![](//www.4rfv.com/images/no_image.jpg)
Writing exclusively for TVBEurope, media analyst Paolo Pescatore takes a look at the partnership between BT and Telstra Broadcast Services, and explains why companies leveraging each other's expertise and assets can help them meet customers ever-changing needs
By Contributor
Published: November 24, 2023 Updated: November 27, 2023
Writing exclusively for TVBEurope, media analyst Paolo Pescatore takes a look at the partnership between BT and Telstra Broadcast Services, and explains why companies leveraging each other's expertise and assets can help them meet customers' ever-changing needs
target=_blank title=Share on LinkedIn class=share-linkedin>
On Tuesday, BT and Telstra Broadcast Services (TBS) announced a strategic alliance for an initial five-year period. Both companies will combine their global media network teams, network infrastructure, and localised expertise.
This is a significant move considering the current market challenges in media and broadcast. As previously noted at key industry events this year, including both NAB and IBC shows, there are too many companies currently chasing too few dollars in the industry. While there has been a general positive buzz with a return to in-person events, all players are struggling in a challenging macroeconomic environment, and it has become harder for providers to get deals over the line. Consequently, finding budget is no easy feat, with many companies placing an ever-greater emphasis on cost efficiencies and the retention of customers.
Following, as it does, news of Vantiva's acquisition of CommScope Home Networks, it is apparent that the move towards an era of consolidation and establishing partnerships is well underway. The lesson is always that those who move early will be better positioned to integrate and execute further down the line.
BT strengthens its global presence For BT, the alliance makes perfect sense. It allows the company to focus on its core strengths and cater to the UK market. Over the last few years, BT's Media and Broadcast unit has overhauled and transformed its operations, which has led to the emergence of Vena, an intelligent IP-native media platform providing the flexibility of cloud-like services with the reliability of a dedicated broadcast network. The company is successfully migrating existing and new customers onto this platform, with some significant names, including ITV, Freeview, Racecourse Media Group using the service.
Paolo Pescatore This strong endorsement validates the unit's decision to focus on the UK market. However, seeking to grow internationally and replicate its UK success has not been as straightforward.
While the Vena platform is undeniably best in class, as underlined by strong support from its UK customers, there are wider challenges to consider when it comes to expanding the service to other countries. In each market, you need to consider that there are typically high barriers to entry, different operating structures, different regulations, and different configurations of networks. The rise in IP workflows and distribution that allow for the transport of broadcast signals over the Internet (and precisely what the success of Vena embodies) has also led to the introduction of new, agile competitors.
Considering all of this and the significant investment needed to grow internationally as well as maintaining and developing a global media network fit for the future, a decision to form an alliance is logical. Furthermore, it fits nicely into the new strategic focus for BT's Business division, which is where the Media and Broadcast unit sits. During a recent analyst session, BT Business CEO, Bas Burger, outlined the new strategy and vision for the operation with a customer-led approach. What is the best approach for better outcomes for our customers? it asks before concluding that partnering is the best route forward if a solution is not to be developed in-house.
The tie-up with TBS is the first real example of executing this new business strategy. BT has freed up much-needed resources to cater for the UK market. It also indicates the company's seriousness in partnering with other organisations worldwide to meet its objectives and goals.
Fuelling TBS's expansion For TBS it is a win-win scenario too. The company gains access to BT's best-in-class offerings to bundle and sell with its own capabilities on the global stage (especially in the area of sports broadcasting and live events). It is clear that the tie-up is all about TBS further expanding into an increasingly global footprint, which has been a strategic priority for the company for a few years now. Indeed, TBS believes the deal will increase its global footprint by 50 per cent and expand its customer base to more than 170 broadcast and media organisations worldwide.
Arguably, and in the wider industry context as mentioned earlier, the tie-up with BT has come at the right time in light of many companies struggling to get deals over the line. It has been harder for some providers to do it all: increase revenue, maintain existing customers, and, in turn, close deals. Hence, the growing importance of scale to better compete on the global stage. The hope is that the two companies working together can offer enough incentives to get those deals over the line while maintaining the existing business.
