
Encore SFX invests in MDG for BBC1's The Greatest Dancer posted: 26/03/2020
When forming special effects company, Encore SFX, George Baker and Anthony Earles, both of whom have many years' experience in senior roles in the SFX business, decided to invest in the highest quality special effect products available, and knew exactly which company and products they wanted to partner with. We needed great products from a reliable company who could offer not just the quality but the essential support required, and immediately thought of MDG, says Baker.
The company purchased 4 MDG ICE FOG Q HP low fog generators with DMX interfaces, and 4 pneumatic Round Floor Pockets with remote control boxes. The ICE FOG Q HP is the quietest low fog generator on the market which it produces a thick, low-lying fog with zero residue. The award-winning Round Floor Pocket is DMX/RDM operated and can be embedded in the stage floor or set wall to conceal a fog output and deliver low fog or fog to precise locations.
The ethos of our company is to make effects more accessible and give our clients the best products for their money. The only way to do this is to offer the best, says Baker. We have worked with many different brands of fog and haze machines over the years, and as we are not tied to any one brand, we can choose which we want to go with. When we started the company we were in a unique position of having no pre-existing stock, so could make a fresh start by investing in the best, and latest, products on the market.
Baker and Earles have very definite reasons for their faith in MDG: We believe the ICE FOG Q HP is one of the best-built units we have seen. The volume and consistency of the output is incredible. It's the best looking effect I've seen and it doesn't rise up when you move around in it. Other low fog machines' output tend to flick up and get wispy, but MDG just sticks to the ground and is solid, no matter what you do to it.
The ICE FOG Q HP units and Round Floor Pockets were instantly put to work in BBC1's current series of The Greatest Dancer which is filmed at LH2 studios in West London, with lighting director, Tim Routledge.
The products we'd used for the previous series were OK, but not the best quality, and with a such big stage and lots of movement from the dancers, we found the low fog was getting thrown up into the air, says Baker. For this series we swapped to the ICE FOG Q HP and sunk the Round Floor Pockets into all four corners of the stage. This instantly made the stage look a lot cleaner as the space is just an open dance floor where you can't hide ducting. Then, because of the ICE FOG Q HP's high output, we got really dense low fog, with the floor pockets ensuring an even distribution and sharp cut offs. They are just incredible. We were very happy with the result and it's the perfect opportunity to showcase an excellent product on six weeks of prime-time national television!
Tim Routledge, lighting director for The Greatest Dancer, agrees: We've never quite cracked low smoke at LH2 during live TV shows but with the new investment by Encore in MDG we have gorgeous low smoke that lasts and sits low for an entire performance. MDG are by far the go-to company for haze and fog.
Anthony and I spent a long time looking at other units, but MDG was the obvious choice by a long way, explains Baker. When The Greatest Dancer came along for the second year running, we knew it was the ideal opportunity for us to initiate the investment we'd been wanting to make. Working closely with the production team we had a clear choice of which route to take. Why would you opt to put together combinations of products from other manufacturers when MDG does the full package in one?
Encore SFX chose the Q version for its high output and ability to fill much larger areas, as it now runs on regular HP (high pressure cylinders) that can be sourced easily from local gas suppliers. I prefer to have the bigger output units in our stock to give us more options on the many, varied jobs we have lined up for them in future. We can be in a TV studio one week and an arena show the next and anything in between. The ICE FOG Q HPs give us maximum flexibility.
But Encore SFX's investment in MDG goes beyond the quality of its products: The service we got from MDG, in particular Matt Wiseman, was incredible. This is a big investment for Encore SFX but an exciting prospect for us, and Matt was there to advise us every step of the way. We are the only SFX company to have MDG in their stock, and aim to develop our relationship with MDG further.
We like to work with people who support and help us right from our beginning, and keep working with those who have proven, not just to provide the right product, but also the support. It's very important for us to know the service is there, and the danger is from companies who just want to sell you a product rather than invest in you as people or as a company. With Matt and MDG, I know I will get the best service and a straight answer with every call. We want to invest in MDG to the same level as they want to work with us.
About MDG
Our company, our passion
Since 1980, MDG has created superior-quality fog and haze generators for entertainment, industrial and military customers. From day one, we have pursued the advancement of our technology to continue making the best generators on the market.
The result? Our products have become market leaders with a reputation for quality, reliability and innovation, and a worldwide distribution spanning numerous markets.
Our haze and fog generators are used on a majority of Broadway and West End productions and major theme park attractions. Our fog generators are also put to more intense use to train firefighters, military and industrial workers in disas
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
21/10/2025
NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...
21/10/2025
NAB New York 2025: Business of Broadcast and Media,' Future of Content'...
21/10/2025
SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...
21/10/2025
NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...
21/10/2025
NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...
21/10/2025
NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...
21/10/2025
Indigenous storytelling has been at the heart of the work of the Sundance Instit...
21/10/2025
Top L-R: Mysterious Skin, American Dream Second Row L-R: Little Miss Sunshine, D...
21/10/2025
Last week, Spotify and Columbia Records transformed Pier 4 at the Brooklyn Army ...
21/10/2025
SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celeb...
