PBS and The National Association for Media Literacy Education Announce Partnership
17/10/2019
Arlington, VA, October 17, 2019 - PBS and The National Association for Media Literacy Education (NAMLE) today announced a joint effort to promote the importance of media literacy education. Kicking off on Media Literacy Week, October 21 through October 25, PBS and NAMLE will collaborate to advance media literacy professional development for PreK-12 educators across the country.
Media literacy is the ability to access, analyze, evaluate, create and act using all forms of communication. It is an essential skill that enables critical thinking, effective communication and engaged citizens in today's world. While media literacy is a crucial component of and builds on the foundations of traditional literacy, it is not often recognized as part of a standard school curriculum. Through this partnership, PBS and NAMLE aim to use the power of their combined resources, expertise and educator networks to ensure that teachers have access to the tools they need to effectively learn and teach these skills.
In today's multiplatform environment, media literacy, like social-emotional skills, is a necessary foundation for all other learning, said Sara Schapiro, Vice President of Education, PBS. NAMLE has been a leading voice in media literacy awareness and education for many years, and we're thrilled with this opportunity to bring our communities and resources together to further empower educators and their students through this vital proficiency.
As part of this partnership, PBS and NAMLE will encourage educators to pursue the free PBS Media Literacy Educator Certification by KQED. Launched in 2018, this competency-based certification is available to PreK-12 teachers. In addition, PBS and KQED offer self-paced online courses for educators to advance their knowledge and use of media in the classroom. Courses help educators develop the competencies needed to complete the certification, including the ability to create original content using multiple media production techniques, share original media on a variety of online platforms designed to reach specific audiences, implement lessons that help students foster media skills and more.
Media literacy is an essential life skill in the 21st century and at NAMLE our mission is to see this skill be highly valued and practiced in schools by fostering critical thinking and effective communication for empowered media participation, said Michelle Ciulla Lipkin, Executive Director, NAMLE. By partnering with PBS, we'll be able to get closer to this goal by tapping into PBS' wide community of PreK-12 educators and local stations, which have invaluable insight into community and educator needs.
In addition to co-promoting the free PBS Media Literacy Educator Certification by KQED, PBS and NAMLE will share expertise on media literacy educational initiatives and collaborate to expand the practice of media literacy across the U.S.
About PBS
PBS, with more than 330 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 126 million people through television and 26 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS' broad array of programs has been consistently honored by the industry's most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS' premier children's media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV - including a 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.
About NAMLE
The National Association for Media Literacy Education (NAMLE) is a national non-profit organization with almost 6,000 individual members and organizational partners, dedicated to media literacy as a critical life skill for the 21st century. NAMLE is a network of educators, scholars, researchers, practitioners, media makers, and thought leaders in the field of media literacy. NAMLE membership for individuals is free. In addition to its annual Media Literacy Week, NAMLE produces a biennial conference. NAMLE's official publication is the Journal for Media Literacy Education (JMLE), an online, peer-reviewed interdisciplinary journal, with more than 50,000 downloads per year. Sponsorships and organizational partnerships are welcomed at namle.net. Donations to support NAMLE's efforts to improve, support, and raise awareness for media literacy education can be made here.
Contacts
Lubna Abuulbah, PBS KIDS; 703-739-8463; labuulbah@pbs.org
Sarah Morgan, Allison+Partners; 310-496-4454; PBS@allisonpr.com
LINK: | http://www.pbs.org/about/blogs/news/pbs-and-the-national-association-f... |
See more stories from pbs |
Most recent headlines
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
18/03/2024
USC Basketball Star Juju Watkins on Fashion, Film, Friendship Bracelets, and More
Listeners turn to Spotify to connect with their favorites-from artists and album...
18/03/2024
Young professionals successfully complete vocational training at SGL's Meitingen site
Seven young professionals completed their vocational training at SGL Carbon in M...
18/03/2024
Vintage Allure
Released this past January, the music video for Ariana Grande's yes, and? brings a modern approach to vintage allure. The video was directed by Christian ...
18/03/2024
ST Engineering iDirect Unveils Intuition at SATELLITE 2024 Conference and Exhibition
Global satellite communications leader gives market a first look at its next-gen...
18/03/2024
Box to Box Films shares with MediaSilo
Box to Box Films Shares with MediaSilo Amy and Drive to Survive producer updates collaborators simply and securely Boston, MA, March 18, 2024 - Box to Box Fi...
18/03/2024
Telestream Introduces AI-Powered Tools for Rapid Content Delivery at NAB Show 2024
Telestream Introduces AI-Powered Tools for Rapid Content Delivery at NAB Show 20...
18/03/2024
Docufiction Film Bringing Down a Mountain Edited with DaVinci Resolve Studio
Docufiction Film Bringing Down a Mountain Edited with DaVinci Resolve Studio Brie Clayton March 18, 2024 0 Comments Blackmagic Design today announced ...