A good example is the current footprint of customers they both serve respectively. TBS is currently active in Australia, Europe, and North America and is keen to expand into Asia Pacific, where BT Media and Broadcast already has a significant presence. The latter represents a key target region for both entities and includes the dynamic markets of India, Malaysia, and Hong Kong.
In support of this goal, according to the press release, TBS will add more personnel to the local team i
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
26/07/2024
by Ianeta Le'i
I honestly don't remember the first time I met Bryson Ch...
26/07/2024
(L-R) Louise (Karen Gillan) and Antonina (Margaret Sophie Stein) strike up an un...
26/07/2024
Last month, Spotify's annual Songs of Summer predictions made their return, ...
26/07/2024
Summer is peak season for some of our favorite sports and events. Whether you're rooting for the home team at the ballpark or cheering for your country as i...
26/07/2024
Nine talented young professionals completed their vocational training at SGL Carbon in Meitingen from the beginning of June to mid-July, achieving an overall gr...
26/07/2024
Orders1 of $5.2 billion; book-to-bill of 1.0x
Revenue of $5.3 billion, up 13%
...
26/07/2024
(Editor's note: TVTech reached out to several station groups to determine the impact of the CrowdStrike outage on operations. Many, including NextStar Media...
26/07/2024
NEWPORT BEACH, Calif. Bitcentral has integrated Pixalate's ad fraud protection, privacy and compliance analytics solution Post-Bid Analytics and Reporting i...
26/07/2024
Aldous Huxley's classic novel Brave New World is a science fiction thriller set in a murky future with a highly ordered society. While Huxley and other sc...
26/07/2024
Hollyland Adds Pyro 7 All-in-one Video Monitor, TX and RX to Pyro Series
Brie Clayton July 26, 2024
0 Comments
Seven-inch 2.4/5GHz wireless monitor wi...
26/07/2024
Geddy Lee Asks Are Bass Players Human Too? Graded Using DaVinci Resolve Studio
Brie Clayton July 26, 2024
0 Comments
Blackmagic today announced that t...
26/07/2024
Another reminder of the popularity of ad-supported connected TV comes in a survey by Premion and Advertiser Perceptions which found that 61% of the marketers th...
26/07/2024
Nielsen's Gracenote unit said it is selling its metadata about the content of television shows and movies for use in targeting connected-TV advertising camp...
26/07/2024
CBS premieres 13 Days in Ferguson, a special about the aftermath of a police shooting of a young Black man in 2014, on Friday, August 9. The special features Ce...
26/07/2024
Disney and Warner Bros. Discovery announced the launch of their long-awaited premium streaming bundle for the United States. For $16.99 per month, subscribers w...
26/07/2024
It provides multi-voltage output (14.4V, 28V, and 48V) through two XLR4 outputs and one XLR3, offering power to cameras, monitors, and lighting equipment
By Je...
26/07/2024
The lawsuit submitted by investor Scott Baker claims the deal would cost Paramount shareholders $1.65 billion
By Jenny Priestley
Published: July 26, 2024
...
26/07/2024
Florida-based Video Village Miami provides on-set video assist for local commercials and music videos. Frank Collins established the outfit in 2019 after a 20-y...
26/07/2024
QuickLink, the leading global provider of multi-camera video productions and remote contribution solutions, will present QuickLink StudioPro at IBC 2024 (Stand ...
26/07/2024
Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, today launched an industry-leading in...
26/07/2024
Anton/Bauer, a leading provider of mobile power systems for the film and television industry, has announced the launch of the VCLX LI 1600. The latest evolution...
26/07/2024
Bitcentral, the leading provider of professional media solutions for broadcast and digital video, today announces that it has integrated Pixalate, the ad fraud ...
