
Ericsson CEO forth in MWC2015 their vision of transforming the industry Las previsiones para 2015 se centran en el v deo, el crecimiento de los usuarios de LTE y la cobertura de banda ancha m vil.
President and CEO Ericsson, Hans Vestberg, ha reflexionado sobre el ritmo de cambio que la industria est experimentando durante sesi n informativa de apertura a prensa y analistas en el Mobile World Congress de Barcelona, mostrando las ltimas soluciones que la compa a est ofreciendo al mercado y haciendo un ejercicio de prospectiva para 2015.
Vestberg ha destacado que osotros vemos para este a o cuatro cambios fundamentales: m s personas van a ver v deos bajo demanda y descargados que emisiones de TV; el v deo generar la mitad del tr fico de datos m viles; el crecimiento de los usuarios de LTE superar el 80%; y la cobertura de banda ancha m vil superar el 70%. Todo ello genera un fuerte impuso para el cambio y abre nuevas oportunidades tanto a la industria de la nuevas tecnolog as como a otras industrias .
Seg n Vestberg, hay una nueva l gica que est siendo utilizada en numerosas industrias. Estamos asistiendo a un cambio definitivo que va de los productos f sicos a los servicios digitales. Nuevos modelos de negocio est n emergiendo junto con nuevas maneras de resolver viejos problemas que crean nuevas eficiencias. La aut ntica relaci n con el cliente puede crearse utilizando herramientas digitales. Al fin y al cabo, estamos viendo c mo las nuevas tecnolog as empujan a la transformaci n que est cambiando las reglas de juego .
Durante el Mobile World Congress, Ericsson va a mostrar una amplia gama de capacidades que dan respuesta a una gran variedad de necesidades para multitud de clientes.
Ya en el Consumer Electronics Show celebrado el pasado mes de enero, Ericsson fue el primero en introducir LTE-LAA, License Assisted Access en peque as celdas, permitiendo a los usuarios utilizar la combinaci n de las bandas con y sin licencia para conseguir mayores ratios de descarga en interiores.
El Ericsson Radio System supone una nueva y completa aproximaci n a c mo construir redes radio dirigidas a 5G con el Router 6000 Series integrando red troncal IP en la red radio. Networks Software 15B, el ltimo lanzamiento de software de red de Ericsson, incluye Ericsson Virtual Router, que mejora la cobertura para app y permite operar simult neamente con LTE TDD-FDD, un nuevo lanzamiento del Ericsson Network Manager, adem s de otras funcionalidades.
Adem s de hardware y el software, Ericsson ha presentado su Servicio App Experience Optimization, que permite mejorar el tiempo de acceso al contenido en m s de un 70% y el tiempo de descarga en m s de un 50%. La fuerte posici n de Ericsson en la transformaci n TI est representada por el lanzamiento del Digital Telco Transformation, unas herramientas para la integraci n de sistemas y consultor a que permite a los operadores convertirse en digitales en su propio desarrollo de negocio y en su interacci n con los clientes. Una parte de esa bater a de herramientas es el Expert Analytics 15.0, una soluci n de software que predice la satisfacci n del usuario y permite a los operadores tomar medidas de forma autom tica, lo que mejorar la puntuaci n general del Net Promoter Scores.
En cuanto a ingresos e innovaci n, el ltimo lanzamiento es el Media Delivery Network, que permite a los operadores posicionarse con fuerza en el n cleo de la cadena de valor de la oferta a los medios.
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