DC Entertainment Kicks-Off Year Two of We Can Be Hers Giving Campaign
02/04/2013
BURBANK, Calif. Get something good. Do something great.
This is the theme of the second year of DC Entertainments "We Can Be Heroes" giving campaign designed to raise funds and awareness for the devastating hunger crisis in the Horn of Africa.
Inviting fans to stand shoulder to shoulder with the Super Heroes of the Justice League and the creators who bring them to life, DC Entertainment President Diane Nelson today proudly announced a collection of exciting new initiatives that will support the continued success of the We Can Be Heroes (http://www.WeCanBeHeroes.org) giving campaign.
We hope to build upon last years very successful inaugural campaign, which raised more than $2 million and helped change the lives of more than 5 million people, said Nelson. You dont need a super power to be a hero. One small act can make you a hero and a lot of small acts can save millions of lives.
This is the second year of the biggest philanthropic initiative in DC Entertainment and its parent company, Warner Bros., corporate history. It is designed to raise funds to benefit more than 8 million men, women and children in the Horn of Africa. The various 2013 program initiatives offer unique Super Hero experiences and limitededition merchandise to engage, excite and empower legions of supporters.
The first of such initiatives starts Tuesday, April 2 with the launch of a Super Herothemed crowdfunding campaign. Made up of several minicampaigns throughout 2013, each will feature members of the Justice League Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg and will be hosted on Indiegogo, the worlds largest crowdfunding platform (www.indiegogo.com/at/WeCanBeHeroes).
The first phase of the campaign (April 2 through May 7) will focus on Batman, featuring oneofakind experiences and limited edition items related to one of DC Entertainments most popular Super Heroes. Additional phases will follow, featuring other members of the Justice League. Several levels of donation incentives have been created in order to encourage participation. From signed graphic novels and video games, to the opportunity to meet your favorite creators, to being drawn into a Batman graphic novel, there is something for every fan.
Crowdfunding is the perfect platform for "We Can Be Heroes". The more fans contribute, the more they can get! Those with fewer dollars to offer will find there is something that shows their support for the campaign and their love of these Super Heroes, and those with more to donate will find that their contribution level directly ties to the level of collectability and special access offers that every fan wants, said Nelson.
Donation Incentives Include:
Batman: Earth One Vol. 1 hardcover (signed, sketched, and numbered by the writer and artist)
We Can Be Heroes tshirt featuring original Batman artwork by Jim Lee
Warner Bros. Animation studio tour featuring a meet and greet with the legendary creators behind Batman: The Animated Series, Batman Beyond, Batman: The Brave and the Bold and Beware the Batman
Invitations to the exclusive DC Entertainment VIP Event at 2013 ComicCon International: San Diego
ComicCon International: San Diego Experience with Geoff Johns and Gary Frank, including two passes to the already soldout event, airfare and hotel room. Opportunity to be drawn into a Batman graphic novel and receive the original art of appearance (personalized & signed by the artist)
Additional elements of the "We Can Be Heroes" giving campaign include Super Heroinspired vehicles, an online auction and digital bundles all designed to harness the passion fans have for their favorite Super Heroes and transform it into critical funding to fight the hunger crisis:
Justice Leagueinspired vehicles: Over the last six months, DC Entertainment has partnered with KIA Motors to bring the Worlds Greatest Super Heroes to life by combining automotive styling with comic book art. The partnership, which has yielded seven individually customized vehicles to date, harnesses the talents of legendary comic book artist and DC Entertainment CoPublisher Jim Lee, who has collaborated on the design of each car with his vision for each iconic member of DC Comics Justice League.
In addition to the seven KIA vehicles inspired by the individual Super Hero characters, the DC EntertainmentKIA partnership will culminate with a fullydrivable custom car, also designed by Jim Lee, that encompasses each member of the Justice League to be auctioned off at 2013 ComicCon International: San Diego to raise money for the cause.
Online Auction: The online auction will also include other highly unique items such as a collection of original pieces of comic book character artwork, entitled Darkness & Light, which was custom commissioned and created by contemporary artists for the benefit of "We Can Be Heroes".
Digital Bundles: An online fundraising initiative that offers fans a suite of popular digital comic books, movies, games, and music from DC Entertainment and Warner Bros. with the opportunity to set a percentage of the purchase price to go to the "We Can Be Heroes" campaign.
All funds raised will benefit the campaigns humanitarian aid partners Save the Children, International Rescue Committee and Mercy Corps to deliver food, medicine and other resources critical to the survival of people in Ethiopia, Somalia and Kenya.
For more information on We Can Be Heroes, visit http://www.WeCanBeHeroes.org. For more information specifically on the Batman Crowdfunding Campaign o
LINK: | http://www.timewarner.com/newsroom/press-releases/2013/04/DC_Entertain... |
See more stories from timewarner |
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
26/04/2024
Sundance Film Festival CDMX 2024 kicks off today at Cinpolis
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
Interview: Lourdes Portillo, Director of Las madres de la Plaza de Mayo, La Ofrenda
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Career insights instead of everyday school life
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
L3Harris Technologies Reports Strong First Quarter 2024 Results, Increases 2024 Profitability Guidance
Orders1 of $5.5 billion; book-to-bill of 1.06x Revenue of $5.2 billion, up 17%,...
26/04/2024
What Makes A Network Resilient?
