg, Schw bisch Media required a scalable end to end s...
20/11/2025
27 April 2015
SHARE Facebook Twitter Linkedin Email
Cinegy, which develops and produces media asset management products that are used in flagship production...
20/11/2025
12 August 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 26 October 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
5 November 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany 3 November 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
12 February 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 9 February 2016 - Cinegy, which develops and produces software technology for digital...
20/11/2025
22 June 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 21 June 2016 - Cinegy today announced that ABS BROADCAST, one of the largest independentl...
20/11/2025
10 January 2017
SHARE Facebook Twitter Linkedin Email
Find us on page 12 of the Program Guide 2016
Tags
NewBay Media Awards , Program Guide 2016 , broadc...
20/11/2025
15 March 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 15 March 2017 - Cinegy today announced that Thailand's Next Step direct-to-home Free...
20/11/2025
12 December 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 13 December 2017 - Cinegy today announced that it is making its Cinegy Air Cloud Pack...
The ability to generate thoughts and build relationships within the stream of consciousness characterizes the human mind. We think in concepts. By filing each memory not just as a picture, but as a series of associated values, ideas and themes, it then has the ability to think' in a meaningful way; to see patterns, distinguish differences, identify commonalities, find common threads and join up memories and ideas in a way that creates meaning and fuels creativity. 
