Gloom Goes Global as Wednesday's' The Doom Tour Hits Five Continents for Season 2

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Gloom Goes Global as Wednesday's' The Doom Tour Hits Five Continents for Season 2

From left to right: Emma Myers, Jenna Ortega, Lady Gaga and Joy Sunday at the Graveyard Gala listening party in New York City. Photo by Jamie McCarthy/Getty Images for Netflix

Entertainment

15 September 2025

GlobalAustraliaCanadaFranceItalyPolandRomaniaSouth KoreaUnited KingdomUnited States

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So much for summer sunshine. A total of 27 members of Wednesday's cast and creative team showered the world in darkness, visiting 16 cities across five continents over a two-month span. More than 200,000 of Wednesday's merry gloomy band of followers came out in person to mourn the return of Nevermore Academy's unlikely hero during various Doom Tour stops and fan events in Australia, Canada, France, Italy, Poland, Romania, South Korea, the UK, the US and more.

Overall, the Season 2 marketing campaign has amassed over 9B owned social impressions, surpassing Season 1 and making it one of Netflix's most talkable social campaigns ever. In the five days following the release of Part 2, the campaign garnered 1.2B impressions, fueled by Gaga's The Dead Dance post, which trended online with fans posting their own recreations. The series has also transfixed readers on Tudum, our official companion website, where Wednesday is the #2 title of 2025 so far and the fourth best-performing title of all time.

Beyond the grave, we conjured Wendy's, Booking.com, Nubank, and more to embrace the darkness, and fans were bewitched: the limited-edition Flamin' Hot Fiery Skulls are now one of Cheetos' top three fastest sellers.

Much to her horror, fans have embraced Wednesday's latest misadventures with open arms, sending Season 2 back to the top of the Global Top 10 TV List with 28.2M views following the debut of Part 2 on September 3.

Read on for every painful detail from Wednesday's worldwide takeover:

ATLANTA, CHICAGO AND NEW YORK, UNITED STATES

The macabre madness spread across the US with screenings in 10 cities. At Chicago's Music Box Theater, Georgie Farmer and Isaac Ordonez greeted fans before a screening of the Season 2 premiere. At Atlanta's Plaza Theater, Myers and Sunday made a surprise appearance. And at our own Paris Theater in New York, stars Jenna Ortega, Farmer, Emma Myers and Joy Sunday, along with Fred Armisen, Catherine Zeta-Jones, Luis Guzm n, posed for pictures before a special screening of the Season 2 premiere.

The tour was laid to rest at a special Graveyard Gala listening party in New York City hosted by Netflix and Spotify. Fans mourned together over spine-tingling photo ops and activities, an early listen of the new Part 2 playlist, and cant-miss-over-your-dead-body surprises like Ortega, Myers, Sunday and Season 2 guest Lady Gaga. The singer and actress unveiled her brand-new song The Dead Dance , which is featured in Part 2.

From left to right: Georgie Farmer, Emma Myers, Luis Guzm n, Jenna Ortega, Catherine Zeta-Jones, Joy Sunday and Fred Armisen attend a fan screening at the Paris Theater in New York City. (Photo by Roy Rochlin/Getty Images for Netflix)

CLUJ-NAPOCA, ROMANIA

We created a special Outcast-only zone at the Electric Castle music festival. Festivalgoers stepped through the Nevermore gates into the world of the show, where they could take photos in Enid and Wednesday's dorm room and Pugsley & Fester's Electric Corner, lounge in coffins in the graveyard and begrudgingly take part in activities like palm readers, dead flower crown creation, a voodoo doll workshop, tattoo artists and live performances by Cojo and Muse Quartet.

The experience culminated with a special dark magic show by Thing himself, actor and magician Victor Doroban u. Inspired by Wednesday's universe, his show included disappearing hands, haunted mirrors and concluded with disappearing ink autographs.

Cast member Victor Doroban u speaks with fans at the Electric Castle Music Festival in Romania. (Courtesy of Netflix)

LONDON, UNITED KINGDOM

All roads led to London for the world premiere of Season 2 at Central Hall Westminster. The purple carpet, which welcomed the entire cast and creative team, was adorned with the gates from Nevermore Academy, the Addams Family hearse and lots of appearances by Thing, who unceremoniously opened the gates. On their way inside the Hall, guests also enjoyed spooky sights like a graveyard, a coffin booth photo opp, the treachery of ravens and a grave digger. The premiere was followed by an afterparty at the Royal Opera House, where guests danced to a Wednesday moonlit disco DJ'ed by Thing.

From left to right: Joy Sunday, Isaac Ordonez, Luis Guzm n, Catherine Zeta-Jones, Jenna Ortega, Joanna Lumley, Fred Armisen, Emma Myers, Georgie Farmer, Billie Piper and Steve Buscemi attend the Wednesday Season 2, Part 1 global premiere at Central Hall Westminster, London. (Photo by StillMoving.Net for Netflix)

PARIS, FRANCE

Goth summer was in full effect along the Seine River, which was completely made over into Le Beach-Club Mortel de Mercredi with purple lounge chairs, black umbrellas, spiderweb volleyball, solo ping-pong, skeleton foosball and lots of disturbing photo opps. Immersive beach cabinets showcased easter eggs, nods to the show and unexpected interactions for fans and newcomers alike.

Ortega, Burton, Gough and Millar made a special appearance at the spooky shoreline's opening night, which also featured a set by DJ Khal Ali and live music from Yelle, Julien Granel, Grand Bleu, Khal Ali and Orchestre Lamoureux.

From left to right: Tim Burton, Jenna Ortega, Miles Millar and Alfred Gough at the fan event in France. (Credit: Valentine Le Cron/Netflix)

ROME, ITALY

Pincian Terrace was transformed into the Lido Mercoled - a beach install

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