
ATTO Technology, Inc., the recognized leader in powering high-performance audio and video workflows, will showcase its latest solutions supporting the ever increasing demands of higher resolutions, multiple formats and full integration with a companys IT infrastructure at the International Broadcasting Convention (IBC) in Amsterdam, The Netherlands, September 12 through September 16 in the RAI Exhibition and Congress Centre, Hall 7 Stand F.41. ATTO's extensive line of storage and network connectivity products will also be seen throughout the show floor in over 50 workflow demonstrations of the industry's top manufacturers, who look to ATTO for the enabling technology that maximizes the performance of their storage solution.
This business is about monetizing content. As larger percentages of that content are viewed on a wide variety of devices, at higher and higher resolutions, being able to support this varied workflow, as well as seamlessly integrate into enterprise-level IT infrastructures is essential, said Wayne Arvidson, vice president of marketing and channels at ATTO Technology, Inc. As a result, the demand is increasing for faster storage and network connectivity, more integrated asset management, and support for virtualized and big data infrastructures, all of which ATTO is demonstrating in our stand and via the 50 plus solution partners we have on the show floor. These presentations, coupled with our extensive partner network, are a perfect example of why the media and entertainment industry consistently relies on ATTO to produce high-performance solutions for their entire enterprise.
Today's workstation-based applications are evolving and demanding more sophisticated, feature-rich storage solutions. These high-end professional environments require multiple users to share access to large amounts of storage while maintaining the high throughput rates required for the rich media and content applications they serve. Digital media professionals are driving the need for more sophisticated configurations, which require multiple users to share a pool of storage for continuous access to large amounts of data. As a result, multiple workstations are needed to access storage and they rely on fragmented storage solutions that dont fulfill the high-availability, high-performance demands of digital media applications in shared SAN environments. ATTO will highlight its solution to this very demanding problem in a demo of MultiPath Director , a feature rich driver found in Celerity Fibre Channel host bus adaptors (HBAs) that, when paired with enterprise class storage systems, provides a completely redundant, high performance storage solution for workstation applications in digital video, audio and content-creation environments. MultiPath Director is the only storage connectivity solution that allows you to manage multiple paths between Linux , Mac and Windows workstations and servers to connect directly and perform real time editing on enterprise class storage. This high- performance collaborative workflow solution keeps digital media content available in real time for multiple users and allows for significant gains in productivity, minimal downtime and uninterrupted access to enterprise-class storage.
ATTO's Celerity Fibre Channel 16Gb Gen 5 powered HBAs, the industry's first quad channel card deliver the highest bandwidth and lowest latency available in the market, as well as reliable and scalable connectivity with twice the maximum throughput of previous solutions. They address the needs of workflows including capture, edit, content management and distribution with extremely fast, efficient and reliable data transfers. In addition to MultiPath Director, Celerity HBAs include ATTO's exclusive Advanced Data Streaming (ADS ) technology, which manages latency in real-time environments for the smoothest data streaming and best-in-industry data transfers, eliminating dropped frames and the need for re-rendering. When combined with ATTO's FibreConnect 1600 series, which includes 16Gb Fibre Channel switches, it creates a complete SAN connectivity solution with high bandwidth, low latency and the lowest power consumption in the industry. FibreConnect switches are engineered to deliver smooth and reliable data transfer over a SAN for mission critical applications, such as video streaming and virtualized environments.
Another live demo will stream 4K through the new ATTO ThunderLink FC2162, a Thunderbolt 2 desktop device that connects Thunderbolt-enabled workbooks and workstations to a Fibre Channel SAN. This newest extension of the Desklink Device family, features the latest revolutionary I/O technology from Intel . With transfer speeds of 20Gb/s, ATTO's Thunderbolt 2 ThunderLink Desklink Devices are ideal for the creative professional who needs access to external storage and networks for I/O demanding applications, including 2K, 4K, 3D and ultra-high-definition video post-production workflows. To ensure cross-compatibility, ATTO Thunderbolt 2 products have multiple operating system, port and driver options. This enables users to preserve their existing Thunderbolt investments and maintain compatibility with multiple platforms. ADS Technology provides the fastest, most consistent time-to-data, delivering best-in-industry aggregate bandwidth and predictable data transfers for high performance applications or mobile platform users. ThunderLink Desklink Devices provide Thunderbolt to Fibre Channel, SAS or 10GbE connectivity, giving all-in-one systems and mobile computing platforms access to 16Gb or 8Gb Fibre Channel SANs, storage devices, Ethernet networks and iSCSI storage at unprecedented speeds. ATTO ThunderStream Desklink Devices add RAID technology, creating a robust and embeddable RAID controller for professional and prosumer storage applications. In b
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...