18/03/2024
FingerWorks Telestrators Releases Enhancements to Computer Vision Live Tracking Software at NAB 2024
FingerWorks Telestrators Releases Enhancements to Computer Vision Live Tracking ...
18/03/2024
DirecTV to Allow Subscribers to Opt Out of Local Stations
DirecTV announced a new feature over the weekend that will allow its subscribers to opt out of their local stations in return for a discount. Customers who ch...
18/03/2024
Logging and reviewing: Moving towards a sustainable workflow
Jane Sung, COO at Cinedeck, explains how broadcasters and content production companies can achieve the goal of moving towards creating a more sustainable, effic...
18/03/2024
Altice Media sold to French shipping tycoon for 1.55 billion
The deal includes BFM TV, one of the country's largest 24-hour news channels, as well as documentary channel RMC D couverte, and RMC Story By Jenny Priestl...
18/03/2024
Meet the CEO and founder
By TVBEurope Staff Published: March 18, 2024 Nick Franco tells TVBEurope how he went from being a master plasterer and refurbishing the ornate plasterwork ...
18/03/2024
Master the Avatar State: Glowing Eyes in Adobe After Effects
Master the Avatar State: Glowing Eyes in Adobe After Effects Levi Borland March 18, 2024 0 Comments In this step-by-step tutorial, learn how to recrea...
18/03/2024
Next Season of Doctor Who' on Disney Plus May 10
The next season of Doctor Who, with Ncuti Gatwa as the 15th Doctor, premieres on Disney Plus and around the world May 10. It is the first season to launch on Di...
18/03/2024
Screen Australia and VicScreen launch new Screen Careers initiative
18 03 2024 - Media release Screen Australia and VicScreen launch new Screen Careers initiative LTR Denise Eriksen, Esther Coleman Hawkins, Caroline Pitcher, K...
18/03/2024
CBC/WRAL Night Helps Bring in Over $26k for PBS NC
Capitol Broadcasting and WRAL-TV continued a decades-long tradition of supporting PBS North Carolina, our state's public television station, to good result ...
18/03/2024
Banglalink Gets Unified Licence to Deliver Superior Digital Services in Bangladesh
18 Mar 2024 Banglalink Gets Unified Licence to Deliver Superior Digital Service...
18/03/2024
Thuraya partners with Niflink to deliver telemedicine and eLearning to users across its network
Abu Dhabi, 18 March, 2024 : Abu Dhabi, 18 March 2024: Thuraya Telecommunication...
18/03/2024
Thuraya partners with Niflink to deliver telemedicine and eLearning to users across its ne...
Abu Dhabi, 18 March, 2024 : Abu Dhabi, 18 March 2024: Thuraya Telecommunication...
18/03/2024
Major League Soccer: IMG on Capturing Fan Rituals and Delivering Consistent Coverage
Major League Soccer: IMG on capturing fan rituals and delivering consistent cove...
18/03/2024
Smashing Padel: Inside Aurora's Innovative Production of the Inaugural Hexagon Cup
Smashing padel: Inside Aurora's innovative production of the inaugural Hexag...
18/03/2024
Airspeeder Teams Up With EMG for World's First Live Broadcast of Flying Car Series
Airspeeder teams up with EMG for world's first live broadcast of flying car ...
18/03/2024
Netflix Announces News About 26 Upcoming Nordic Titles - Including 12 Brand New Titles
Back to All News Netflix Announces News About 26 Upcoming Nordic Titles - Inclu...
18/03/2024
Final sprint in the AS4 market communication
Final Sprint in the AS4 Market Communication: All Arvato Systems Customers Are Ready to Go Customers for market communication AS4-ready Arvato Systems is now...
18/03/2024
Tonight on Uzalo: Nkunzi takes a drastic decision
Tonight on Uzalo: Nkunzi takes a drastic decisionDon't miss Monday, 18 March's riveting episode of South African soapie Uzalo on SABC 1 on DStv channel ...
18/03/2024
Thales to modernize Montreal Mtro blue Line,improving passengers' punctuality and train reliability
Facebook Twitter LinkedIn Following a call for tenders, the Soci t de tra...
18/03/2024
Streaming today: Vida the Vet' on Netflix - 18 March 2024
Streaming today: Vida the Vet' on Netflix - 18 March 2024Looking for something to watch tonight? Check out all the new streaming releases from all your fav...
18/03/2024
Skeem Saam': Is Tobias Maswahla Evelyn's son?
Skeem Saam': Is Tobias Maswahla Evelyn's son?Is actor Sicelo Buthelezi's character Tobias Maswahla related to Deputy Principal Evelyn Maswahla in S...
18/03/2024
Tonight on Generations: Khensani tries to mend his friendship with Sphe
Tonight on Generations: Khensani tries to mend his friendship with SpheDon't miss Monday, 18 March's riveting episode of South African soapie Generation...
