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Planetcast to Showcase Comprehensive Media Distribution P...

18/05/2025

Planetcast to Showcase Comprehensive Media Distribution Platform at CABSAT 2025

Planetcast Media Services, a leading international media technology and broadcast services provider, is set to introduce a revolutionary media distribution technology at CABSAT 2025, 13-15 May at the Dubai World Trade Centre, Stand S1-A40 in Sheikh Saeed Hall 1. At CABSAT, Planetcast will showcase a powerful lineup of its latest innovations, designed to help the Middle East and South Asia's (MEASA's) broadcasters and media companies navigate today's complex digital landscape through enabling localization, monetization across diverse platforms, and seamless cloud-based delivery that meets the fast-evolving needs of audiences across the region.

Planetcast will demonstrate four core solutions that form the bedrock of its NexC media services architecture and platform:

Contido A unified content supply chain orchestration and media asset management solution that automates and streamlines everything from ingest to delivery and offers collaborative processing on the cloud.

OTT Delivering seamless, scalable, white-labelled streaming experiences with fast deployment and monetisation capabilities.

Cloud Playout Specialist cloud playout solutions that handles VOD and Live sports with equal agility for linear and digital-first channels across multiple distribution platforms.

Cloud Bats An AI-powered scheduling and revenue management solution that enables broadcasters to maximize ROI by intelligently placing ads, personalizing viewer experiences, and minimizing revenue leakage across cloud, hybrid, and on-premise environments.

At a time when media companies are being asked to do more with less including more platforms, more formats, and more distribution points NexC is the answer to the industry's complexity crisis, said Sanjay Duda, CEO of Planetcast Media Services. With NexC, we've brought together post-production, content supply chain, cloud playout, OTT delivery and monetisation into a single unified platform that enables MEASA's media enterprises to prepare, enhance, deliver and monetise content. This isn't just integration, it's a global Platform-as-a-Service (PaaS) solution that's designed for speed, simplicity, and scalability. By leveraging our in-house expertise, technology and cloud-first architecture, NexC gives MEASA's video distributors the control and agility they need to thrive in the current fragmented and high-velocity content environment.

The utility of Planetcast's integrated offering is borne out by recent wins like the Qatar-based beIN Media Group selecting Planetcast as its strategic technology partner for the management and delivery of programming for 14 HD sports channels serving Southeast Asia and Australia. Leveraging the NexC suite, the collaboration enables beIN Asia Pacific to achieve seamless content preparation, processing, distribution, and monetisation that supports business growth across the region. Planetcast's support of beIN's live sports content is built around two key NexC modules: Cloud.X-Turbo and Recaster, the managed IP delivery solution that uses public internet to deliver broadcast quality video streams globally.

Planetcast's NexC is a next generation PaaS solution that's purpose-built to meet today's media challenges head-on. Powered by a cloud-first, unified service layer architecture, NexC brings together playout, OTT, digital delivery, and monetisation in a single, streamlined platform. Developed entirely with Planetcast's in-house IP and backed by a 200+ strong engineering team, NexC enables faster deployment, improved cost-efficiency, and simplified operations across today's complex, multi-platform media ecosystems.

Planetcast has been trusted by brands like Amazon Prime, Disney, Sony, Star, Viacom and the Indian Premier League (IPL) over two decades, added Duda. Our experience gives us a deep understanding of real-world broadcast requirements, and we're now using that expertise to help clients win in digital. At CABSAT, we'll show how our innovations, from cloud playout to metadata enrichment, can turn complexity into opportunity.

Serving over 350+ channels and more than 50 major broadcasters globally, Planetcast has positioned itself as a long-term partner for content owners navigating an increasingly digital-first world. The company's robust PaaS portfolio integrates automation, monetisation, and analytics at every stage of the content lifecycle.

With strategic investments in AI-powered workflows, multi-language content delivery, and server-side ad insertion, Planetcast enables MEASA's broadcasters, FAST channels and OTT platforms to reach diverse audiences across geographies and devices with unmatched speed and scale.

Visit Planetcast at CABSAT 2025

Planetcast invites CABSAT attendees to experience the future of content operations live at Stand S1-A40, Sheikh Saeed Hall 1. Demos will run continuously throughout the event, with experts available to discuss tailored solutions for broadcasters, streaming platforms, and media enterprises looking to accelerate growth and monetisation in the digital era. If you would like to book a briefing with a Planetcast spokesperson at CABSAT, please email:planetcast@platformcomms.com
LINK: https://kitplus.com/news/planetcast-to-showcase-comprehensive-media-di...
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