First Live 4K Broadcast Made Poible with MTVGs 9 Flex and FUJINON Lenses

When the worlds best golfers tee it up at the Augusta National course on April 7, U.S. viewers can experience for the first time the astonishing nuance and detail of live 4K television. Essential to this groundbreaking event is the mobile production unit launched at the Masters by Denver-based Mobile TV Group. MTVGs 39 Flex truck features twelve Sony HDC4300L 2/3 inch 4K Ultra High-Definition super slo-mo cameras with High Dynamic Range for accurate reproduction of light conditions from bright sunlight to dark shadows. The cameras are matched with FUJINON 4K UHD/HDR lenses from the Optical Devices Division of FUJIFILM of North America. The 53-foot double expando unit is ideal for both sports and entertainment productions, boasting up to 48 4K inputs (or 192 inputs in HD). The FUJINON lenses on the 39 Flex are also compatible with Grass Valley LDX cameras on the firm's other mobile units.

. MTVGs 39 Flex mobile unit with Sony HDC4300L camera and FUJINON XA99x8 ultra-wide field lens

MTVG co-owner and GM Philip Garvin said, As we expand our fleet of Flex 4K mobile units, were focusing on delivering the very highest quality, since that's the added value for the fan watching at home. Ultra high-definition and high dynamic range are rewriting the rule book for pro sports events. At the same time, we recognize that 4K is an emerging standard for broadcasters, so were designing our units with components and workflows that also work economically for HD and Super Slomo production.

With optical performance and quality beautifully complementing the 4K UHD cameras, Garvin feels the new lenses will be vital in demonstrating the production possibilities of 4K for live broadcast today. The lens assortment includes: two FUJINON UA80x9 4K+ UHD field lenses; two XA99x8 ultra-wide field lenses; four XA77x9.5 telephoto field lenses; two ZA22x7.6 telephoto remote control lenses and two HA18x5.5 wide-angle, ENG lenses.

Said Garvin, Mobile unit 39 Flex is ahead of the curve technologically for emerging standards. Fujinon lenses are designed for the future, and help us show our work in the best possible light. With more than 30 million 4K TVs sold last year, the consumer is ready for live 4K, and our 4K mobile units will be there to help fill those screens with stunning 4K images.

Camera and lens line up in front of 39 Flex:

Designed to produce the ultimate performance from today's 2/3 inch sensor 4K cameras, the flagship UA80X9 4K+ lens has an 80x zoom and optical image stabilization, making it ideal for coverage of large-scale live events such as concerts and sports. The digital servo's 16-bit encoding ensures that all lens data output-including the position of the zoom, iris, and focus-is extremely accurate. It can be linked with other systems, such as a virtual studio system for combining CG images with live action.

The UA80x9 offers exceptional optical performance from the center of the image to the corners of the frame while suppressing image distortion, ghost and flare. Its High Transmittance Electron Beam Coating results in richer colors and greatly improved blue response and transmittance. And a proprietary anti-fogging design minimizes lens fogging and reduces downtime due to moisture-a critical concern when shooting in all types of weather conditions.

39 Flex:

About Mobile TV Group

Established in 1994, Mobile TV Group dedicates itself to technological innovation, customer service and competitive pricing. MTVG now provides mobile unit services to the networks that telecast the games of about 50% of all NBA, NHL and MLB teams. In recent years MTVG has also added an increasing number of national events, college sports and some entertainment events, totaling over 4,000 events annually.

For more information, please visit: www.mobiletvgroup.com

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2015, the company had global revenues of $20.8 billion, at an exchange rate of 120 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.f

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