Leveraging to Data Center Colocation to Stay One Step Ahead by Carol Genis

Maintaining a competitive advantage is a key tenant of most business strategies. But what worked well in the past may no longer hold true in today's ever-changing reality. For example, an outdated approach to your data center deployment could put your business at a disadvantage.

I've been watching a number of companies move their data center operations to one of Iron Mountain's colocation facilities. While this seems like just more customers jumping onboard, it actually highlights an evolutionary step that is businesses are taking to ensure they position their company to stay one step ahead.

Companies increasingly recognize their core business and competitive advantage and will focus their resources accordingly. If your company is a financial services firm, for example, then your competitive advantage and company differentiation may be a niche loan solution. Not trash disposal, not food service and not even data center operations. These are services that you need to operate your business, but not ones that are actually part of your core business. Few companies would consider hauling their own trash or managing their own lunch counter. Those are easy choices. But what about the data center?

Increased adoption of colocation data centers has made IT leaders more comfortable about outsourcing their data center deployments. That, in turn has led to increased service offerings which further drives adoption. What was once an emerging business is now a common best-practice. Today organizations rely on cloud-based services to reduce their cost and increase efficiency. As an added advantage, scalable solutions enable your data center operation to expand or contract as the needs of your business change.

Of course, when outsourcing critical parts of your business operations, it is imperative that you select a provider that has the experience, history and reputation to deserve your trust. When our customers look for a colocation provider, they can't compromise and pick a vendor they know will be a safe choice: Iron Mountain. Companies know Iron Mountain's stellar reputation and trust us with their critical business operations.

The end result? Iron Mountain Data Centers' customers get a world-class colocation service that they can rely on to run their businesses. They don't have to worry about managing and maintaining their own data center, and when they reach capacity, they don't have to embark on a major construction project. They can spend less time worrying about their data center and more time worrying about their customers. They can focus on their business (e.g. financial services) while Iron Mountain manages their data center operations. Everyone wins!

For more information about Iron Mountain data centers, don't hesitate to contact us, today.

LINK:	http://blogs.ironmountain.com/2014/service-lines/data-backup-and-recov...
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