21/10/2025
As global operators simplify and evolve their digital platforms, NPS improvement...
21/10/2025
Critical Design Review completion is a key milestone on the path toward Wideband Global Satellite Communications certification for the network in 2026, opening ...
21/10/2025
New Australian undersea training range to implement and improve warfighting tactics, proficiency and safety; enable joint/allied training that contributes to pr...
21/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
21/10/2025
September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...
21/10/2025
Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly
Increase ...
21/10/2025
During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month.
Disclaimer: YU...
21/10/2025
RENNES, France BBright and GlobalM have conducted a technical trial validating Ultra HD interoperability across the entire contribution chain in the cloud, achi...
21/10/2025
Kokusai Denki Electric America will mark the U.S. debut of a new 4K camera at the 2025 NAB New York, Oct. 22-23. Now available, the Z-HD6500-S1 UHD/HD productio...
21/10/2025
Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, will showcase its entire NEXTGEN TV ...
21/10/2025
Radio Azzurra FM, longest-running radio station in the province of Novara, northwest Italy, has invested in an DHD SX2 audio routing and mixing console for inte...
21/10/2025
Globecast, the leading provider of broadcast, media and entertainment managed services, has announced the appointment of G Morgan as Executive Vice President of...
21/10/2025
Visual Data announces the appointment of Maz Al-Jumaili as Senior Vice President, Worldwide Localization, to advance client engagement, strategic partnerships, ...
21/10/2025
As Amazon's Prime Video prepares to launch its coverage of NBA basketball under a major new deal, Grup Mediapro has announced that it is working with the st...
21/10/2025
ATLANTA Good news for consumers using an Atlanta DTH receiver to watch ATSC 3.0: with a new software update, they will be able to blanket their homes with Wi-Fi...
21/10/2025
While recent news has been heavily focused on Hispanic migration into the U.S., The 2025 Hispanic Market Report from Claritas highlights the fact that this gr...
21/10/2025
MAIDENHEAD, UK RWS has hired Michael Wayne as its head of media and entertainment in Los Angeles where he will lead the company's media localization busines...
21/10/2025
Imagine Communications and Rohde & Schwarz today announced a definitive agreement under which Imagine will acquire Pixel Power Limited, a wholly owned subsidiar...
21/10/2025
Atlanta DTH (ADTH) today announced a major update that will expand the functionality of its NEXTGEN TV receiver by enabling gateway capabilities allowing viewer...
21/10/2025
Heartland Video Systems, Inc. (HVS), a premier video systems integration, consulting, and expert ATSC 3.0 implementation firm announces that it has partnered wi...
21/10/2025
QuickLink, the leading provider of award-winning video production and remote guest integration solutions, today announced the appointment of Austin Hinton as it...
21/10/2025
nternet connectivity startup Miri Technologies Inc. will use this week's NAB Show New York as the launch pad for its latest ground-breaking innovation, the ...
21/10/2025
In today's evolving media landscape, audience measurement isn't one-size-fits-all. With multiple measurement providers now available, networks need the ...
21/10/2025
21 Oct 2025
VEON's Beeline Kazakhstan to Acquire Online Classifieds Busines...
21/10/2025
October 21st, 2025
Tribeca Films to Release Independent Comedy Serious People...
21/10/2025
Synthogy is excited to announce the launch of Ivory 3 LE Uprights - Modern & Vintage, the latest addition to our game-changing Ivory 3 platform. This Legacy Ed...
21/10/2025
Series from Sony Music Vision Features Exclusive Performances From Legendary Bas...
21/10/2025
Tuesday 21 October 2025
Current slide, 0 0, undefined1
0
Download assets
Buying a home ranks above becoming a parent as a key rite of passage into adulthood...
21/10/2025
Back to All News
Netflix Unveils Monster Mash in Trailer of Troll 2' - the...
21/10/2025
Back to All News
For the Fans! Netflix Goes Golden Forging Unprecedented KPop ...
21/10/2025
How can businesses close the AI adoption gap? Start with your recruitment teams, new LinkedIn research shows Published on Oct 21, 2025 Categories: Data and in...
21/10/2025
Synchron Stage Reverb SO: free for Focusrite customers Bring the sound of Vienna's legendary recording stage into your music, free for all Focusrite custo...
20/10/2025
Inside TAMS: How Time-Addressable Media Stores could redefine sports workflows By Paul Markham
Friday, October 17, 2025 - 08:57
Print This Story
A penalty...
20/10/2025
Transformational production: Inside TVN's remote production push for the DFL...
20/10/2025
How NBC Sports Transitioned Stamford Facility to One Format: 1080p HDRMulti-year plan harmonizes workflows, simplifies operationsBy Ken Kerschbaumer, Editorial ...
20/10/2025
NBA on NBC' Studio Production Team Is Ready for Tip-Off With Coast-to-Coast...
20/10/2025
Under pressure: TVN CEO Markus Osthaus considers the German sports broadcasting ...
20/10/2025
(L-R) Maria Dizzia, Carmen Emmi, and Russell Tovey attend the Plainclothes pre...
20/10/2025
In March, we launched Concerts Near You to help listeners find concerts from their favorite artists. Since then, more than 3 million people have used it to disc...