
--
Jay Hunter is a celebrated director and cinematographer whose work runs the gamut from features and scripted series to documentaries and reality TV. A true innovator, he has crafted unique aesthetics for television shows such as On the Lot and films including Joss Whedons Much Ado About Nothing.
Jay s current project is the NBC comedy Superstore, about the employees of a big box retailer. For that series, he makes viewers feel like they re part of the action through a visual style that looks handheld, but is not. Jay s camera operators work with camera support systems that include Cartoni s Airfloater. The patented head perfectly simulates handheld camera movement, while relieving operators of the burden of holding heavy camera systems on their shoulders.
Jay Hunter recently spoke with Cartoni USA about his career, Superstore and the Cartoni Airfloater.
Cartoni USA: How did you get your start?
Jay Hunter: I went to college at the University of Colorado at Boulder. I went to school to be a film critic and so I thought I d take a filmmaking class. I fell in love with it. I had a background in photography, so I gravitated toward cinematography. No one in the program was very good at shooting, but I was the best of the worst, so I became the cinematographer for our graduating class. I was lucky enough to get an opportunity to shoot a couple of low budget features while I was still in school and got to work early on. I bounced between being the DP on small stuff and operating on bigger productions. I was in the trenches, paying dues. Years past, I went from operator to DP and now I have an awesome job at Universal on Superstore. It s a fun, way cool job and ten minutes from home. I feel like I won the lottery.
CUSA: You ve done features, documentaries, reality TV and now a sit-com. What do you like about each genre? How do they differ?
JH: I started doing scripted work, features, commercials, and a little TV. That s my roots. When I moved to L.A., I was operating and fell into reality TV. I wasn t always jazzed about the subject matter, but I was a young guy and I learned a lot. I treated each job like I was shooting a movie, and because of that, my work stood out. I got a reputation and began to work with Mark Burnett Productions. He was doing the most high-end cinematic work in reality. It was a way to gain film experience without shooting a film. When I moved back into the scripted world, I brought with me the lessons I d learned about lighting, camera operating and blocking. For me, it s all part of the same cinematic world and telling stories. I wouldn t be the cinematographer I am today without the skills I developed in non-fiction.
CUSA: Is Superstore a good example of that? It seems to employ some reality TV techniques.
JH: Reality TV helped bring handheld camerawork back into vogue and made documentary verite a hot look. But, I think it s come full circle and that aesthetic is now blah. Superstore is a tangent, a new variation on that look. Almost everything we do has a handheld feel, but what we do differently is use extremely long lenses, often an 85mm lens. Most shows use 21mm or 25mm lenses for wide shots, and save the 85mm for close-ups. We go deep into the tele-photo world. We put our cameras far away from the action and use out of focus texture in the fore- and mid-ground. It s more observational. It walks a thin line. We don t want it to be like a stalker in the bushes. It s more like you re another shopper in the store, watching from a couple of aisles away. It s like things are happening around the audience and they become another character in the story, witnessing it from afar.
CUSA: How do you use Airfloater on the show?
JH: The show feels handheld, but 98 percent is shot with the Airfloater head. People who arrive on the set are surprised when they see them, because they assume we shoot over-the-shoulder. The Airfloater gives us the look we want without requiring the operators to have cameras on their shoulders all day. As a result, they re not going to the chiropractor and they don t want to quit the show. They walk around all day with smiles on their faces.
CUSA: Does it really make that big of a difference?
JH: You can survive a 30-day shoot working handheld, but a TV show goes for months and months. It s very hard on the operators. I ve been an operator. Ive been in their shoes and I want to be sure that they are comfortable and happy. The Airfloater is the most essential piece of gear we have on the show. I don t know what we d do without it.
CUSA: So, it keeps operators from becoming fatigued?
JH: The telephoto lenses we use are heavy and they make the camera out of balance. Operating a camera with a telephoto lens handheld can be brutal on an operator s body. We also ask them to keep it steady. If they have the camera on their shoulders, their bodies are tense; they need to maintain a certain pattern of breathing. In the old days, you might roll through a whole mag of film. Today, it s not uncommon for a director to roll for 20 or 30 minutes. If you are operating for that long and not moving, your body starts to cramp. Work a 12-hour day like that and when you go home, you roll over and die.
CUSA: The operators must like Airfloater.
JH: When we bring in day players and they find out it s a handheld show, they think, Oh god, it s going to be rough. But when they see how we execute, their eyes light up. They ask if they can get more days.
CUSA: How did you discover Airfloater?
JH: I saw it at NAB six or eight years ago. I saw if from a distance and immediately got the concept. I wondered why no one had thought of it before.
CUSA: Would you recommend it to others?
JH: If you re doing a show that requires handheld camerawork, you need the Airfloater. You can get the handheld vibe, you can use any lens and you can shoot for a long as yo
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
30/03/2026
Manifold Technologies, a Germany-based provider of cloud infrastructure for live broadcast production, will demonstrate support for 400GbE COTS FPGA accelerator...
30/03/2026
Boland Communications will introduce its QD4K315HDR10, a 31.5-inch QD-OLED monitor, at NAB Show 2026 (Booth C3519, April 18-22). The company is also introducing...
30/03/2026
PTZOptics will demonstrate its Move 4K PTZ cameras and Horizon web-based control platform at NAB Show 2026 (Booth N1902).
Move 4K with Horizon is now available...
