Nickelodeon and YTV Partner with Breakrough Entertainment On the Brand-New Live-Action Buddy-Comedy Series Max & Shred

The Breakthrough-Produced Half-Hour Kids' Buddy-Sitcom To Air on Nickelodeon US and YTV Canada This October

For Immediate Release:

TORONTO (September 22, 2014) - It was announced today that Breakthrough Entertainment has teamed up with Nickelodeon, the number-one entertainment brand for kids (US and international) and Canadian network YTV for the live-action buddy-comedy series Max & Shred. The half-hour sitcom is currently filming 26 episodes in Toronto, Canada. Max & Shred premieres on Nickelodeon (US) Monday, October 6 at 7:30p.m. (ET/PT) and will premiere on YTV Canada on Tuesday, October 7 at 7:00pm (ET/PT).

The series chronicles the hilarious and unlikely friendship between Max Asher (Jonny Gray), a celebrity snowboarder, and Alvin Shred Ackerman (Jake Goodman), a science whiz-kid, who become roommates and instant bros when Max moves to Colorado to train for the Winter Cup. The two boys must work to become friends and learn to navigate the trials of teenage life from completely opposite points of view.

We couldn't have asked for better partners than Nickelodeon and YTV to team up with on Max & Shred. We have a great cast, really funny stories and a team headed up by series showrunner George Doty that is delivering a show that we're confident audiences will love. said Joan Lambur, Executive Vice-President, Family Entertainment for Breakthrough Entertainment, and an Executive Producer on this series.

Max & Shred is executive produced by George Doty IV, whose extensive writing credits include the hit Nickelodeon live-action series iCarly, Victorious and the beloved buddy-comedy Drake & Josh. Doty also served as story editor on the iconic animated series Scooby Doo. Additional executive producers for Max & Shred include Breakthrough Entertainment's Joan Lambur, Ira Levy, Peter Williamson, Nat Abraham and Michael McGuigan.

Nickelodeon Executives are Bronwen O'Keefe, Senior Vice President, Content Strategy and Ginny Bloom, Vice President, Original Programming. YTV executives are Jocelyn Hamilton, Vice President, Programming and Jaime Piekarz, Director, Content, Corus Kids.

The all-new original comedy series is being produced by Breakthrough Entertainment with the financial participation of Shaw Rocket Fund.

About Breakthrough Entertainment

Headquartered in Toronto, Breakthrough Entertainment Inc. (BEI) is a world class studio, being a leading global producer and distributor of acclaimed primetime comedy and drama series, as well as factual entertainment, documentaries, television movies, feature films, family entertainment and children's animation. As one of Canada's largest television production and distribution companies, BEI has licensed programs to major broadcasters in over 200 territories. With a catalogue of over 3000 half-hours of programming, the company handles distribution as well as worldwide pre-sales, co-productions and third-party acquisitions. In addition to its dedicated program development, production and distribution divisions, Breakthrough's digital media division ranks among one of the industry's most respected producers of high quality digital entertainment including ebooks, webisodes and online and mobile games. www.breakthroughentertainment.com. Follow us on Twitter @breakthru_ent.

About Nickelodeon

Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

About YTV

Celebrating 25 years in television, YTV is a leading cross platform entertainment brand for kids and families. The channel offers quality entertainment with hilarious animated and live-action comedy series, popular Nickelodeon series, blockbuster movies, top-rated original Canadian programming, music, celebrities and the channel's after-school block, The Zone. Through its multiple platforms and exclusive digital and interactive content, YTV is the voice of Canadian youth culture. YTV is owned by Corus Entertainment Inc., a Canadian-based media and entertainment company that creates, broadcasts and licenses content across a variety of platforms for audiences around the world. The Company's portfolio of multimedia offerings encompasses specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing, children's animation and animation software. Corus' brands include YTV, TELETOON, ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), HBO Canada, Historia and S ries+, as well as Nelvana, Kids Can Press, Toon Boom and 39 radio stations including CKNW AM 980, 99.3 The FOX, Country 105, 630 CHED, Fresh FM London, Q107 and 102.1 the Edge. A publicly traded company, Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.

CONTACT:

Sue Baldaro, Unit Publicist

Max & Shred

Sue.baldaro@sympatico.ca

(647) 802-0739

SSA Public Relations

ssyatt@ssapr.com

(818) 907-0500

LINK:	http://www.breakthroughentertainment.com/press/nickelodeon-and-ytv-par...
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