Five Considerations For Communications Modernization In The 21st Century In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports Launches New Free Streaming Channel
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Roku Streaming Homes Hit 81.6M
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
Sarah Farrell Named General Manager Of Pinewood Toronto Studios
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and Myriad Solutions
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talent' award
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Picture Shop Announces Chris Evans as Head of Unscripted Brie Clayton April 26, 2024 0 Comments Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Participate in a Survey - The Impact of AI on Media and the Creative Industry Pascal Wagner April 26, 2024 0 Comments By participating in this survey,...
26/04/2024
Hi Barbie! Mattel Launching First FAST Channels on Samsung TV Plus
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Marty Moe Named President Of Trusted Media Brands
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard Directs Jim Henson Documentary for Disney Plus
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
Kraken Skate Away From RSN Root Sports for Deals With Tegna, Amazon
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Warner Bros. Discovery Launches Olli First-Party Data Platform
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
The Equalizer' Gets Season 5 on CBS
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW Inks New Deal for Miss USA, Miss Teen USA
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Urging Young Viewers To Vote With Blunt Campaign
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Neil Gaiman's Sandman' Universe Expands With Dead Boy Detectives'
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective opens largest film and TV studio in the heart of London
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages By Matthew Corrigan Publi...
26/04/2024
Richard Perkett joins Amagi as chief product officer
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries ...
26/04/2024
Teradek Announces Smaller More Robust Built-in Antennas f...
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
Amagi Names Richard Perkett Chief Product Officer
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
NAB Board Election Results Announced
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
Mattel to Launch First FAST Channels on Samsung TV Plus
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
NextGen TV Launches In Portland, Maine
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
26/04/2024
Rogers Inks Agreement to Deploy Comcast's Products and Technologies
TORONTO Rogers Communications has signed a 10-year agreement with Comcast to bring the latest Xfinity products and technology to Canadians....
26/04/2024
Calrec scoops third Argo win with NAB Show Product of the...
Calrec is very pleased to announce the benefits of its highly flexible approach to customer service has been recognized with a third award for the Argo range. T...
26/04/2024
New Adobe Photoshop with Advanced Generative Fill and Generate Image Brings New Superpowers to All
New Adobe Photoshop with Advanced Generative Fill and Generate Image Brings New ...
26/04/2024
Trends And Takeaways From NAB Show 2024
Trends And Takeaways From NAB Show 2024 Melanie Ciotti April 25, 2024 0 Comments NAB's Eric Trabb (right) awards SNS with two NAB Show Product of ...
26/04/2024
Sony's Ci Media Cloud Keeps NHRA Moving
Sony's Ci Media Cloud Keeps NHRA Moving Brie Clayton April 25, 2024 0 Comments Cloud-Based Media Asset Management and Collaboration Platform Accel...
26/04/2024
2024 Emerging Leaders Internship Program Open for Applications, Deadline May 31st
Capitol Broadcasting & Leadership Triangle Collaborate for Third Year Capitol B...
26/04/2024
MIX 101.5 Launches New YouTube Shows
The staff at CBC Radio have been hard at work creating several new features for listeners and viewers. Several debuts are taking place this spring. I have nev...
26/04/2024
Cricket Finds Its Digital Home in Bangladesh: VEON's Banglalink to Stream ICC Cricket on Toffee
26 Apr 2024 Cricket Finds Its Digital Home in Bangladesh: VEON's Banglalink...
26/04/2024
NBA Playoffs 2024: ESPN Rolls Out Huge Production Operation for Busy First Round
NBA Playoffs 2024: ESPN Rolls Out Huge Production Operation for Busy First Round Tech deployments include miked on-field personnel, shot-distance tracking, AR g...
26/04/2024
NHL Stanley Cup Playoffs: ESPN Ops Team Navigates Both Sides of the Border With Canadian Teams' Strong Showing
NHL Stanley Cup Playoffs: ESPN Ops Team Navigates Both Sides of the Border With ...
26/04/2024
NFL Draft 2024: Behind the Scenes in Downtown Detroit (Photo Gallery)
Behind the Scenes at the 2024 NFL Draft in Detroit (Photo Gallery) After just the first round, the 2024 NFL Draft has already made quite an impression in Detroi...
26/04/2024
NFL Draft 2024: Van Wagner Powers Onsite Entertainment Experience for Record Crowds in Detroit
NFL Draft 2024: Van Wagner Powers Onsite Entertainment Experience for Record Cro...
26/04/2024
Rohde & Schwarz presents spectrum dominance in all domains at AOC Europe
Rohde & Schwarz presents spectrum dominance in all domains at AOC Europe Rohde & Schwarz demonstrates the next generation of SIGINT/EW systems and sensor fusi...
26/04/2024
MCine Mauritius is to use Qube Wire for all future DCP deliveries across their exhibition chain on the Island
MCine Mauritius is to use Qube Wire for all future DCP deliveries across their e...
26/04/2024
Skeem Saam' May Spoiler: Has Lehasa killed Khwezi?
Skeem Saam' May Spoiler: Has Lehasa killed Khwezi?The Skeem Saam' May teasers mention Lehasa being apologetic about killing someone. Is it his baby mam...
26/04/2024
Skeem Saam: Thursday's episode, 25 April 2024 [video]
Skeem Saam: Thursday's episode, 25 April 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African s...
26/04/2024
Prison Journalism: Some issues to consider
Prison Journalism: Some issues to considerWesley Leong was incarcerated at the age of 15 in 1996 at Pollsmoor Prison. He is currently part of Restore's rese...
26/04/2024
Tonight on Scandal: A line is crossed and a mother starts to lose focus
Tonight on Scandal: A line is crossed and a mother starts to lose focusDon't miss Friday, 26 April's riveting episode of South African soapie Scandal! o...