30/03/2026
Net Insight will demonstrate the next version of Nimbra Edge, its orchestration and control layer for live media services across multi-domain environments, at N...
30/03/2026
Appear ASA will exhibit at NAB Show 2026 (Booth W1531, April 19-22, Las Vegas). The company completed an IPO in November 2025.
Our customer-first approach is ...
30/03/2026
Harmonic has announced new capabilities for its sports streaming platform, covering multiview, programmatic advertising, in-stream advertising, and content wate...
30/03/2026
Ateme (Booth W1723) will demonstrate broadcast, streaming, and AI-driven media workflow solutions at NAB Show 2026.
GenAI and Agentic AI
Ateme will demonstrat...
30/03/2026
Bitmovin has announced new capabilities for Player Web X, its web video player, ...
30/03/2026
The 2026 NAB Show (April 18-22, exhibits April 19-22, Las Vegas Convention Center) will host Brazil's Minister of Communications, Frederico de Siqueira Filh...
30/03/2026
EVS will exhibit at NAB Show 2026 (Booth N1841), highlighting new products and updates across its live production portfolio, including the debut of T-Motion med...
30/03/2026
Solid State Logic will demonstrate its virtualized System T platform at NAB Show 2026 (Booth C6907). Demonstrations will include the VTE1 virtual DSP engine, ne...
30/03/2026
Globecast will exhibit at NAB Show 2026 (Booth W3335), highlighting its hybrid service model spanning satellite, IP, fiber, and cloud.
The company will demonst...
30/03/2026
The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), and the Video Services Forum (VSF) have announced that the IP Showcase w...
30/03/2026
At NAB Show 2026 BBright will present a demonstration of its One Stream for the World concept, showing how a single ST 2110 playout stream can simultaneously ...
30/03/2026
OpenDrives will demonstrate new products at NAB Show 2026, with two locations in the West Hall: a pod (W3443-E) in the Sports Business Hub and a cabana at W1158...
30/03/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
30/03/2026
The economics of live sports streaming have changed. New rights models, cloud production tools, and lower-cost distribution have made it possible for high schoo...
30/03/2026
MPE-capable chamber strings library announced
Alongside their collection of Kontakt instruments, Sonora Cinematic have been steadily introducing a series of...
30/03/2026
Latin-inspired percussion instrument announced
Built on a newly developed engine and interface, UJAM's latest instrument has been designed to create Lat...
30/03/2026
Latest Eduardo Tarilonte collaboration announced
The latest library to join Best Service's ever-growing range includes four solo wind instruments that c...
30/03/2026
We want to hear from you!
Complete our SOS Quick Survey and enter the prize draw for a chance to win one of three $50 Amazon vouchers!
Sound On Sound carri...
30/03/2026
CC-330 Husky. 2024 Eric Desbiens Photography.
Used with permission for the announcement and related communications. No residual rights....
30/03/2026
L3Harris Technologies will provide WESCAM CMX -8 sensor systems for integration on new Uncrewed Aircraft Systems from MDA Space, enhancing the Royal Canadian Na...
30/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/03/2026
Synamedia today announced that Mileto Tecnologia, one of Brazil's largest pay-TV operators, has chosen the Synamedia Go platform to support its rapid OTT ex...
30/03/2026
FOR-A's Software-Defined, AI-Powered Development Advances with Nippon TV and...
30/03/2026
Give Your Astrophotography REAL Depth - After Effects Tutorial
Graham Quince March 30, 2026
0 Comments
In this tutorial, I talk you through the full w...
30/03/2026
Alfalite returns to NAB Show alongside FOR-A, showcasing LED solutions for broad...
30/03/2026
Introducing WO Aurora WideOrbit is pleased to introduce WO Aurora, a new name fo...
30/03/2026
Sky welcomes Karen Blackett CBE to its DAC and thanks Baroness Prashar and Ndidi Okezie as they step down after five yearsMonday 30 March 2026
Sky announces ch...
30/03/2026
Back to All News
Netflix Announces the Reunion for Love is Blind: Sweden Season...
30/03/2026
Back to All News
Netflix unveils new images from the second season of Gangs of Galicia
Entertainment
30 March 2026
GlobalSpain
Link copied to clipboard
Do...
30/03/2026
Back to All News
The Latest on Netflix Anime, Unveiled at AnimeJapan 2026
Entertainment
30 March 2026
GlobalJapan
Link copied to clipboard
From romance an...
30/03/2026
Leading Taiwan Broadband Operator Drives Fiber Deeper with Harmonic SAN JOSE, Calif. - March 30, 2026 - Harmonic (NASDAQ: HLIT) today announced that KBRO, a lea...
30/03/2026
Tyngsboro, Mass., March 30, 2026 - City councils, county commissions, school boa...
29/03/2026
Cloud-based production, real-time engagement, and creator-driven storytelling ai...
28/03/2026
Now features DiGiCo console integration
Harrison's live recording and virtual soundcheck software has just reached its third major version, which among ...
28/03/2026
MPE-capable chamber strings library announced
Alongside their collection of Kontakt instruments, Sonora Cinematic have been steadily introducing a series of...
28/03/2026
Globecast, the leading provider of broadcast, media and entertainment managed services, will showcase its reimagined approach to media operations at the 2026 NA...
28/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
27/03/2026
Comcast Business deployed network infrastructure for the 2026 PLAYERS Championsh...
27/03/2026
Czech production company CS live has equipped its newest outside broadcast van w...