
Rethinking Edit Environments
Tim Burton October 27, 2023
0 Comments
The media and broadcast industry has changed almost beyond recognition from what it was a decade or two ago. Remote working and virtual editing environments have become the norm rather than the exception, and workflows must be efficient and scalable to the nth degree. To enable effective remote working and meet the demand for super-efficiency and scalability, media companies are naturally turning to cloud-based technology and services.
Yet, simply lifting and shifting existing edit workflows to the cloud is not the path to success. Cloud workflows need to be designed for the cloud. Additionally, for efficiency, cost-effectiveness and to ensure widespread usability, user-friendly interfaces, and simplified management of cloud-based editing environments are essential.
Cloud Design
A smooth transition to the cloud takes careful planning and execution. This involves analysing existing infrastructure and pipelines, then redesigning, implementing, testing, and iterating. While there are certainly some genuine instances where a hybrid approach to cloud transition may make the most sense, media companies need to be careful not to travel down the hybrid road purely out of conservatism. This will likely result in hugely complicated and unproven pipelines where all the nuances of everything on-prem must be managed alongside nuances of everything in the cloud. It's far better to keep it simple and move one team entirely to the cloud rather than move one crosscutting element of the business to the cloud.
When designing cloud edit workflows, it's important to factor in visibility. One challenge that comes with remote editing in the cloud is that you don't have that same visibility over users and resources that you have with on-prem infrastructure. Unlike a traditional on-prem editing facility, in a cloud editing environment, you can't wander the floor and see what editors and creatives are working on, to easily understand how they're using the system, or get a feel for issues they may be having. This is why it's more important than ever that editing interfaces are user-friendly and intuitive so that editors and creatives working remotely can easily access and use cloud-based editing tools.
Variability of internet connectivity and bandwidth have been a longstanding thorn in the side of remote editors, but this is no longer such an issue as it once was. Next-generation remote editing technology has been designed to operate with minimal bandwidth requirements, making it feasible for use with regular consumer broadband connections. Additionally, with the right monitoring tools in place, it's possible for teams to assess and monitor users' internet connections in real-time.
Efficient Resource Management
Monitoring and resource management mechanisms help to ensure cost-effectiveness and streamlined operations. Easy deployment and removal of virtual workstations are crucial for flexibility and efficiency, making it possible to adapt quickly to changing demands. It's important that cloud environments are set to automatically spin up and down during specified hours, so that resource usage can be optimised, reducing costs during idle times. Identifying inactive workstations and shutting them down when not in use can significantly lower operational expenses. Resource pooling is another valuable tool in the editing team's toolbox because it allows teams to track active users and closely monitor usage patterns for each pool over a set time period.
Ultimately, media companies want to keep the AWS taxi meter spinning as slowly as possible. This comes down to only having instances on that are actively being used. If an automated scheduler is allowed to pre-fetch instances only when needed, much higher rates of efficiency can be achieved. Get this right, and it's possible for every remote edit workstation to be providing value almost the entire time it's active.
October 31, 2023Brazil's Record TV Upgrades Studios with Avid Audio Solutions to Power Top TV BroadcastsBrazilian TV Broadcaster Modernizes with Pro Tools | Carbon, Pro Tools |
October 31, 2023Horror Feature Film Creeping Death Captured with Blackmagic DesignBlackmagic Design today announced that the new independent horror film Creeping Death
System Integration
Media workflows are innately complex, and to operate smoothly, all the components need to work together cohesively. Content needs to be able to flow seamlessly along the pipeline between different systems and teams. Successful system integration requires careful planning, a deep understanding of the systems and users involved, and attention to factors like data security and scalability. While system integration is nothing new and is required even for a traditional on-premises infrastructure, cloud system integration requires a different skillset. For a smooth transition to next-gen cloud workflows, the right expertise, experience, and specialised knowledge is vital.
Media and broadcast organisations need efficient and scalable workflows, and systems that are globally accessible. The cloud stands out as the obvious solution, and is undoubtedly able to deliver what is needed, but it must be coupled with careful planning, user-friendly interfaces, and efficient resource management.
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...