18/03/2024
Question: Did George Lucas rip off Dune?
Question: Did George Lucas rip off Dune?Miles Phillips explores Dune's Legacy and its echo in Star Wars, claiming that the former is among the best science ...
18/03/2024
Tonight on Skeem Saam: Jacobeth kicks Bullet to the curb
Tonight on Skeem Saam: Jacobeth kicks Bullet to the curbDon't miss Monday, 16 March's riveting episode of South African soapie Skeem Saam on SABC 1 on D...
18/03/2024
Tonight on Muvhango: Matshidiso finds incriminating information on Nkele
Tonight on Muvhango: Matshidiso finds incriminating information on NkeleDon't miss Monday, 18 March's riveting episode of South African soapie Muvhango ...
18/03/2024
Tonight on Smoke and Mirrors: In a haze of alcohol, Sakhile knocks down Fanyana
Tonight on Smoke and Mirrors: In a haze of alcohol, Sakhile knocks down FanyanaDon't miss Monday, 18 March's riveting episode of South African soapie Sm...
18/03/2024
Tonight on Scandal: Jojo's bad PR costs him more than he can afford
Tonight on Scandal: Jojo's bad PR costs him more than he can affordDon't miss Monday, 18 March's riveting episode of South African soapie Scandal! o...
18/03/2024
Tonight on Champions: Lebo's family are tearing him apart
Tonight on Champions: Lebo's family are tearing him apartDon't miss Monday, 18 March's riveting episode of South African soapie Champions on Mzansi ...
18/03/2024
Tonight on Gqeberha: Msimelelo lays down the rules at the Tshisa Nyama
Tonight on Gqeberha: Msimelelo lays down the rules at the Tshisa NyamaDon't miss Monday, 18 March's riveting episode of South African soapie Gqeberha: T...
18/03/2024
Tonight on Umkhokha: Zisebenzele makes a bet with Khululiwe that Siphamandla will do it within a week
Tonight on Umkhokha: Zisebenzele makes a bet with Khululiwe that Siphamandla wil...
18/03/2024
Cyberani and Thales enter a strategic alliance to strengthen the Kingdom's cybersecurity
Facebook Twitter LinkedIn Mr. Saeed Al Saeed, CEO of Cyberani, and Mr. Pie...
18/03/2024
Thales to equip Cibao International Airport in Dominican Republic with new Air Traffic Control Radar System
Facebook Twitter LinkedIn Instituto Dominicano de Aviaci n Civil (IDAC) se...
17/03/2024
WATCH: Highlights from the 2024 Cape Town Carnival [video]
WATCH: Highlights from the 2024 Cape Town Carnival [video]The Mother City's biggest annual street parade returned to Green Point on Saturday with the Cape T...
17/03/2024
WATCH: Highlights from the 2024 Cape Town Carnival
WATCH: Highlights from the 2024 Cape Town CarnivalThe Mother City's biggest annual street parade returned to Green Point on Saturday with the Cape Town Carn...
17/03/2024
Young Papi leaves Big Brother Mzansi'
Young Papi leaves Big Brother Mzansi'Young Papi was the thirteenth housemate to get evicted from the Big Brother Mzansi' reality TV show on Sunday, 17...
17/03/2024
Smoke and Mirrors': Why Thandiswa might dump Caesar
Smoke and Mirrors': Why Thandiswa might dump Caesar Smoke and Mirrors' spoilers reveal that Caesar will propose marriage to Thandiswa. Will she stay wit...
16/03/2024
Josh Brolin Drama Outer Range' Returns To Prime Video May 16
Western drama Outer Range is back with season two on Prime Video May 16. Josh Brolin stars and executive produces. He also directs the season's penultimate ...
16/03/2024
Kristen Wiig Lined Up to Host SNL' for Fifth Time
Kristen Wiig hosts Saturday Night Live for the fifth time on April 6. Wiig stars in and executive produces Palm Royale, which premieres March 20 on Apple TV Plu...
16/03/2024
Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier
Media buyers using Mediaocean's Prisma platform will be able to plan, execute and reconcile ad campaigns on connected TV directly from programmers who work ...
16/03/2024
Bitmovin, Yospace Combine To Insert Ads Into Live Streams
Streaming infrastructure company Bitmovin is teaming up with ad-insertion vendor Yospace to enable broadcasters to put commercials in live-streaming programming...
16/03/2024
Bumble Engages Peacock's The Traitors' To Promote Dating Deception Detector'
Bumble, the dating service, has tapped into Peacock's murder-mystery competi...
16/03/2024
Gerald Levin, Former Time Warner CEO, Has Died
Gerald Levin, former CEO of Time Warner, died March 13. He was 84 and had battled Parkinson's disease....