ProSiebenSat.1 Acquires Commerce Business for Experience Gifts from Jochen Schweizer
Establishment of a joint holding company for mydays GmbH and Jochen Schweizer GmbH
Brands and companies will remain and complement each other
Munich, June 21, 2017. ProSiebenSat.1 Group is expanding its commerce business with another acquisition by taking a majority stake in Jochen Schweizer GmbH, which operates the business for experience gifts within the Jochen Schweizer Holding. The transaction is based on an enterprise value of EUR 108 million which corresponds to a ratio of the company s enterprise value to EBITDA of c. 11x as per year end 2016. Jochen Schweizer has built up the Munich-based company of the same name into a leading provider of experiences and experience gifts in Germany, Austria and Switzerland. The company's success has been shaped in particular by the outstanding brand and the expansion of omnichannel sales online, stationary retail and branded shops. ProSiebenSat.1 will combine the acquired company with its own 100 % stake in mydays under the umbrella of Jochen Schweizer mydays Holding GmbH. ProSiebenSat.1 will have a 90 % and Jochen Schweizer a 10 % stake in this new company. Both companies and brands will remain under the new holding company and complement each other in terms of offering and focus. The acquisition is subject to approval by the responsible cartel authorities.
Thomas Ebeling, CEO of ProSiebenSat.1 Media SE: Jochen Schweizer, a pioneer in the experience and events sector in Germany, has established his company as a major player. Since 2015, we have also been operating in this segment with mydays which has helped us to understand the market and have generated significant growth with our wide reach. The expansion of our portfolio with Jochen Schweizer's brand, expertise and omnichannel positioning is a perfect fit and provides a base for further growth and synergies.
Jochen Schweizer, Active Chairman of Jochen Schweizer Holding GmbH: By combining the two companies, we are pooling the expertise and strengthening the position vis- -vis international market participants. At the same time, we are providing Jochen Schweizer GmbH an even better basis for further expansion.
The experience and event voucher market is posting attractive growth rates in the German-speaking region. For ProSiebenSat.1, the acquisition of Jochen Schweizer GmbH is the addition of another successful company that matches the Group's consistent commerce strategy. The Group has more than doubled mydays' revenues in the first three years since becoming part of the Group. In the future holding company, both brands will have an equal status and will complement each other, promote technical innovations and build on the omnichannel focus on online, stationary retail and branded shops.
Within ProSiebenSat.1's commerce portfolio, mydays is assigned to the travel vertical (including weg.de and tropo), which the Group is currently subjecting to a strategic review. mydays is not part of this review process.
About ProSiebenSat.1
ProSiebenSat.1 Group is one of the most successful independent media companies in Europe with a strong presence in the TV and digital markets. Free TV financed by advertising is the core business of the Group. The station family comprising SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX, and kabel eins Doku is the Number 1 in the German audience and TV advertising markets. The Group has tapped into an additional attractive business area through the distribution of its television channels in HD quality. At the same time, the Group successfully networks the wide reach of its TV business with a strong digital unit. Already today, ProSiebenSat.1 is Germany's leading video marketer on the Internet and with maxdome or Studio71 one of the most successful providers of digital entertainment. ProSiebenSat.1 has also built up a successful e-commerce business of digital platforms in recent years, which is now one of the Group's most important growth drivers. This broadcasting, digital entertainment and commerce portfolio is supplemented by Red Arrow, an international production and distribution network. The headquarters of ProSiebenSat.1 are in Unterf hring near Munich. The entity was founded in October 2000 and today employs a workforce of around 6,000 people. The ProSiebenSat.1 share has been listed in the leading DAX index since March 2016.
About the Jochen Schweizer Group
The Jochen Schweizer Group's aim is to get people excited about experiences. The Jochen Schweizer brand is synonymous with experiences and is pioneering the space for the digitalization of the leisure and experience sector. The online shop at jochen-schweizer.de serves customers as a source of inspiration and a search engine for thousands of different experiences around the world. It offers experiences as gifts and for oneself in different forms of presentation such as the Experience Box, the Experience Voucher or the Experience Ticket with real-time scheduling. The products are also available in over 40 proprietary shops and from more than 5,000 retail partners in Germany and Austria. At jochen-schweizer-corporate.de, corporate customers can find experience-based solutions for emotional employee and customer retention. These include coaching sessions, company events, incentive programs and unique events for presenting brands and products. In addition, Jochen Schweizer develops and builds new experience destinations such as the Jochen Schweizer Arena, which opened in March 2017. The group has 650 employees. Further information: www.jochen-schweizer.de
About mydays
Anticipation, excitement, tears of joy - that's giving with mydays. As an expert in extraordinary gifts with a deep message, mydays is revolutionizing the culture of gift-giving and bringing peopl
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ProSiebenSat.1 Acquires Commerce Business for Experience Gifts from Jochen Schweizer