26/07/2024
Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, today announced that Secure Automated Backup with Compass , a cloud backup-as-a-s...
26/07/2024
VisualOn IBC2024 Exhibitor Preview
Sept. 13-16
Amsterdam
Stand 5.A52
As video streaming consumption surges, service providers face significant challenges wi...
26/07/2024
Quanteec
IBC2024 Exhibitor Preview
Sept. 13-16
RAI Amsterdam
Stand 1.A05
Quanteec, a global provider of video delivery technology for broadcasters, will s...
26/07/2024
Witbe
IBC2024 Exhibitor Preview
Sept. 13-16
Amsterdam
Stand 5.F84
At IBC2024, Witbe will showcase the power of its automated testing and proactive monitori...
26/07/2024
WASHINGTON, D.C. The Federal Communications Commission has announced the launch of its new Mobile Speed Test app. The new app features an enhanced user interfac...
26/07/2024
LONDON In a notable landmark for the use of cloud-based services at the Olympics, Alibaba Cloud and Olympic Broadcasting Services (OBS), has today announced the...
26/07/2024
NEW YORK As part of a $2.5 billion media rights deal with the NBA announced on July 24, NBCUniversal and the NBA have also announced an 11-year agreement for ri...
26/07/2024
BEAVERTON, Ore. Versatile Video Coding (VVC) promises to play a pivotal role in driving advancements in video compression technology, with organizations across ...
26/07/2024
COLUMBUS, Ohio The political news channel PurpleTV has expanded it reach with news that it has launched on Channel 25.1 in Columbus, Ohio on TV Station WXOH, wh...
26/07/2024
NEW YORK As part of a push into the contextual advertising business, Nielsen's Gracenote has announced that it is developing new contextual categories to gi...
26/07/2024
Puget Systems Returns to SIGGRAPH 2024 to Demonstrate its On-Premises Generative...
26/07/2024
Dreamtek Delivers Innovative A/V, Live Production and Post Workflows with Blackm...
26/07/2024
Dejero to bring even smarter' mobile internet connectivity solutions to IBC...
26/07/2024
The 2024 Paris Olympic Games are about to begin, and Capitol Broadcasting is rea...
26/07/2024
Berklee Alumni Nominated for 2024 Emmy Awards Twenty-one Berklee alumni received Emmy nominations this year for music composition, sound mixing, and sound editi...
26/07/2024
Jennifer Lyons, president and general manager of WBBM Chicago, is moving into a ...
26/07/2024
Kennan Oliphant has been named VP of news and station manager at WWJ Detroit. He will report to Jennifer Lyons, who has added a regional GM role that gives her ...
26/07/2024
Charlie Hustle & The Matter of Pete Rose, a four-part docuseries, debuts on HBO and Max July 24. The series details the life of the baseball superstar, includin...
26/07/2024
The 2024 Paris Olympic Games present a unique and exciting opportunity for local...
26/07/2024
Paris 2024: V varo Providing Live Media Transport Services for Leading Internati...
26/07/2024
Paris 2024: BBC Sport on Its Remote Production Workflow for the Summer Games By Heather McLean, SVG Europe
Friday, July 26, 2024 - 7:31 am
Print This Story...
26/07/2024
Paris 2024: BBC Sport Unveils the Olympic Storytelling and Breathtaking Scenery ...
26/07/2024
Paris 2024: Taking a Step Forwards with BBC Sport's Olympic Studio Combining...
26/07/2024
Paris 2024: Warner Bros. Discovery Sports Europe Provides a First Look at Its Ol...
26/07/2024
Live From Paris 2024: NBC Olympics Set for Historic Opening Ceremony Unilateral coverage builds on impressive OBS production as NBC dives deep into Team USA cov...
26/07/2024
Live From Paris 2024: SVG's Onsite Editorial Team Breaks Down Opening Ceremo...
26/07/2024
True-crime documentary, The Body Next Door to launch on Sky Documentaries and NO...