ProSiebenSat.1 TV Deutschland Grows on a Digital and Linear Basis in 2018
TV market share increases by 0.9 percentage points
Video views up 60 %
ProSieben is No. 1 for young viewers
SAT.1 makes the most successful breakfast TV show in Germany and is increasing video views (with over 1.5 billion) by a strong 106 %
kabel eins moves over the 5 % mark
ProSieben MAXX celebrates its best annual market share since the channel's launch in 2013
kabel eins Doku doubles its annual market share
sixx and SAT.1 Gold gain
Unterf hring, December 30, 2018. Trend: Growth. In 2018, with an average market share of 27.9 %, ProSiebenSat.1 TV Deutschland's stations record a strong performance, growing by 0.9 percentage points in a linear manner compared to 2017. In particular, the smaller channels are writing success stories: kabel eins Doku doubles its market share, ProSieben MAXX grows by more than 23 %. The range of stations also posts a top performance on digital platforms: Video views are up by 60 % overall.
Wolfgang Link, Chairman of the Management Board of ProSiebenSat.1 TV Deutschland GmbH: In 2018, we invested significantly more in in-house productions - and it paid off. Despite the World Cup, we gained significant market share as TV Deutschland. That confirms our strategy. SAT.1 is the home of the most successful breakfast TV show on German TV and has established strong comedy and show formats with the exceptional artist Luke Mockridge, but is still showing significant weaknesses in the early evening. ProSieben succeeded in regaining its market leadership among 14- to 39-year-olds with strong shows and magazine shows. In 2018, kabel eins took a big step thanks to its clear positioning. It is important to build on that. In 2019, we will invest significantly more in locally produced programs, in particular on SAT.1 and ProSieben, to keep on growing. We will strengthen our journalistic expertize by establishing a new journalistic editorial team. kabel eins will continue to fulfill its promise to its viewers with classics and selected in-house productions. With our young stations sixx, SAT.1 Gold, ProSieben MAXX and kabel eins Doku, we intend to confirm the success of 2018 and continue programming very specifically to target groups in 2019.
Eun-Kyung Park, Chief Digital Officer Entertainment of ProSiebenSat.1 Media SE and member of the management team at ProSiebenSat.1 TV Deutschland: The coalescence of TV and digital editorial teams already paid off in 2018: We expanded our digital reach far beyond our expectations with an increase of 60 % in video views compared to the previous year. Overall, we are more adventurous and as a result continue to work together. In particular, a good example of this is the digital extension of The Voice with digital-only content such as coach stories and podcasts. We are strengthening web-only and mobile-only products with VERT, our new vertical content offering on Instagram & Co. and Quipp, our new live quiz app. In 2019, we will continue to accelerate our growth with more digital-only content. This includes the new web series www.singlesdiaries.de starts in spring with 17 episodes.
The results of the stations:
ProSieben wins in all key target groups
Winner. Winner! In 2018, ProSieben is No. 1 for young viewers in Germany and posts wins in all key target groups. On its digital platform, ProSieben increases the number of its video views by a solid 34 % to more than 1.48 billion views. With an outstanding market share of 14.9 %, ProSieben is by far the most important TV station for young viewers (ages 14 to 29). ProSieben is also the market leader for 14- to 39-year-old viewers: With a market share of 12.5 %, the station is stronger here than Das Erste (5.9 % market share) and ZDF (5.4 % market share) combined. In the traditional target group of 14- to 49-year-olds, ProSieben has closed the gap to market leader RTL by a hefty 0.8 percentage points, maintaining its market share in the year of the World Cup at the previous years level - with a very positive development over the course of the year. After a strong November, with a market share of 10.0 %, December is up 1.3 percentage points compared to the same month of the previous year. ProSieben's Head of Broadcasting Daniel Rosemann: In 2018, the ProSieben brand family achieved its ambitious goals: ProSieben significantly closed the gap to the market leader RTL in the traditional target group. ProSieben MAXX continues growth. And our digital performance is impressive. Our goals for 2019 are clear: We intend to continue gaining ground with our stations. In particular, the new prime time on ProSieben on Tuesday will help. We will further increase our digital performance with digital originals and a smart digital expansion of our major TV brands - from GNTM to Galileo. In 2018, ProSieben benefits from its strong brand promise. On daytime TV, viewers are inspired by US sitcoms and the taff magazine, in access time Galileo scores with good figures. ProSieben impresses on prime time with a successful mix of established shows ( Germanys Next Top Model - by Heidi Klum , Schlag den Star , The Voice of Germany ) and new shows ( Late Night Berlin , Das Ding of the Year , Get The F*ck Out Of My House , Masters Of Dance , All Against One , Das Duell um die Welt - Team Joko gegen Team Klaas ).
In 2018, SAT.1 scores with shows, reality and docutainment
SAT.1 is the station with the most successful breakfast television in Germany. Nothing changed here in 2018: At an average of 14.9 % and market shares of up to 20.5 %, the show is as successful as it was six years ago. And not only in TV, video views increase digitally by 87 %. The reality series The Biggest Loser (up to 16.2 % market share) and Hochzeit auf den ersten Blick (up to 14.6 % market share) are successful both in a digital and
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ProSiebenSat.1 TV Deutschland Grows on a Digital and Linear Basis in 2018
