The short answer: Like, or even love. The more complicated answer: TV shows that make an emotional connection.
What kind of emotional connection? The answer to that can be even more complicated - but also, paradoxically, dead simple. Because while our favorite shows might take us on an emotional roller coaster (nuanced writing and great acting can do that), chances are there is one predominant emotion that a given show consistently triggers in a given viewer. And that emotion translates into devotion - and repeat viewership.
In the wake of the broadcast upfronts, we turned to Canvs, the emotion analytics company, for an analysis of viewers' Emotional Reactions (ERs), as expressed on social media, to 10 of TV's most notable hit shows that have been renewed.
Related: Canvs Analyzing Instagram for Emotional Responses to TV Shows
For each show, we've listed some of the top emotions that viewers have expressed while watching. (Note: Given the nearly ubiquitous expressions of love and excitement for shows on TV - people are, simply, excited to watch the shows they love - we've excluded those two emotions in order dive a little deeper into the real DNA of each series.)
(Canvs analyzed tweets about TV and streaming programming from Jan. 1 through May 24 using Twitter data from Nielsen. For the purposes of this analysis, sports and tentpole programs such as the Super Bowl and the Oscars were excluded.)
ABC - Dancing With the Stars
For many viewers, DWTS is about cheering on their favorites. In fact, while judgment calls (about crazy dances, beautiful dance moves, etc.) loom large, congratulatory expressions notably edge out other ERs.
- 9% congrats
#DWTS congrats to Rashad and Emma!!
- Jennifer Walker (@LadyJ_73) May 24, 2017
- 7.6% crazy
NORMANI WAS ROBBED OMG #DWTSFinals
- Samantha (@cookiechip13) May 24, 2017
- 7.2% enjoy
that was SO GOOD #TeamValMani
- natalie (@allyspoems) May 23, 2017
- 4% beautiful
Dwts has the cutest couples
- Dwts Forever (@dwtsforever_) January 24, 2017
ABC - The Bachelor
ABC's reality franchise is theoretically all about love and romance, but plenty of viewers sure seem to enjoy hate-watching it and commenting endlessly about the crazy antics of its participants.
- 9.5% crazy
#thebachelor HAS ME SHOOK
- Chey (@Cheyenne_Rain_) February 14, 2017
- 6.7% enjoy
The bachelor is soo good rn
- V (@_plurprincess) March 7, 2017
- 6.5% hate
Wow. Corinne sucks. #TheBachelor
- Haley Sipes (@hbrook17) January 10, 2017
- 3.4% happy
IM SO FREAKIN HAPPY #TeamVanessa
- Mar Mar (@MarrahTroutman_) March 14, 2017
Now take a look at the dramas below. A common thread? A lot of craziness - as in, viewers reacting to crazy characters and crazy plot twists. Think of crazy (and similar words that Canvs puts into the crazy ER bucket) as code for narratives that keep viewers guessing. Which, it turns out, is great for keeping fans engaged and tuning in week after week.
ABC - Scandal
- 14.2% crazy
Omg I screamed too! #Scandal
- Tanica Davis (@TanicaDavis) March 10, 2017
- 7.7% enjoy
#ScandalABC is SOOOO Good
- Miss Gorgeous!! (@iforeverpretty_) February 10, 2017
- 5% dislike
Youre worthless, Abby #Scandal
- (@LeoInStilettos) April 7, 2017
- 3.8% funny
Mellie is hilarious!! #Scandal
- Shantel (@STLflygirl) February 3, 2017
CBS - Survivor
- 12.5% crazy
THIS TRIBAL IS NUTS! #Survivor
- I Reality TV (@RealityTeVi) March 23, 2017
- 6.8% enjoy
Omg #survivor was so good tonight
- Social Introvert (@tracydawn83) April 27, 2017
- 5.5% dislike
Brad is a bully #survivorfinale
- Betty Rohan (@bettyrohan) May 25, 2017
- 5.4% congrats
Nice job Andrea! #Survivor
- Wendy (@RunLoveDogs) March 23, 2017
CBS - Criminal Minds
- 9.6% crazy
Criminal minds is so trippy lol
- Carlos Coleman (@trentorr40) January 25, 2017
- 8.4% enjoy
Criminal minds is soooo good
- Vic (@victorriabailey) February 28, 2017
- 4.3% beautiful
REID LOOKS SO HOT #CriminalMinds
- kayla(@rlykayla) May 11, 2017
- 3.1% dislike
Not cool, #CriminalMinds, not cool.
- Rach (@RachBabyGirl) February 16, 2017
Fox - Empire
- 11% crazy
Wasnt ready for that! #Empire
- RJ (@SweetLdyRJ) May 18, 2017
- 8.2% funny
Cookie so hilarious #Empire
- Marlene (@twinkle_star_11) May 18, 2017
- 7.8% enjoy
This episode of #Empire is dope.
- Nickesha (@Pretty_Keesh) April 6, 2017
- 7.1% dislike
Im sick of Andre seriously #empire
- Shawnn (@shanti__0) May 18, 2017
Fox - Star
- 11.8% crazy
Whaaaaaaaaaatt.... mind blown #STAR
- Trace Lysette (@tracelysette) March 2, 2017
- 7.4% enjoy
Every week @STAR is just so good
- MAX$O (@MaxwellDaniel20) January 26, 2017
- 4.7% dislike
I do not like Eva #STAR
- Caramel_xoxoxo (@_Anndrreeaa18) March 16, 2017
- 3.4% beautiful
Alexs voice is so beautiful #STAR
- J (@jayelindsey721) January 19, 2017
And finally, we're grouping three shows together for which sheer enjoyment is a top ER trigger - for reasons ranging from deft character development to life-affirming storylines to the simple pleasure of watching talent in action. At the heart of enjoyment, of course, there is joy - so think of these as shows that are, for a lot of viewers, a joy to watch.
Fox - Gotham
- 8.4% enjoy
I like Nygma as a villain #Gotham
- (@gordis82rosada) May 9, 2017
- 7.5% crazy
hIS FACE FLEW OFF OMG #Gotham
- G.O (@_ramylesig) January 31, 2017
- 4.1% happy
IVY SAVED SELINA IM SO HAPPY
- sab (@Iordtaylors) May 16, 2017
- 3.4% funny
HARVEY IS SO FUNNY #Gotham
- Joker (@NJHbabydaddy) May 23, 2017
NBC - This Is Us
- 7.3% enjoy
@NBCThisisUs makes you feel so good
- allison (@daviesallison1) January 7, 2017
- 6.3% cried
Ive already cried twice. #ThisIsUs
- Brandon. (@Barbadelic) February 22, 2017
- 5.7% crazy
Ex husband! Mind blown! #ThisIsUs
- mick (@mick271) January 25, 2017
- 3.9% beautiful
#ThisIsUs is suc
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The short answer: Like, or even love. The more complicated answer: TV shows that make an emotional connection. 
